Ashley Hayes Email & Phone Number

Charlotte, North Carolina, Us

Develop and execute digital content strategies that align with Truist Financial's overall business objectives and target audience.Collaborate with cross-functional teams including marketing, design, and product to ensure cohesive and effective content campaigns.Manage the production and distribution of high-quality digital content across various platforms.Monitor and track the performance of digital content initiatives and use insights to continually optimize and improve strategies.

New York, Ny, Us

Led content strategy for Lippincott's Engineering, Innovation, and Experience team. Oversaw high-level content strategy supporting the implementation of new brand voice imperatives and the enhancement of user experiences.Defined, grew, accelerated. and socialized the digital practice and the role of content.Worked with colleagues to deliver holistic and client-centric solutions.Conducted client keyword research and competitive analyses.Stayed current on content, social media, and experience design trends and disruptors.Evangelized and advanced content topics and best practices both internally and externally.

Montreal, Quebec, Ca

Promoted to leadership of long-term user experience project for national telecom brand, overseeing all content efforts.Mentored and supported content leads on various platforms with an eye toward consistency, best practices, and efficiencies.Monitored writers' and content leads' workload and assisted with content initiatives when necessary.Served as client point of contact for all content questions or concerns.Built trusting client relationships on the platform and project level. Scheduled and conducted periodic client satisfaction surveys to monitor success.Trained in business development and sales opportunities.

Montreal, Quebec, Ca

Delivered user experience content on business-to-business platforms for national telecom brand as part of long-term project.Evangelized UX best practices and human-centered design thinking.Managed team of writers, monitoring workload and assignments.Worked with project manager to ensure on-time delivery of assigned work.Built relationships with product owners and product managers. Worked with development teams within Agile framework to meet client deadlines.

Atlanta, Ga, Us

Executed the identified content strategy that aligned with short- and long-term marketing goals and objectives.Collaborated with marketing and UX team to edit site content and improve upon the Equifax customer acquisition experience.Edited, proofread and improved content produced by others in the organization. Worked with SEO team and agency partners to optimize content according to SEO strategy.Identified and used content management tools to analyze website traffic and user engagement metrics.Worked with PR lead to develop and customize an editorial calendar, ensuring integration with other marketing channels.Ensured compliance with the law by working closely with the Equifax Legal and Compliance teams. Served as managing editor of the Equifax Finance Blog; developed newsletter strategy for the Equifax Finance Blog. Worked closely with other relevant key stakeholders (i.e., social, retention, product, etc.) to execute Equifax content strategy and ensure alignment into other content-based experiences.Executed Equifax consumer video strategy, identifying new opportunities for video content. Stayed up-to-date with developments and generated new ideas to draw audience's attention.Awards- One Equifax Award, Q4 2018, Lock & Alert

Us

Guided editorial development of health news content across many medical condition and wellness/lifestyle topics. Produced, edited and delivered web content, collaborating with medical reviewers, designers, photo editors, freelance writers/editors, and programmers as neededWorked closely with social media team on strategic delivery of on-brand contentManaged editorial content from concept to deliveryDeveloped content plans and writing assignments for health news contentRecruited and developed freelance health and wellness writers; edited content for accuracy and originalityCreated/maintained editorial calendar for news and other contentUsed metrics to track content performance and traffic sources to inform coverage decisions

Atlanta, Us

Oversaw all aspects of CNN.com/Health – selecting, editing, and building contentManaged a team of three writers, assigning stories and helping shape and craft pieces; managed paid freelancers and other contributors.Worked closely with CNN's Medical Unit (television production) on collaboration and cross-promotionPrimary contact for marketing, sales and business development teams in promoting the section and using metrics in meeting daily, monthly and yearly traffic goals; managed section sponsorshipsTrained in SEO and as CNN.com homepage editorCreated CNN Health Facebook page; oversaw and contributed to social media promotion

Atlanta, Us

Gathered relevant/timely information from CNN staffers worldwide to produce stories and assure consistent reporting for CNN's multiple platforms, which include TV/Radio networks in multiple countries, web pages in seven languages and multiple social networking sites. Served as editorial, sourcing and ethics tripwire in support of the networks and CNN.com.Point person for coordination/cooperation in launch of CNN.com's “This Just In” blog.Frequent supervisory experience in back-up responsibilities. Attended leadership and managerial classes through CNN’s Professional Development Center, and periodically helped teach news writing, particularly coverage of the legal system, to photojournalists and others. July 2012 graduate of Turner's Management Essentials program.Training in Search Engine Optimization.AwardsParticipated in the East-West Center's 2011 Senior Journalists Seminar; one of five selectedContributed to CNN’s Peabody Awards for coverage of Hurricane Katrina, the 2008 presidential debates, the Gulf of Mexico oil spill and the Arab Spring.Part of team that received a 2005 DuPont Award for coverage of Indian Ocean tsunami.

Ba, Corporate Journalism; Psychology And Public Relations Minors

Senior Journalists Seminar, 2011