Ashley Dillon Email & Phone Number

San Antonio, Tx, Us

United States

As the marketing manager at Lightcast, the global leader in labor market data, I work with the Talent team to communicate how data insights on skills, roles, and talent supply and demand can transform workforce planning to position leaders and organizations for the future. Because everything we know about the labor market is changing, it's my mission to drive a content strategy that tells the story of Lightcast's value to enterprises and ensure it gets to the right people in the right place at the right time. Are you prepared for a future-ready workforce?

San Antonio, Texas, United States

The funnest candy in SATX! I own and operate Yay! Candy! We make all the candy you crave, and confections you'd never expect. And, we're firm believers in small business, independent crafts, and the local economy. Follow us on www.instagram.com/yaycandysatx and see what candy creations we come up with next!

Planet Earth

I lead critical project execution encompassing research, marketing, branding, sales enablement, and holistic customer experience. My mission: Consistently deliver exceptional results with speed, while cultivating an intricate understanding of each client's organizational dynamics and its alignment within their product and brand landscape to ensure sustained business growth.Agile project manager: Think ahead, plan in detail, move fast. Client success: Always be upstream, always look for the bigger picture (or paint one).Marketing Swiss-Army Knife: Copy writer, content strategy, integrated marketing strategy, research, and a smidge of design.

San Antonio, Texas Area

- Produced bilingual corporate magazine, The Force Report, from start to finish: researched topics and interviewed subjects, wrote articles, identified photo/video opportunities, managed internal (corporate) and external (customer/partner) approvals; managed production schedule and contributor team (graphic design, editing, Spanish translation, proofreading, and print proofing), gave final approval to print and mail to employees, retirees, customers, suppliers and other stakeholders- Built relationships across enterprise, including executive leadership, business development professionals and subject matter experts, to gather leads and identify other value-add communication opportunities- Aligned content with strategic initiatives; plan content for use across multiple applications, including media/PR, marketing, proposals, internal communications and social media- Repurposed content for other communication channels and formats to drive comprehensive content strategy and increase syndication value- Served as voice and tone subject matter expert- Supported executive verbal and written communications- Collaborated with social media strategic team to produce and analyze content- Devised and implement communication strategies and execution to support strategic initiatives- Provided/approved creative, marketing, human resources, community engagement, and business development materials as needed- Storyboarded and scripted videos, coach/direct subjects in on-camera speech delivery

Houston, Texas Area

- Audited content and analytics accumulated over 10 years, analyzed competitor content/analytics using AHREFS and Google Analytics to identify brand strength, weaknesses, opportunities and risks; created brand voice and tone guidelines. - Implemented new CMS to organize content categorization, tags and keywords, optimized existing content to improve engagement, created new content to increase SEO rankings and engagement. - Wrote copy/scripts and commissioned photo and video for ad campaigns: display, email, print, TV and radio.

Houston, Texas

• SEO Writer | Texadia Systems & Texadia Home | Dallas, Texas (remote) | 2018 • Writer and Content Marketing Strategist | Yoga Pod | 2018 • Case Study Writer | iDfour | Houston, Texas | 2017 • Writer, Web Designer, Brand Developer | www.resumepam.com | Houston, Texas | 2017 • Media/PR Writer | A Little Help from my Friends Benefit | Houston, Texas | 2016-2017 • Brand Advisor | www.olenoe.com | Houston, Texas | 2016 • Author | Spirit Magazine, ConocoPhillips | Houston, Texas | 2015-2016 • Volunteer Grant Writer | Alief ISD | Houston, Texas | 2013 • Volunteer | Court Appointed Special Advocates | San Antonio, Texas | 2011-2013 • Author | All Things Crossroads Magazine | Victoria, Texas | 2010-2011 • Editor | The Sagebrush Review Annual Literary Journal | UTSA | 2009-2010 • Proofreader | The Paisano Newspaper | The University of Texas at San Antonio | 2009-2010

Houston, Texas Area

Project Scope: As the global corporation moves aggressively toward a digital strategy, employees need to know exactly how to practice safe social media and become brand ambassadors. Project encompasses four digital eLearning modules with tests as required global employee training.Project Responsibilities: Work with Edelman PR to develop lesson outlines; reshape outline to ConocoPhillips-specific audience and brand voice and tone. Direct graphic design to reflect brand and engage audience. Coordinate development of voice-over recording.Review technical specifications with internal eLearning standards; partner with Badiyan for animation and programming.Deploy to global employee audience using communications strategy.

Houston, Texas Area

Challenge: The 2014 brand refresh established a need for quality images that spoke to brand storytelling and were approved by leadership. However, images were scattered across six continents with individual keepers, rather than a central library, were often not brand compliant, and lacked vital information, such as location, model name, or keywords, to allow for content optimization.The Solution: Worked with Information Technology to seek third-party digital asset hosting; collected images from individuals and working groups across 27 countries in six continents; wrote, received leadership approval, and implemented Photography and Video Brand Guidelines, including aesthetic, legal and technical requirements; culled through images to distill the best assets that speak to brand; received approval on images to ensure a turn-key library; developed structure library with robust browsing, searching and sharing experience using Libris PhotoShelter; supervised contract assistance in metadata tagging and uploading; developed photo shoot strategy to support corporate communication campaigns and executed photo shoots with photography vendors across the world.

Houston, Texas Area

Co-developed corporate voice and tone with Prophet PR agency.Wrote voice and tone brand guidelines, provided before and after examples with insights.Developed training materials for global communication specialists; trained one-on-one.Corporate approver of voice and tone use in all external and high profile materials.Revamped and published corporate style guide.Edited 4,500+ documents and projects on executive, global, and business unit levels.

Houston, Texas Area

Proofread and edited all content.Rewrote content as needed.Published two articles.

Houston, Texas Area

Advised on voice, tone, style and messaging of written communications.Managed design of campaign-specific look and feel.Produced print and digital materials including: brochures, postcards, digital magazines, web pages, legal documents, road show handouts, posters, internal digital ads, intranet articles, email blast campaigns, and letters.

Houston, Texas Area

Partnered with DesignTaxi to create global recruiting brand that stands out from other campaigns, but is still brand compliant. Developed and implemented visual style and copywriting guidelines.Wrote copy for marketing materials, including websites, social media posts/profiles, brochures, fliers, large banners, handout cards, advertisements, presentations, and direct recruiting letters.Managed look and feel, messaging, and voice and tone of all materials.Reviewed and approved development of additional materials.

Houston, Texas Area

Edited content for voice, tone and style.Coordinated photography assets.Managed design team to develop publication and web materials.Produced final print and digital materials.*Noted by the American Petroleum Institute (API) as an industry-leading report.

Houston, Texas Area

Contracted long-term with ConocoPhillips to advise on brand positioning/look and feel/voice and tone, content projects related to brand efforts, and correctness of language and style. Projects detailed above.

Houston, Texas

- Managed team of 10: six writers, one proofreader, two photographers and one videographer - Developed content strategy alongside SEO, marketing and social media strategy that resulted in growth from ~2,000 followers to 10,000+ followers across social channels and subscriptions- Created content calendar, enforced deadlines, approved final copy, coached on journalism best practices, and applied experienced judgment on running controversial stories.- Assisted in social media marketing and provided leads for writing/photography staff.- Assisted in planning and coordination of promotional/charity events.- Wrote PR materials to promote events; news releases picked up by Houstonia Magazine and Houston Press.- Secured media credentials for writers/photographers to feature event content- Used SEO to create content; interviewed artists, covered events, created “BuzzFeed” style articles to drive traffic, engagement, subscribers and fanbase.

San Antonio, Texas

- Supported store operations, responsible for customer service interactions- Certified fit specialist: intently focused on customer experience and podiatrist expectations; provided custom athletic and medical analysis to recommend best product solutions- Ensured in-store franchise alignment with corporate brand standards in merchandising and marketing- Consistently achieved top sales records

San Antonio, Texas

Published "Lessons on the Line" and "Janet's Golden Feather" parts 1 and 2.

San Antonio, Texas

- Provided excellent customer service to ensure world-class shopping experience, including help with culinary/entertaining ideas and skills and customized solutions.- In-depth knowledge of products, food and non-food, own brand and other. - Expanded consumer base for local, gourmet and organic foods by creating unique and accessible recipes- Devised sales strategies to exceed goals and maintain budget.- Supported department operations, including inventory, employee scheduling, opening/closing culinary station, expenses and budget

San Antonio, Texas

- Proofread articles before and after copy fitting- Provided extreme accuracy and efficiency to meet tight deadlines

- Led outreach to other universities and colleges to expand contributor pool and audience- Created PR materials to receive media coverage of events- Created print ads and bought ad space to market events and content submission deadlines- Coordinated fundraisers and engaged donors- Proofread copy before press