Ashley Edwards Email and Phone Number
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I'm a seasoned brand strategist and cultural trend expert with 18 years of experience working on some of the world’s biggest brands. My passions are futures thinking, consumer understanding, brand building, innovation, design, and technology.I work at the intersection of human insight, culture, and the future. My “superpower” is the translation of that intelligence into ideas, strategies, stories, and experiences that are desirable to consumers, differentiated from competition, and in step with the unfolding future.
Beautymatter
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Content ContributorBeautymatter Sep 2023 - PresentNew York , New York , Us
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PrincipalThe Insight Atelier Feb 2021 - PresentIndependent brand strategy and trend forecasting consultant. Translate category, consumer and cultural intelligence into brand, innovation and creative strategy. Sense and articulate socio-cultural, lifestyle, consumer, design and category trends in emotionally rich, “sticky” ways that directly inform commercial opportunities.Trend reports, concept development, creative ideation, creative strategy, brand strategy, innovation strategy, copy development.EltaMD | Charmin | Bounty | Mike’s Hard Lemonade | Pantene | My Black Is Beautiful | P&G Corporate Function | Olay | Mielle Organics | Salespeak | TULU | Scout | TOMO | Belong
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Consultant Director, MindsetWgsn Mar 2024 - Sep 2024London, GbWGSN is the world’s leading authority on trend forecasting, and Mindset is the bespoke consulting proposition that compliments its subscription offer. Mindset partners with F100’s in the fashion, beauty, food & beverage, retail and consumer tech spaces to create future-facing strategies that are rooted in evolving consumer sentiment and emergent culture. -
Strategy DirectorLandor & Fitch May 2022 - May 2023Led high-level brand design and innovation initiatives in the beauty, food and beverage, household care and healthcare spaces. New brand creation, brand positioning, brand architecture, design strategy, naming strategy. Starbucks | Downy | Sealy | Schwan’s | S.C. Johnson | Tupperware | Zoom | Johnson & Johnson | Febreze | Mucinex | Biofreeze -
Strategy & Insights DirectorLpk Apr 2013 - Feb 2021Cincinnati, Ohio, UsTranslated cultural, consumer and category insights into idea conceptualization, product innovation and brand strategy for global brands. Led the design and delivery of strategic foresight engagements.Created LPK's Insights practice and led LPK's Trend practice: shaped new approaches, managed client relationships, developed externally-facing selling tools, and led internal training programs.Launched LPK's Beauty 555, an insight and innovation tool leveraging a network of influencers, industry insiders and LPK brand builders to imagine and articulate the now, near, and next of beauty.Trend forecasting, brand positioning, brand architecture, design strategy, naming strategy, new brand creation. Olay | Pantene | Herbal Essences | Kiwi Botanicals | JM Smucker | Kellogg | Always/Whisper | Tampax | Blue Diamond | Pampers | Fifth Third Bank | Gillette | The Clorox Company | Pernod Ricard | RW Knudsen | Folgers -
Design Director, Lpk TrendsLpk Oct 2009 - Mar 2013Cincinnati, Ohio, UsLed brand design and trend forecasting engagements across a range of CPG categories. Built organic revenue. Developed new brand design workshop methodologies. Managed, directed and grew junior team members.
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Senior Scientist, Beauty R&DProcter & Gamble Sep 2007 - Sep 2009Cincinnati, Ohio, UsTranslated a skill set in design and fashion/trend thinking into a role developing deep consumer insights and feeding upstream product development across the shampoo, treatments, hair color and salon professional categories. Translated trend inspiration and niche/early adopter consumer insights into innovation pipeline strategy, segmentation models, insight frameworks and creative conceptualization. Generated and articulated deep consumer insights and unmet needs in emotionally rich, "sticky" ways with the use of new and existing qualitative and quantitative methodologies. Technical product development for shampoo category. Generated trend reports broadly utilized across P&G Beauty & Grooming. -
Scientist, Beauty R&DProcter & Gamble Jul 2005 - Sep 2007Cincinnati, Ohio, Us
Ashley Edwards Skills
Ashley Edwards Education Details
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University Of CincinnatiFashion Design & Product Development
Frequently Asked Questions about Ashley Edwards
What company does Ashley Edwards work for?
Ashley Edwards works for Beautymatter
What is Ashley Edwards's role at the current company?
Ashley Edwards's current role is Trend Forecaster. Consumer-Obsessive. Insight Junkie. Innovation Guru. Beauty Industry Expert..
What is Ashley Edwards's email address?
Ashley Edwards's email address is as****@****lpk.com
What is Ashley Edwards's direct phone number?
Ashley Edwards's direct phone number is +151363*****
What schools did Ashley Edwards attend?
Ashley Edwards attended University Of Cincinnati.
What are some of Ashley Edwards's interests?
Ashley Edwards has interest in Bernie Sanders, Poppyseed Prints, Community, Arts And Entertainment, Dearly, Fast Company, Elle Magazine (Us), Infj Anonymous, Health/beauty, Specialty School.
What skills is Ashley Edwards known for?
Ashley Edwards has skills like Concept Development, Trend Forecasting, Beauty Industry, Brand Development, Creative Direction, Branding And Identity, Customer Insight, Strategy, Creative Strategy, Art Direction, Design Strategy, Packaging Design.
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