Ashley Divito, Well Ap, Leed Ga, Associate Iida Email & Phone Number

New York, New York, Us

Princeton, New Jersey, Us

Coral Gables, Florida, Us

— Worked collaboratively with design team across all phases of design development. — Demonstrated good programming and space planning ability while acquiring basic knowledge of construction documents. — Developed basic knowledge of life safety codes, and ADA requirements. — Researched and selected materials, finishes and furniture that met IMO codes.— Wrote clear and concise specifications utilizing SpecSource for FF&E and AutoCad for architectural finishes. — Prepared specification books and client presentations with finish plans, rendered floor plans and elevations. — Coordinated documentation with external consultants, such as construction documents with the lighting contractor.

Teaneck, Nj, Us

— Managed a $500,000 Public Relations Campaign designed to reframe the conversation about antibiotics in animal agriculture. Campaign elements included: blueprint messaging, internal message training, spokesperson training, blogger tour, two new websites, YouTube food facts video series, trusted expert webinars, branded customer materials and social media presence (blog, twitter).— Developed marketing plan and go-to-market strategy for new product, including defining and clarifying product positioning. The new product launched with sales of $750K in first year and $2.6M in second year. — Undertook the redesign all U.S. tradeshow booths. Process included information gathering sessions with key stakeholders to develop programming, followed by space planning and schematic design. Selected color palettes, furniture, equipment and finishes. — Orchestrated $105K/year in savings by bringing minor design work in-house and implementing a print-on-demand solution.

Basel, Ch

— Developed a $300K public relations campaign to address consumer concern over Metaldahyde-based slug bait. Responsibilities included management of spokesperson and development of various tactics: a “Gardening How-To” video series, sponsored events, consumer newsletters, radio interviews on “In the Garden” and advertising (direct-mail, billboards, online, print). — Researched industry, trend and macroeconomic data, using Euromonitor, Datamyne and Piers reports to create and deliver presentations and newsletters to management. — Managed separate budgets for each product line ranging from $500K - $4M.— Organized all business unit tradeshows and customer events.

Basel, Ch

— Pioneered the global implementation of Lonza’s Net Promoter Score™ program, focused on achieving higher customer loyalty and repeat purchasing. Drove accountability strategies to improve NPS score of 4 points, year after year. — Conceptualized and executed high-profile events and global internal conferences with 500+ people. — Achieved $150K annual savings in printing costs through implementation of a Print-on-Demand solution.

Basel, Ch

— Developed community outreach programs for all U.S. manufacturing sites.— Worked with crisis communications expert to implement a preparedness program, providing media training to senior executives and executing practice drills at manufacturing sites. — Reviewed all external communications to ensure message alignment with approved corporate language. — Served on acquisition and integration teams, facilitating rebranding of physical buildings and redesign of all marketing materials. — Coordinated all U.S. trade show activities including development of key messages, booth design, and coordinating logistics.

Master Of Interior Architecture, Interior Architecture

Certificate, Climate Change And Human Health

B.A., Public Relations

Digital Marketing Certificate, Digital Communication And Media/Multimedia