Ashley Fitzgerald Email & Phone Number

Formulate and execute an analytics roadmap aimed at propelling the organization towards harnessing the power of machine learning and artificial intelligence across various business units to improve scalability and client performance.

• Engineered a sophisticated recommendation engine for advertising, utilizing over 30 variables including content performance and business relevance to pinpoint shows with a 95% certainty of achieving KPI targets. This.
• Played a pivotal role in new business pitches, contributing to RFP responses and pitch presentations.
• Authored whitepapers and participated in industry panels to promote Appnovation's Data Science and Analytics expertise.

Greater New York City Area

• Developed a technology solution leveraging DMD AIM and Adobe Analytics to calculate marketing ROI and optimize consumer journeys.
• Constructed an econometric model utilizing Google Analytics and HCP claims data to identify predictive website behaviors, reducing time to sale by 15%.
• Utilized IQVIA data to refine marketing strategy, resulting in an 8% increase in sales.

Greater New York City Area

- Manage global analytics for brand marketing including the operation of sixteen databases, development of a centralized data lake, and creation of a custom data visualization tool in Tableau- Spearheaded strategic initiatives regarding the development of a new target audience, implementation of technology to transform distribution operations, and.

New York, New York

• Structure and build complex quantitative and qualitative analyses to develop strategic insights and create actionable recommendations that drive business objectives
• Conduct industry and competitive analysis to identify emerging trends that effect client’s positioning in the marketplace
• Create and communicate presentations to internal and external executive staff Senior Associate, Business ScienceJuly 2013 - March 2015
• Created and led the development of a full service competitive intelligence research product, Decode, a reverse engineer of competitor marketing strategies to enable clients to identify best practices and business.
• Pitched and delivered Decode to five Fortune 500 clients that have as a result made complete overhauls of target market and creative messaging strategies
• Responsible for a team of three associates and an intern, requiring management of even workflow distribution, oversight of client deliverables, and interfacing with internal upper management

• Lead a quantitative assessment of human capital allocation and presenting findings directly tosenior management to evaluate departmental attorney structures
• Employing statistical tools, such as multiple regression analysis, to evaluate crime and prosecution trends throughout the District of Columbia to identify statistically significant increases in crime throughout the year
• Act as a liaison between front office leadership and the IT department to create and organizeplans for data extraction from legal subdivisions to benchmark key metrics for conviction ratesand recidivism rates

• Prepared P&L statements of investor portfolios that were used in securities litigation andarbitration involving many of the world’s leading investment banks
• Reviewed securities transactions to identify trades that experienced significant losses andsubsequently determined economic variables to mitigate involved risk
• Solved complex problems regarding missing or disparate information in data acquisition processesby conducting financial research on mergers and acquisitions, and historical stock prices

• Reconciled accounts payable and receivable to maintain accurate balances and ensure compliancewith established accounting practices
• Served as interdepartmental liaison between finance, corporate sales, and marketing staff to obtainreceipts and documentation for the company’s records regarding payments for services rendered
• Maintained and updated budget actuals for the Corporate Sales & Marketing department

• Corporate Planning & Analysis
• Assisted in the development of Board of Director presentation material for several high-visibilityinitiatives including the merger between XM and Sirius
• Developed a competitive analysis metrics package to benchmark Company results against industrypeer performance
• Presented final results to the group Vice President and provided interpretation of analysis used inthe Company’s business planning process
• Provided data validation/quality control for Roadshow and Offer Memorandum materialsassociated with the $1.25B recapitalization of the company

Master Of Liberal Arts, Data Science

Bachelor Of Arts, Economics

Master'S Degree, Data Science