Ashley Derthick Email & Phone Number

Golden, Co, Us

Atlanta, Ga, Us

• Represent Cumulus Radio at various community events, including concerts, client events, community events, philanthropic events, etc.• Interact with community and attendees to engage with and build a relationship with current and potential listeners and audiences.• Plan, promote, and attend promotional efforts to expand upon current audience and consumers as well as provide an interactive and engaging experience to build upon brand awareness and expand growth of our reach.

Los Angeles, Ca, Us

*Freelance opportunity*• Responsible for assessing and grading all of EliteVisions’ social media platforms/formulate a plan to enhance and utilize social media to their benefit.• Represent EliteVisions at client meetings and assess client’s social media and provide them with a plan to enhance their presence on social media.• Advise a team on proper use of various social media platforms and keep the company updated and on track with all social media sites.

*Position only offered for a maximum of three months*• Researched and compiled reviews/articles for client’s to assess audience reactions/restructure current systems for a higher success rate.• Attended various events for clients and assisted with different tasks and requests to assure a seamless and successful outcome.• Built and maintained contact with various press outlets and encouraged them to attend and cover client’s events for maximum exposure.

• Represented 97.1 The Ticket, Detroit’s leading sports radio station, at various sporting, charity, and community events as a fan ambassador.• Interacted with sports fans and the community alike in an effort to accumulate and maintain an audience for 97.1 The Ticket.• Planned, promoted, and attended promotional efforts set forth to provide fans an interactive platform, including participating with the audience on all social media.

• Researched, created, and published relevant articles about current NFL and college football topics.• Conducted interviews with various NFL and college football players on camera as well as wrote, published, and promoted articles.• Assisted upper level CEO’s with decision-making and worked with creators to edit and publish the website as well as recruited and hired new employees.

*Position only eligible to current college students, completed upon graduation*• Responsible for overseeing Western Michigan University’s staff of writers, photographers, etc. for On Campus Sports.• Assisted with anything the On Campus Sports staff at WMU may need help with including editing, publishing, and brainstorming new ideas.• Recruited, managed, and trained new staff members.

Los Angeles, Ca, Us

• Attended red carpet events where I interviewed celebrities and guests in attendance and acted as a liaison between Maximo TV and PR in charge of events.• Researched, produced, and edited relevant entertainment news stories to post onto company’s blog, YouTube channel, and social media.• Managed and updated social media sites including Twitter, Facebook, and YouTube and maintained and expanded audience reach.

• Managed social media sites including Twitter, Facebook, and Google+ to assure they were up-to-date and accurate.• Generated new followers on social media sites to build on and maintain fan base in order to increase the company’s following and popularity.• Posted articles from website to social media platforms and promoted the website to followers allowing gained viewership of the website and a steady increase in popularity.

• Held weekly office hours and maintained contact with incoming freshmen through email and social media to assure successful transition to Western Michigan University and the Lee Honors College.• Attended bi-weekly meetings where I utilized leadership skills to help brainstorm ideas for upcoming events, problem solve, sign up to assist with upcoming projects, etc.• Attended a spring and fall leadership retreat to build on and learn new skills to use within mentoring role as well as outside of it.

• As the lead sports reporter for WMU’s news station my responsibilities included interviewing coaches, athletes, and the general public as well as communicating with the athletic department regularly to maintain a relationship with them..• Assisted the media team and producers in producing, directing, and editing the news station and bi-weekly reports for on air broadcasts.• Researched and attended sporting events to do on camera reporting and interviews as well as edit these on camera stories.

Kalamazoo, Mi, Us

• Co-taught an honors course consisting of 18 students on the subject of healthy living.• Assisted in creating the course syllabus, planned activities, for the class, communicated with and scheduled guest speakers, etc.• Participated in and gave input when needed during class and assured everything was running according to plan.

Kalamazoo, Mi, Us

• Attended a weeklong leadership training program where ambassadors learned about all the resources on campus, how to lead a group of 20 students throughout Welcome Week, and built overall confidence in our abilities as leaders.• Led a group of incoming freshmen through Welcome Week and acted as students’ mentor and liaison to address any questions, comments, or concerns they may have.• Facilitated group discussions about WMU’s resources and faculty members using gained knowledge from training to enhance students’ understanding of WMU’s resources.

Oxford, Oh, Us

• Coordinated and hosted annual Region Day, a convention held for all Delta Zeta chapters in the surrounding area as a platform to celebrate and share one another’s success and accomplishments throughout the year as well as build on leadership skills and plan new routes for success in the future.• Served on the Initiation Team assisting in problem solving, event planning, and recruiting new members during Formal Sorority Recruitment.• Attended a Leadership Retreat on behalf of Western Michigan University where various students around the state were trained on how to be more successful leaders within their community.

Master Of Business Administration (Mba)

Film, Video, And Media, Management