Ashley Dillon Email & Phone Number

San Antonio, TX, US

United States

As the marketing manager at Lightcast, the global leader in labor market data, I work with the Talent team to communicate how data insights on skills, roles, and talent supply and demand can transform workforce planning to position leaders and organizations for the future. Because everything we know about the labor market is changing, it's my mission to.

San Antonio, Texas, United States

The funnest candy in SATX! I own and operate Yay! Candy! We make all the candy you crave, and confections you'd never expect. And, we're firm believers in small business, independent crafts, and the local economy. Follow us on www.instagram.com/yaycandysatx and see what candy creations we come up with next!

Planet Earth

I lead critical project execution encompassing research, marketing, branding, sales enablement, and holistic customer experience. My mission: Consistently deliver exceptional results with speed, while cultivating an intricate understanding of each client's organizational dynamics and its alignment within their product and brand landscape to ensure.

San Antonio, Texas Area

- Produced bilingual corporate magazine, The Force Report, from start to finish: researched topics and interviewed subjects, wrote articles, identified photo/video opportunities, managed internal (corporate) and external (customer/partner) approvals; managed production schedule and contributor team (graphic design, editing, Spanish translation.

Houston, Texas Area

- Audited content and analytics accumulated over 10 years, analyzed competitor content/analytics using AHREFS and Google Analytics to identify brand strength, weaknesses, opportunities and risks; created brand voice and tone guidelines. - Implemented new CMS to organize content categorization, tags and keywords, optimized existing content to improve.

Houston, Texas

• SEO Writer | Texadia Systems & Texadia Home | Dallas, Texas (remote) | 2018
• Writer and Content Marketing Strategist | Yoga Pod | 2018
• Case Study Writer | iDfour | Houston, Texas | 2017
• Writer, Web Designer, Brand Developer | www.resumepam.com | Houston, Texas | 2017
• Media/PR Writer | A Little Help from my Friends Benefit | Houston, Texas | 2016-2017
• Brand Advisor | www.olenoe.com | Houston, Texas | 2016

Houston, Texas Area

Project Scope: As the global corporation moves aggressively toward a digital strategy, employees need to know exactly how to practice safe social media and become brand ambassadors. Project encompasses four digital eLearning modules with tests as required global employee training.Project Responsibilities: Work with Edelman PR to develop lesson outlines.

Houston, Texas Area

Challenge: The 2014 brand refresh established a need for quality images that spoke to brand storytelling and were approved by leadership. However, images were scattered across six continents with individual keepers, rather than a central library, were often not brand compliant, and lacked vital information, such as location, model name, or keywords, to.

Houston, Texas Area

Co-developed corporate voice and tone with Prophet PR agency.Wrote voice and tone brand guidelines, provided before and after examples with insights.Developed training materials for global communication specialists; trained one-on-one.Corporate approver of voice and tone use in all external and high profile materials.Revamped and published corporate style.

Houston, Texas Area

Proofread and edited all content.Rewrote content as needed.Published two articles.

Houston, Texas Area

Advised on voice, tone, style and messaging of written communications.Managed design of campaign-specific look and feel.Produced print and digital materials including: brochures, postcards, digital magazines, web pages, legal documents, road show handouts, posters, internal digital ads, intranet articles, email blast campaigns, and letters.

Houston, Texas Area

Partnered with DesignTaxi to create global recruiting brand that stands out from other campaigns, but is still brand compliant. Developed and implemented visual style and copywriting guidelines.Wrote copy for marketing materials, including websites, social media posts/profiles, brochures, fliers, large banners, handout cards, advertisements, presentations.

Houston, Texas Area

Edited content for voice, tone and style.Coordinated photography assets.Managed design team to develop publication and web materials.Produced final print and digital materials.*Noted by the American Petroleum Institute (API) as an industry-leading report.

Houston, Texas Area

Contracted long-term with ConocoPhillips to advise on brand positioning/look and feel/voice and tone, content projects related to brand efforts, and correctness of language and style. Projects detailed above.

Houston, Texas

- Managed team of 10: six writers, one proofreader, two photographers and one videographer - Developed content strategy alongside SEO, marketing and social media strategy that resulted in growth from ~2,000 followers to 10,000+ followers across social channels and subscriptions- Created content calendar, enforced deadlines, approved final copy, coached on.

San Antonio, Texas

- Supported store operations, responsible for customer service interactions- Certified fit specialist: intently focused on customer experience and podiatrist expectations; provided custom athletic and medical analysis to recommend best product solutions- Ensured in-store franchise alignment with corporate brand standards in merchandising and marketing.

San Antonio, Texas

Published "Lessons on the Line" and "Janet's Golden Feather" parts 1 and 2.

San Antonio, Texas

- Provided excellent customer service to ensure world-class shopping experience, including help with culinary/entertaining ideas and skills and customized solutions.- In-depth knowledge of products, food and non-food, own brand and other. - Expanded consumer base for local, gourmet and organic foods by creating unique and accessible recipes- Devised sales.

San Antonio, Texas

- Proofread articles before and after copy fitting- Provided extreme accuracy and efficiency to meet tight deadlines

- Led outreach to other universities and colleges to expand contributor pool and audience- Created PR materials to receive media coverage of events- Created print ads and bought ad space to market events and content submission deadlines- Coordinated fundraisers and engaged donors- Proofread copy before press