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Integrated marketing professional with 15 years experience in Account Management across pharmaceutical and health and wellness industries. Experienced in multi-channel media outlets including print, CRM, digital and TV broadcast. Skilled at managing multiple projects while balancing client expectations and internal management needs. Proactive client partner and mentor to account staff.
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Vp Group Account DirectorHeartbeat Nov 2024 - PresentNew York, Ny, Us -
Group Account DirectorHeartbeat Aug 2020 - Nov 2024New York, Ny, Us
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Account DirectorHeartbeat Dec 2017 - Nov 2024New York, Ny, UsClients: BMS, PfizerBrands: OPDIVO, EliquisLeading ELIQUIS HCP Book of Business, as HCP AOR. Previously lead the OPDIVO HCP book of business in oncology. Heartbeat is digital AOR across audiences (almost 4 years running) and I currently oversee all digital HCP initiatives for BMS.
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Account DirectorThe Cementbloc Jun 2015 - Dec 2017New York, Ny, UsClients: Genentech/Roche, Montefiore Health System, Regeneron Brands: Montefiore Health System, Eylea Managed a global launch brand in Genentech's Hematology Division. Responsible for account and strategic planning, and ensuring customers’ needs and expectations are met by the company. Understand product competitive landscape and unique product clinical data to provide customer insight and strategic value.Participate in client workshops, presentations, market research, and other brand team sessions as requiredPREVIOUS:Drove launch of Montefiore's multi million dollar consumer re-branding effort. Was account lead from initial business pitch, positioning, and concept development, through tactical roll-out across all media platforms. Provided strategic insight and account leadership through execution of the following: - 6 television commercials - 4 radio commercials - Branded website design and development - Wholesale outdoor, print, digital, and social media efforts -
Senior Account ManagerThe Cementbloc May 2014 - Jun 2015New York, Ny, UsClients: GlaxoSmithKline, AstraZeneca, Pfizer, Bristol-Myers SquibbBrands: Votrient, Farxiga, XigDuo XR, Eliquis- Managed $5M Votrient client as digital AOR- Responsible for $4.5M yearly marketing budget as brand AOR for Farxiga and XXR- Facilitated seamless US HCP launch of XigDuo XR in November 2014, equipping national reps with the multichannel solutions needed to bring to the field
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Account SupervisorHavas Worldwide Jan 2012 - May 2014New York, Ny, UsClients: GlaxoSmithKlineBrands: BREO, POTIGA & Lamictal- Assisted senior management, strategy and analytics through a full 360 launch - print, digital, and TV and CRM for both BREO and POTIGA accounts. - Integral in brand planning and campaign development, to bring various creative campaigns to life. Was primary resource and point of contact as creative was carried through medical, legal and regulatory review. Creative includes, but is not limited to: interactive rich media advertising, robust website, print advertising and e-mail streams. - Alongside strategic planning, developed highly customized CRM programs to drive engagement and patient adherence on drug. Tactics included: conversion & adherence e-mail streams, direct mail start guides and website for patient tools and program offerings. - Manage Account Executive and Assistant Account Executive to ensure they are consistently and effectively supporting agency and account needs, while simultaneously mentoring them in their career growth and individual career goals. - Responsible for budget SOW & planning -
Account ManagerMarketing Edge Group May 2007 - Sep 2011North Brunswick, Nj, UsClients: Quest Diagnostics, AT&T B2BHandled over $125K a year in marketing budgets for both print and digital projects, including but not limited to: printed physician marketing and consumer informational materials, website development, online banner advertising and HTML email development. Managed design and development of intranet web portal for Quest Diagnostics sales reps to place and customize sales support material orders. Portal was launched successfully and used nationwide.Assisted president and CEO in new business pitching and client acquision. -
Account CoordinatorMww Group Mar 2006 - Oct 2006New York, Ny, UsAssisted mid and senior level management in all aspects of public relations activities including development of media contacts, community and grassroot outreach, as well as all administrative duties in support of management and clients: all daily, weekly, and monthly status reports and media updates. Primary contact for all client accounts as well as principal contact point for media requests and inquiriesClients included, Cape May Board of Tourism & public relations for Jersey City Newport Development Direct assistant to both mid-and senior level executives in highly demanding work environment
Ashley Fox Skills
Ashley Fox Education Details
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Vassar CollegeEconomics
Frequently Asked Questions about Ashley Fox
What company does Ashley Fox work for?
Ashley Fox works for Heartbeat
What is Ashley Fox's role at the current company?
Ashley Fox's current role is VP Group Account Director at Heartbeat Ideas.
What is Ashley Fox's email address?
Ashley Fox's email address is as****@****eas.com
What is Ashley Fox's direct phone number?
Ashley Fox's direct phone number is +121281*****
What schools did Ashley Fox attend?
Ashley Fox attended Vassar College.
What skills is Ashley Fox known for?
Ashley Fox has skills like Advertising, Integrated Marketing, Marketing, Online Advertising, Digital Marketing, Digital Strategy, Strategy, Account Management, Creative Strategy, Website Development, Brand Management, Brand Development.
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