Crafted a comprehensive marketing strategy for content and channels to support a sales-led growth initiative during the pre-product phase and planned a transition to a product-led growth strategy post-launch.Increased brand visibility through participation in conferences, hosting Nurdle panels and happy hour LLM events, distributing monthly LinkedIn and email newsletters, and managing social media platforms.Generated leads by improving the website, optimizing SEO, utilizing PPC campaigns, and creating engaging blog content.Executed a GTM strategy by defining ICP and personas, formulating an ABM strategy with customized outreach plans for the BDR team, enriching target accounts and contacts, and identifying key ABM accounts.

Spearheaded a dynamic multi-channel marketing plan, leveraging internal events, external conferences, blog posts, white papers, SEO pillar pages, bi-weekly newsletters, partner marketing, and product demos to generate 3 times the monthly MQLs and introductory calls consistently.Drove 35% growth in marketing-sourced opportunities, contributing to nearly $2 million in revenue from marketing-driven leads.Devised and executed comprehensive multichannel promotions encompassing email, social media, PPC, SEO, and partner marketing, effectively generating leads for all marketing content and events.Boosted website performance through strategic SEO optimization, resulting in a 21% increase in impressions and a 1.3% rise in clicks, leading to enhanced traffic and conversions.Developed a comprehensive reporting dashboard featuring insightful metrics for various stages of the sales funnel, encompassing MQLs, SALs, SQLs, Opportunities, and closed-won deals.Successfully orchestrated the inaugural ProSocial Summit in 2022, attracting over 1,000 registrations and featuring a lineup of 75 distinguished speakers.Effectively managed a talented team, including an internal marketing manager, multiple freelance design agencies, and freelance writers, fostering collaboration and delivering exceptional results.

Strategically planned and executed operations and logistics for eight annual trade shows and conferences, hosting 500-1,750 attendees per event.Cultivate and maintain partnerships with AV, general contractors, hiring agencies, hotels, and conference centers to ensure seamless event execution.Foster strong relationships with 50-150 exhibitors per show, ensuring their satisfaction throughout the planning and on-site experience.Effectively manage operational costs to maintain budgetary constraints and achieve a remarkable 55% profit per event.Oversee day-of logistics for trade shows and conferences, including coordinating room setups, AV arrangements, exhibitor coordination, registration management, food and beverage services, timely conference sessions, and event breakdown.Develop and oversee the creation and management of the event app for all 15 Terrapinn events.

Collaborated with Event Directors to implement efficient processes and procedures for overseeing a team of 50-75 daily employees, daily operations, and scheduling.Orchestrated the daily management of the exhibit, maintaining ongoing communication with the building management team to uphold a luxury standard in building maintenance.Fostered effective communication channels with staff to maximize operational efficiency across all exhibit areas, enhancing the overall guest experience.Ensured VIPs received an unparalleled level of luxury by liaising with the Louis Vuitton Director, delivering an exceptional experience throughout their visit to the exhibit.

•Planned and coordinated details for the GBTA Convention in Denver, Colorado that will be attended by over 15,000 business travel professionals•Worked with marketing and advertising agencies to create myAustrian branded merchandise, banners and handouts, and worked with the Denver Convention Center to order food and beverage and technology for the Austrian Airlines booth at the GBTA Convention •Reviewed the Austrian Airlines website and B2B website for spelling and grammar mistakes, links that needed to be updated and made suggestions for improvements that could me made

•Created marketing materials including monthly e-newsletters, e-blasts, weekly social media postings, and print materials resulting in an increase in clientele•Assisted the Catering Director in booking and contracting an average of 25 events per week ranging from $2,000-$20,000 per event•Oversaw the set up of events, managed banquet staff, greeted clients and executed the success of events•Met with prospective clients, showed the private banquet rooms and provided information for booking an event•Generated invoices, sent invoices to client for payment, collected payments and maintained client files