Ashley Edwards Email and Phone Number
Business Development Strategies | Product Management | Team Leadership | E-Commerce at
@
Albertsons Companies
Ashley Edwards's Location
San Francisco Bay Area, United States, United States
Ashley Edwards's Contact Details
Ashley Edwards work email
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Ashley Edwards phone numbers
About Ashley Edwards
I’m a dedicated project manager who specializes in merchandising, marketing, and e-commerce strategies. My work has spanned multiple Fortune 500 companies over the past 10 years, and it’s my goal to continue delivering innovative products to the global marketplace. A key through line of my career has been my ability to effectively liaise and coordinate with business partners across the board. Driving new strategies and initiatives requires impeccable and time-sensitive internal collaboration across departments and with senior leadership. Maintaining excellent working relationships with vendors and all external partners has been crucial to ensuring customer satisfaction, brand durability and reach, and ROI numbers that exceed expectations.In 2018, I joined Albertsons Companies as E-Commerce Category Manager, before advancing to my current role as Product Manager, Own Brands. The categories I oversee brought in $140M in sales in 2020, and I continue to play a key role in driving development and optimization strategies.Additionally, I landed on the 2021 list of Rising Stars for Store Brand Magazine for implementing successful mitigation strategies during severe supply chain constraints. I’m proud that I fought to keep products stocked and even launched new products in stores for consumers during this stressful time. Earlier in my career, I was an E-Commerce Manager at Williams-Sonoma, where I led the Pottery Barn Canada team and was very proud to launch a fully functional website within only two months of hire. I also consistently worked with the brand marketing and social media teams to develop initiatives to expand our reach, collaborate with partner channels, and optimize sales. I also have extensive experience in e-commerce at Tailored Brands and Macys.com. If you would like to connect with me or know more about my career story, please send me an InMail message.Key StrengthsMerchandising & Marketing Strategies | Brand Management | Project & People Management | Product Content Optimization | Category Management | Product Launches | Creative Development | Concept Design | Data Analytics | Vendor & Agency Management | Customer Service Orientation | Internal Coordination | Cross-Functional Team Leadership & Collaboration
Ashley Edwards's Current Company Details
Albertsons Companies
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Business Development Strategies | Product Management | Team Leadership | E-Commerce
- Website:
- albertsonscompanies.com
Ashley Edwards Work Experience Details
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Sr. Category & Innovation Manager, Own BrandsAlbertsons Companies Apr 2022 - PresentBoise, Idaho, Us• Leads cross functional teams on strategic vision for new products and effectively leads them to commercialize new products or product improvements with excellence including problem solving challenges• Launched proprietary frozen meal solution program in October 2023, developed communication strategies to drive execution of program• Partner with GVP, VP’s, and Sr. Director to prepare presentations for business reviews, milestone achievements and tracking, and other forums. Plan and execute frequent executive communications and key messages delivered to internal and external audiences• Supports the strategic direction and vision for new products of existing brands• Analyzes brand, category and competitive trends and dynamics leading to key conclusions, implications, and recommended action plans• Ensures on-time delivery of new item, line extension, and innovation projects• Supports & helps identify key growth opportunities by category, and develops a strategy for growth through disciplined category management• Analyzes and interprets financial data to accurately plan and forecast the Own Brands business• Manages the day-to-day relationship with vendors• Schedules and prepares leadership top to tops with key vendors evaluating key metrics to develop growth plans• Supports the management of liabilities & accruals with vendors, develops sales driving promotions and plans to invest these dollars in the right divisions and programs to deliver the highest ROI• Partners with key vendors to provide key category and shopper insights for the health and growth of top categories• Works with vendors to ensure they meet service level performance metrics and influence supplier’s manufacturing processes, technology decisions and customer service policies in ways that are mutually beneficial for both organizations
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Category & Innovation Manager, Own BrandsAlbertsons Companies Apr 2019 - Apr 2022Boise, Idaho, Us• Responsible for categories that drove $140M in sales (positive 9%) and 36M units (positive 10%) for Own Brands in Fiscal 2021• Leads cross functional teams on strategic vision for new products and effectively leads them to commercialize new products or product improvements with excellence including problem solving challenges• Supported the strategic direction and vision for new products of existing brands• Analyzed brand, category and competitive trends and dynamics leading to key conclusions, implications, and recommended action plans• Ensured on-time delivery of new item, line extension, and innovation projects• Supported & helped identify key growth opportunities by category, and develops a strategy for growth through disciplined category management• Analyzed and interpreted financial data to accurately plan and forecast the Own Brands business• Managed the day-to-day relationship with vendors• Scheduled and prepared leadership top to tops with key vendors evaluating key metrics to develop growth plans• Supported the management of liabilities & accruals with vendors, develops sales driving promotions and plans to invest these dollars in the right divisions and programs to deliver the highest ROI• Partnered with key vendors to provide key category and shopper insights for the health and growth of top categories• Worked with vendors to ensure they meet service level performance metrics and influence supplier’s manufacturing processes, technology decisions and customer service policies in ways that are mutually beneficial for both organizations
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E-Commerce Category ManagerAlbertsons Companies Aug 2018 - Apr 2019Boise, Idaho, Us• Increased online conversion, revenue, and basket by using analytics to test and improve merchandising and on-site search for center store categories• Developed and executed merchandising and on-site search action plans to drive sales and profit in product categories• Managed communication with a portfolio of 15+ CPG partners regarding promotional strategy, new site launches, and business reviews• Provided competitive analysis, strategic, and tactical information to help better implement products, programs, and services• Provided merchandise assortment plans, seasonal promotions, key merchandise stories and related collateral to Divisional partners• Partnered with Production team to ensure seamless weekly site releases• Partnered with E-Commerce Product and Technology teams to design and develop technology enhancements to support merchandise offering
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E-Commerce Manager- Pottery Barn, CanadaWilliams-Sonoma, Inc. Aug 2017 - Aug 2018San Francisco, Ca, Us• Lead Pottery Barn Canada Ecommerce team to beat year one sales forecast by 8%• Launched the Pottery Barn Canada site within two months of hire (October 2017)• Developed merchandise and on-site search strategies to achieve sales and gross margin goals with Global Merchants• Preformed daily site maintenance- worked with all pertinent parties to establish site stability, site changes, trouble shooting, escalation, and resolution• Provided daily, weekly, monthly ecommerce reporting• Owned homepage and email marketing strategy• Coordinated email creative development, coding, and deployment• Worked with e-marketing team to optimize sales and profitability of affiliate, search, and other partner channels• Partnered with Brand Marketing and Social Media teams to identify, develop and execute initiatives to drive brand awareness, acquisition, and positive customer sentiment• Drove strategic change by identifying potential business opportunities relating to E-Commerce• Partnered with IT to ensure optimal site performance, developed new initiatives and drive online excellence• Was an advocate for the market (Canada), demonstrating a local understanding by localizing and interpreting brand strategies for optimal performance• Fostered collaborative relationships with other team members, corporate partners in the US and Singapore and with other merchants and partners around the world -
E-Commerce Manager- Josbank.ComTailored Brands Jan 2016 - Aug 2017London, London, Gb• Increased total site sales 10% YOY and positive 2% to sales plan• Responsible for josbank.com site taxonomy, site strategy, sales, on-site search, conversion, product setup and speed to market• Responsible for quarterly business review and competitive analysis• Responsible for defining ROI, business requirements, and providing final UAT signoff for enhancements to the site and commerce platform • Member of the business team that re-launched the josbank.com site, worked on optimizing the merchandising tool for online efficiencies, and identified opportunities for business and process improvement• Defined business requirements for product mapping implementation on josbank.comJos. A. Bank business lead for SaaS (Software as a service) integrations. Worked with companies to define success criteria and growth strategies throughout the engagement -
Program Manager, Brand Marketing & Vendor ManagementMacy'S.Com Dec 2014 - Dec 2015New York, Ny, Us• Partnered with cross-functional teams to manage production of Macy’s corporate branding campaigns • Drove cross-functional teams to execute tasks and deliverables on time, ensuring that scope and schedule expectations are clearly defined• Drove communication of tasks and milestones related to corporate branding campaigns to cross-functional owners• Responded quickly to change in scope or schedule, providing guidance to functional areas on both technical impacts and timelines• Monitored progress of deliverables on projects, notifying manager of any issues or delays in schedule• Maintained deadlines and negotiates alternative plans as needed• Assessed resources and capacity when making decisions on feasibility, support, risk, etc.• Delivered operationally qualified vendor candidates to MCOM’s Vendor Management, Legal, and Risk teams -
Associate Program Manager, Customer Experience & OmnichannelMacy'S.Com Sep 2013 - Dec 2014New York, Ny, Us• Partnered with cross-functional teams to manage production of Omnichannel projects and Customer Experience projects• Led cross-functional teams to execute tasks and deliverables on time, ensuring that scope and schedule expectations are clearly defined• Led communication of tasks and milestones related to all Omnichannel and Customer Experience projects to cross-functional owners• Responded quickly to change in scope or schedule, providing guidance to functional areas on both technical impacts and timelines• Monitored progress of deliverables on projects, notifying manager of any issues or delays in schedule• Maintained deadlines and negotiated alternative plans as needed• Assessed resources and capacity when making decisions on feasibility, support, risk, etc.
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Associate Ecommerce Category Manager, Jewelry & WatchesMacy'S.Com Feb 2013 - Sep 2013New York, Ny, Us• Responsible for category set up, sales, and conversion for Jewelry and Watch category pages • Managed, planned strategies and attributed all Jewelry & Watch sitelets • Led weekly calls with buyers to test upcoming creative assets, events, and pricing• Participates in weekly calls with Marketing partners, to discuss upcoming marketing initiatives and strategies • Creates weekly and monthly recaps of performance indicators and provides recommendations to help increase sales and conversion • Trained and managed newly hired Site Merchandise Coordinator for Jewelry & Watches who assists in the setup of promotions and creative assets • Successfully launched the newly improved integrated Watch Finder
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Associate Ecommerce Category Manager, Housewares & LuggageMacy'S.Com Feb 2012 - Feb 2013New York, Ny, Us• Responsible for category set up, sales, and conversion for Kitchen and Luggage category pages • Managed, planned strategies and attributed the Cookware and Luggage sitelets • Led weekly calls with buyers to test upcoming creative assets, events, and pricing• Participated in weekly calls with Marketing partners, to discuss upcoming marketing initiatives and strategies • Created monthly recaps of performance indicators and provide recommendations to help increase sales and conversion • Trained and managed newly hired Site Merchandise Coordinator for Soft Home and Bridal who assists in the setup of promotions and creative assets
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Assistant Ecommerce Category Manager, TextilesMacy'S.Com May 2011 - Feb 2012New York, Ny, Us• Responsible for category set up, sales, and conversion for Bed & Bath and Window Treatment category pages • Managed, planned strategies, and attributed for the Bedding sitelet • Led weekly calls with buyers to test upcoming creative assets, events, and pricing • Created monthly recaps of performance indicators and provided recommendations to help increase sales and conversion
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Ecommerce Category CoordinatorMacy'S.Com Jul 2010 - May 2011New York, Ny, Us• Placed and linked site ads for each refresh.• Provided the content engineering team with links for area of responsibility.• Set up special creative initiatives as necessary.• Worked with New York buying team to set up new site navigation.• Set up promotions according to buyer specifications for areas of responsibility and attributed all qualifying products.• Tested and ensured accuracy for all creative assets, links and promotions for each release.• Resolved all issues and errors logged under the merchandising heading.• Provided guidance, recommendations, and coordinated changes for upcoming releases.
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Associate ManagerJ.Crew Feb 2010 - Jul 2010New York, New York, Us• Responsible for managing all operational functions, served as a key store liaison with J.Crew corporate departments • Utilized decision making and problem solving skills to be proactive and strategic in managing leveraging store operations in partnership with Store Director and Regional Operational Coordinator • Ensured all Inventory Controls and Loss Prevention functions were completed to policy in a timely manner• Alerted and partnered with teams any pertinent operational issues that arose and presented potential solutions • Ensured store compliance in ADA, OSHA, Fire Department, state and federal regulations, etc• Recruited and develops internal and external talent to fill open positions• Lead operational administration • Lead and managed all aspects of HR Administrations • Assisted in hiring, retaining and developing store associates • Created a positive work environment that results in retaining quality people and reducing turnover • Actively participated in manager meetings addressing human resource compliance, associate concerns, development, productivity, and hiring needs• Maintained an accessible and inclusive environment soliciting feedback, suggestions, or concerns -
Key Holder- OperationsJ.Crew Apr 2009 - Feb 2010New York, New York, Us• Prioritized workload to maximize efficiency and minimize impact on customer experience • Found creative solutions to challenges• Adapted management style as necessary to the audience• Participated in store meetings, management meetings, and business partner visits • Provided global feedback and offered possible solutions to corporate / store business partners • Utilized store director and associate managers as partner in communication chain• Set clear expectations and provided direction on how to achieve• Maintained a healthy work environment for team• Served as a business partner to Regional Visual Merchandise Manager, Regional Director, Market Director, and Store Director• Supported new initiatives• Interfaced with all levels of management and associates in a manner that promoted learning and mutual respect
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Visual Merchandising AssociateJ.Crew Oct 2008 - Apr 2009New York, New York, Us• Analyzed store floor plans and customer flow patterns to determine the optimal locations for merchandise • Created exciting merchandise displays that reflected season, inventory and style trends • Developed engaging visual merchandising presentations • effectively executed floor sets and window displays • Performed other duties as required • Coordinated seasonal signage and graphics
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Sales AssociateJ.Crew Jul 2006 - Oct 2008New York, New York, Us• Built customer confidence by making the store experience interactive, engaging and reassuring• Interacted comfortably, enthusiastically and professionally while advising customers on specific merchandise• Maintained the visual appeal of the store• Made the most effective use of store displays
Ashley Edwards Skills
Project Management
Management
Human Resources
Strategy
Cross Functional Team Leadership
Vendor Management
Customer Service
Inventory Management
Site Management
Merchandising
Sales
Inventory Control
Pricing
Retail
Store Operations
Time Management
Website Promotion
Search Analysis
Microsoft Office
Coremetrics Analytics
Textiles
Housewares
Big Ticket Sales
Jira
Confluence
Web Analytics
Ashley Edwards Education Details
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California State University, East BayMinor In Public Relations
Frequently Asked Questions about Ashley Edwards
What company does Ashley Edwards work for?
Ashley Edwards works for Albertsons Companies
What is Ashley Edwards's role at the current company?
Ashley Edwards's current role is Business Development Strategies | Product Management | Team Leadership | E-Commerce.
What is Ashley Edwards's email address?
Ashley Edwards's email address is ch****@****ail.com
What is Ashley Edwards's direct phone number?
Ashley Edwards's direct phone number is +120161*****
What schools did Ashley Edwards attend?
Ashley Edwards attended California State University, East Bay.
What are some of Ashley Edwards's interests?
Ashley Edwards has interest in Kids, Home Improvement, Home Decoration, Electronics.
What skills is Ashley Edwards known for?
Ashley Edwards has skills like Project Management, Management, Human Resources, Strategy, Cross Functional Team Leadership, Vendor Management, Customer Service, Inventory Management, Site Management, Merchandising, Sales, Inventory Control.
Who are Ashley Edwards's colleagues?
Ashley Edwards's colleagues are Kyle Shockey, Nik Rochnik, Padmaja Neelam, Zack Luo, Mathew Lawver, Anuj Sharma, Jarrod Graves.
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