Led Digital Shelf strategy for Kraft Heinz’s foodservice portfolio ensuring best-in-class Omnichannel presence and sales growth through high-converting eCommerce content (image carousels, copy, SEO, data accuracy).Developed first-time eCommerce analytics reporting for KHC’s foodservice portfolio. Leveraged reporting insights to test and deploy eCommerce content optimized for driving search rank and capturing share of search across eCommerce channels.Led testing of emerging eCommerce product content opportunities, advised brand owners on preparing innovation for successful eCommerce performance, and led digital shelf training.

Led eCommerce strategy for Kraft Heinz’s foodservice portfolio; focused on engaging audiences across the digital shopping journey. Enhanced Kraft Heinz’s digital shelf presence through PDP content development, digital promotion planning, and expanding assortment to new eComm channels.Led delivery of high-converting eCommerce product images, copywriting, and SEO for 500+ item foodservice catalog. Set KPIs, owned timeline development, and agency communication to ensure the successful deployment of eCommerce content.Partnered with sales counterparts and trade marketing to support promotion planning and sell-in of KHC assortment with B2B eCommerce accounts.

Owned digital marketing strategy for emerging breakfast brand “Just Crack an Egg” with a focus on reaching new consumers and connecting with core audiences through influencer collaborations, culturally relevant social content, and brand partnerships.Successfully helped launch Just Crack an Egg’s first brand extension into the ‘Omelet Rounds’ market by assisting with market analysis of US breakfast consumers, executing creative campaigns with marketing agency partners, and conducting consumer product testing.Managed Just Crack an Egg’s annual marketing budget ensuring finalization of POs with brand partners and tracking invoice approvals. Collaborated with brand partners to lead yearly budget planning and ensure funding was efficiently allocated to maximize Just Crack an Egg's success.

Digital Marketing Rotation: Developed 2021 social playbooks for brands within KHC's ready-made meals portfolio. Identified digital behaviors of each brand’s core consumers to inform social strategy and identify actionable content creation opportunities to effectively connect with consumers.Sales Rotation: Led analysis investigating in-store shopping behaviors of US coffee consumers. Utilized research to create data-backed strategies for maximizing retail category sales through optimized grocery shelving arrangements, product assortment, and aisle flow.

Conducted research on the influencer marketing industry and created strategies for successfully implementing forward-thinking marketing activations & informing ongoing influencer marketing partnerships within Capitol's music distribution division.Created custom influencer database with 1500+ content creators across established &emerging social media platforms (Instagram, YouTube, TikTok, Twitch, and more).Successfully executed influencer marketing campaigns with emerging Capitol artists and LA-based content creators resulting in 3 million+ total online impressions in 2 months.

Worked closely with artist managers and digital marketing staff to assist with tourmarketing, graphic design, merchandising, and tour promotion.Created video assets to increase online engagement for RLM client Jerry Garcia Band,resulting in 33,000+ impressions across Instagram, Facebook, and YouTube.

Facilitated efforts to increase artists’ online presence and engagement through socialmedia campaigns and fan contests.Operated social channels & crafted online copy for artists' social pages (Twitter, FB).Monitored artists’ performance on social media & streaming platforms. Published statreports identifying notable digital trends in music consumption as well as opportunities for artist growth.

Created digests pertaining to weekly trends in the live music industry, artists on therise, and upcoming tours.Worked closely with Elixr's co-founders to analyze online performance ofmanagement clients, identify geographies with key fan bases and create experiencesto connect creators with international audiences.

Worked within the Legal Studies and Business Ethics department to assist Professor Peter Conti-Brown's research on the history of the Federal Reserve.Analyzed primary sources pertaining to prominent Fed leaders and important events, curated memos based on information acquired through research, and conducted archival investigations.