Ashley Drum, Mhsc Email & Phone Number

Apex, Nc, Us

Boston, Massachusetts, Us

•Responsible for enhancing the organization’s Fertility partnerships, execute pull-through activities to support brand strategies and formulary agreements, and lead the development of overall account strategies by targeting appropriate influencers and decision-makers.•Demonstrate strategic leadership across the organization to establish and enhance value beyond its products and will serve as a primary contact with targeted MSOs, Organized Customer Groups, Clinic Chains, and affiliated network accounts. •Coordinate internal field team engagements such as commercial, MA&PS, and Medical. Engage with C-suite, Private Equity Groups, and P&T committee members and other access stakeholders such as Specialty Pharmacy Leadership, Practice Managers, and Practice CEO and/or CMO etc. to support fertility portfolio. •Ensure alignment with overall brand strategy, execution, performance objectives and customer value.

Boston, Massachusetts, Us

• Promoted to sales leadership for the Fertility Partnership Managers team covering the Eastern half of the United States • Builds collaborative and inclusive team culture that values innovation, integrity, and excellence while driving accountability & performance expectations. • Responsible for developing and maintaining strong relationships with fertility clinics, healthcare providers, and key opinion leaders including the management of Fertility MSOs & national clinic networks.• Key collaborator with cross-functional teams to identify partnership opportunities and develop t tailored strategies to drive business growth.• Ensures effective execution of partnership agreements and monitor performance metrics to track progress.• Leader for business development efforts to expand EMD Serono's presence in the fertility market.• Monitor & evaluate emerging trends, market dynamics, and competitive landscape to inform strategic decision- making.• Evaluates potential partnership opportunities, conduct due diligence, and negotiate agreements to achieve mutually beneficial outcomes.• 2023 Presidents Award Winner

Tokyo, Jp

• Clearly understand and implement the marketing plan, accurately articulate the value proposition of the brand, and utilize on-label and approved marketing materials only in order to attain sales/patient objectives for assigned products on a monthly, quarterly, and yearly basis. • Communicate all disease, product, and formulary information in a manner that is truthful and non-misleading, consistent with Takeda compliance policies and all applicable laws and regulations. • Demonstrated ability to manage territory using discretion and judgment when executing the brand strategy to maximize sales performance within the assigned customer population. This may include physicians within specialty medical practices and their staff, specialists within local hospitals and clinics, and any other appropriate HCPs within their geographic area.•Skillfully utilization of a consultative selling approach. This will be a highly technical, solution-oriented selling model to meet the needs of healthcare professionals who treat Short Bowel and/or Ulcerative Colitis patients.

• Promoted into leadership to grow South Central sales region and manage 9-person Key Account Manager team within a 16-state geography. Expanded market share & volume of rDNA subcutaneous injectable medicine portfolio by converting competitive units in managed care and self-insured payer landscape. • Ranked #1 sales manager in 2019 with 138% attainment to plan and carried 30% of total annual unit volume for U.S. Fertility franchise. Recognized as 2019 President’s Club Winner• Exceeded 2019 national unit sales goals by 15% & delivered profitability by finishing 125% to operating plan. • Recruited, developed, and retained Key Account Managers (KAMs) ensuring implementation of strategic account plans out performing organizational objectives within assigned region. • Successfully managed relationships with specialty pharmacy partner leadership creating alignment on strategy between EMD Serono KAMs and specialty pharmacy teams resulting in 20% increase in self-pay business in 2019 vs 2018 performance. • Collaborated on brand strategy with marketing, government affairs, & managed markets team resulting in a patient-centric market approach, best-in-class medical device, legislation to support company objectives, and optimize partnerships with patient advocacy organizations. • Developed each member of team to achieve his/her maximum individual potential, ensuring the achievement of key results with individual, region, and national goals.

• Promoted to innovative leadership position of 6 Thought Leader Liaisons (TLLs) covering entire U.S. geography mapping Key Opinion Leaders (KOLs) relationships to build scientific knowledge, enhance brand affinity, and pilot marketing programs.• Created the vision, mission, and strategic direction of TLL team requiring cross-functional leadership, influence, and collaboration to align on organization objectives & goals for stakeholders in marketing, commercial, compliance, and medical. • Assisted in the facilitation and execution of commercial advisory boards of KOLs and healthcare business leaders to translate key insights into organization strategic direction. • Worked with marketing and sales leadership to identify and recruit KOLs for national speaker boards. • Attended and coordinated local, regional, and national congresses to support brand objectives, provide KOL insights on treatment protocols, and recruited key stakeholders for filming of “KOL insights” marketing project. • Surveyed and researched KOL interests resulting in implementation of educational programs in areas of unmet need within reproductive health ecosystem. • Responsible for ensuring the team’s successful execution of long-term strategic account plans, improved customer satisfaction, and development of Key Opinion Leader relationships.

• Promoted to Thought Leader Liaison (TLL) to build KOL relationships, expanded influence in strategic accounts, and monitor industry trends. • 2015 Presidents Award Winner • Cultivated and deepened relationships with KOLs in order to understand the appropriate partnerships in order to develop a successful strategic plan.• Coordinated all commercial KOL meetings and HCP activities at industry conferences and worked closely with cross-functional teams to maximize HCP engagement opportunities.• Identified corporate sponsorship opportunities that aligned with our corporate strategy. • Collaborated with Marketing to coordinate and pull through corporate strategy and branding execution at conferences as well as commercial advisory board planning and execution. • Interfaced and collaborated with a variety of external partners, advocacy groups, and internal partners to create alliances resulting in enhanced access to care programs and market expansion. • Designed & implemented innovative marketing programs leveraging cross-therapeutic resources • Communicated customer insights internally to ensure refinement of strategies

• 2013 Endocrinology Innovation Award Winner- Military Strategy • 2014 Gonal-f Select Account Contest Winner – Rank #1• Grew Government Department of Defense (DoD) account national market share to 80% from 40% accounting for over 5% of total yearly units and became owner of annual DoD business case. • Designed & executed military strategic vision through marketing department collaboration & successfully launched “Compassionate Corps” program to provide injured Veterans free medications for IVF treatment. • Collaborated with sales training department to implement and train sales force on “Strategic Account Plan” template resulting in enhanced field force effectiveness. • Launched novel pre-filled medical device for self-administration by patients• Promoted Saizen (HGH) to pediatric endocrinologists ensuring prior authorization requests were approved by working with specialized patient support service teams.

Paris, France, Fr

• Promoted to Senior Sales Professional for outstanding performance & territory volume growth with Lovenox & Plavix• Launch experience with new Plavix formulation & new myocardial infarction indication for Lovenox• 2009 District Sales Trainer

Paris, France, Fr

• Promoted to hospital rep to grow Lovenox & Plavix in academic centers & large hospital systems • Cardiovascular Institutional Specialty Sales • Expertise in selling to orthopedics, cardiology, neurology, oncology, surgery, and hospitalists groups. • Executed Lovenox contracts with hospitals & pharmacies while navigating complexities with P&T committees.

Paris, France, Fr

• Endocrinology/Diabetes• Promoted Lantus & Apidra (rDNA injections)to Internists and Endocrinologists• Expanded insulin market by programming in Hospitals and Home Health Agencies• Elected Apidra district champion by peers for product launch scale up

• Marketed physical therapy & nursing services to hospitals, long-term care facilities, assisted living facilities, wound care centers, orthopedic surgeons, and internal medicine physicians• Ranked 5th of 100 in Nation for GHS Account Executives (2004)• Elected “Peer Mentor” October 2004 (Field Trainer for new account executives)• Collaborated with Medical device, pharmaceutical representatives, surgery schedulers, and discharge planners to create seamless transition of care for post-surgical patients leaving hospital.

Master'S Of Health Science, Health Sciences- Healthcare Leadership Specialty Track

Ba, Psychology/Communications

Undergraduate Studies, Undergraduate Studies