Ashley Fehrmann Email & Phone Number

Windsor, California, US

• Helping nonprofits, foundations, corporate social responsibility teams, and individual donors develop marketing, communications, fundraising, and giving strategies that inspire action and create a lasting social.
• Thought Leadership + Strategy – Let’s ask a lot of questions about the stories we want to tell and the impact we want to have and develop a plan to achieve.
• Production: Let’s create content and engagement opportunities that thrive on inspiring people to take action. Let’s ask individuals and institutions to give!
• Optimization: Let’s iterate to improve ROI, reach, engagement, conversions and customized success metrics.Clients include: American Red Cross, Emerson Collective, Merchants Exchange Club, National Domestic Violence.

Santa Rosa, California, US

• As the primary fundraising strategist, Ashley was focused on exceeding all earned and unearned revenue goals for the Agency. She oversaw the Agency’s marketing and communications campaigns both internally and.
• FY16/17: Through listening study and ROI analysis restructured Development team and created new department infrastructure, objective and strategy. Innovated operations by correcting an inherited failed data migration.
• FY17/18: Closed $350,000 deficit that grew to $750,000 due to national disaster and led team in ending year with first unrestricted fiscal reserve in Agency’s 48-year history. Grew micro-donor base and major donor.
• FY18/19: Posted Agency’s first Q1 operational surplus (FY17/18 $350,000 deficit vs 18/19 $14,000 surplus). Secured Agency’s first CalOES victims of crime grant ($1.5m over 5 years), launched end-of-year appeal with.

Stanford, CA, US

• At Stanford University, Ashley collaborated with development teams across the University system to create a culture of philanthropy with alumni to advance the quality, the affordability, and the accessibility of.
• Managed domestic and international social enterprise fellowship portfolio of 50 accounts valued at $10m; gift size varied from $100,000 to $2.5m pledged over 5 years.
• Utilized baseline portfolio analysis and scaled systems to create and execute top donor stewardship program that employed blended touchpoints to encourage long-term engagement.
• Defined next generation donor base by applying predictive modeling scores with philanthropic research and alumni sphere of influence exercises. Tracked liquidity status of 150 donors to drive giving conversations.

Washington, DC, US

• Responsible for the development/execution of annual $3m gross special events strategy to achieve net financial, volunteer engagement and donor acquisition metrics for the 6 marquee fundraising events/12+ cultivation.
• Grew special events net revenue by 92% (from $686,332 to $1,317,757) within first six months by leveraging peer-to-peer fundraising and concentric host committee strategies. Developed and executed FY16-18 $3m gross.
• Oversaw 150+ individual and 40+ corporate/institutional donors valued at $3m including managing a customized, multi-regional $1.5m corporate partnership for a Fortune 500 company.
• Increased personal portfolio by 370% in FY15 (from $350,000 to $1,646,730) and 140% (from $750,000 to $1,800,000) by close of Q3 in FY16.Relationship manager for key accounts: AmericanAg Credit, CamelBak, Jackson.

Washington, DC, US

• Responsible and accountable for the financial development of a three chapter jurisdiction with a minimum fundraising target of $1.7m in times of non-disaster along with supervising the development operations, donor.
• Reporting to the Regional CEO, partnered with four Chapter Executives on the execution of market specific fundraising strategies to surpass $5m operating budget for FY13 and FY14. Accountable for all development.
• Collaborated with Regional CEO on identification and prioritization of community health needs that aligned with five lines of services. Developed and managed strategies to fund community programs including a $3m.
• Leveraged regional industrial consortium models to build corporate partnerships programs netting $500,000 annually in revenue

Arlington, Virginia, US

• Ashley was honored to provide strategic leadership in the areas of revenue, volunteer and business development for the diverse, multi-affiliate, national fundraising team for the March of Dimes. In her role she managed.
• Recruited and led a 15+ C-Suite member Board of Directs and five FTE’s on the development and execution of a $2.5m fund development plan to achieve highest performance metrics in the seven-division state for two.
• Recruited and staffed annual walk (CEO/C-Suite) and lifestyle/gala volunteer leadership (socialites) with new revenue commitments of $75,000-$500,000. Leveraged peer-to-peer fundraising strategies to layer recruitment.
• Oversaw local and state advocacy efforts within a 24-county region. Efforts focused on maternal child health including campaigns focused on the reduction of elective C-sections, enhancement on newborn screening panel.

Arlington, Virginia, US

Arlington, Virginia, US

• Supervised day-to-day operations including progress made on attainment of fundraising benchmarks, logistical coordination of events and event marketing along with donor and volunteer recognition plans. Recruited key.
• Managed largest hospital, healthcare provider, financial services, technology and retail partnerships (100 key accounts) increasing revenue from $425,000 to $900,000 within two years.
• Responsible for overall planning and production of the Best of Sacramento Party (8,000 attendees) including event marketing. Implemented 5% annual revenue growth plan while actively reducing expenses by 11%. Yielded.
• During recession, architected special events portfolio to deliver YOY revenue growth by levering multi-year event sponsorship matrix, designed cause marketing campaigns and developed volunteer tools to activate social.

Arlington, Virginia, US

• Entry level fundraiser tasked with maximizing revenue of annual Jail and Bail event through the implementation of online fundraising platform and e-donor marketing. Resulted in 300% YOY net increase.
• Initiated team recruitment and crowdfunding strategies with 100 veteran March for Babies fundraising teams to exceed fundraising goal of $250,000 by 125% within five months.
• Worked in partnership with development team and event services staff to execute special events portfolio.

Arlington, Virginia, US

• Assist in the expansion of the individual giving sector of the agency by tracking and identifying new sources of financial support for existing and new domestic/international programs
• Draft donor appeal and acquisition letters for mass mailings
• Reorganize and modify donor management system to increase effectiveness
• Attend Foundation Center seminars and meetings at the U.S. Department of State on behalf of Development Staff

• Researched potential non-government funding sources locally and nationally; organized findings into campaign donor management database
• Created and maintained constituent contacts to effectively communicate candidates message to Californians via mass mailings, telephone canvassing, and tabling
• Planned, organized, and attended fundraising events

Education record

Ba, Sociology, Sociocultural Anthropology

Aa, Sociology

High School