• Hospitality management i.e. site inspection, event decor and branding, partnership and activation management • Vendor relations for various custom materials • Contract negotiation, event proposal writing and review, hotel room block & management• Budget preparation and reconciliation• Manage all planning and logistics for corporate tradeshow operations including necessary permitting• Sponsorship liaison during pre planning and onsite execution• Cross functional leadership, agency management capabilities • Event marketing documents ie run of show, emergency evacuation plans, post event recapping

• Present and market practice to local Dallas Fort Worth pediatric physicians - 100 interactions and 5 formal presentations per month• Research, facilitate and execute community events related to infant health and care: * The Prego Expo * Texas Pediatric Society Annual Meeting * Fort Worth Botanic Garden’s Japanese Festival * Zen for 2 Birthworkers Connect

• Negotiate large scale contracts with music and lifestyle festivals 100,000+ attendeesacross the US including media, field staffing and digital ads and promotions• Spearhead entire company trade show presence along with national Sales team toeducate suppliers and consumers on brand benefits (NACS & Expo West)• Maintain POS and field marketing inventory for all SE regional marketing teams• Develop fun, consumer facing retail programming tied to national campaigns and events.• Work alongside promotional products vendors to produce on-trend merchandise for festivalpromos and social media giveaways; minimum orders 10,000 units

• Develop retail marketing and field marketing strategy plans for Central Division; Texas,Georgia, Florida.• Analyze and track accountability; including budget, product and assets inventory.• Work alongside Sales Divisional Manager to create top-tier Retail Programs, ConsumerSweepstakes, Manager Incentives etc. for regional chains.• Lead Field Marketing and Campus Ambassador Marketing programs with territory specificactivations and initiatives that build brand awareness, increases trial and influencespurchase opportunities within targeted consumer base.• Inspire and coach Field Marketing Managers to run the entire sampling program in theirmarket from hiring Lifestyle Samplers, scheduling in-store demos, managing relationshipswith influencers and local media• Understand the dynamics of the division, providing insight and direction to developmarketing solutions that promote and build the brand.• Regularly interfacing with the National Field Marketing Manager, as well as their FieldSales team, to ensure that local field marketing activities align with local sales anddistribution initiatives.• Leverage events and relationships with 360 degree programs that resonate with theconsumer

• Develop, launch and manage multi-platform experiential consumer marketing program inAtlanta and Raleigh• Execute lifestyle and wellness events reaching consumers at the right time, right place withthe right message i.e. SE Yoga Conference, Shaky Knees Music Festival, Whole FoodsMarket Block Party and WigWam Wellness Festival• Recruit, hire, manage and motivate a team of 16 field marketing employees to assist withonsite event executionMaintain $200,000+ regional budget for sponsorships, eventactivations, collateral, production, reporting and recapping• Strategically coordinate and execute events in partnership with sponsors, develop strategicand creative programming to support new product launches Collaborate with PR and Brandteams to determine strategic marketing initiatives for increased consumer engagement

Responsible for conceptualizing, planning and executing entertainment hospitality eventsfor internals and advertising clients i.e. AllState, KIA, American Express• Utilize results driven project management skills to activate multiple regional events withvarious hospitality requirements i.e. hotel, transportation, gifting, branding and catering• Created and presented strategic marketing proposals to NBA, CNN and Cartoon Networkleadership teams

• Executed large scale marketing events including: Susan G. Komen Race for the Cure,Coca-Cola 600, Daytona 500, Winter X Games and SXSW• Managed nearly 20 field marketing events per month across southern territory: TX, NM,OK, LA• Communicated all event logistics, execution details and brand message points to accountstaff• Hired, trained and managed approx. 25 brand ambassadors to fulfill event activation duties• Successfully tracked account performance, market trends and brand loyalty throughquantitative and qualitative tactics for brand team• Executed marketing blitz in key accounts and convenience retail channels to increasesales by 66%• Effectively managed marketing budget i.e. point of purchase, staff activations,merchandise, etc.• Successfully worked with media to garner press

• Managed player appearances at D-League community events at local schools andhospitals• Worked with various sponsors to coordinate fan promotions for K-12 schools in Fort Worth• Wrote press releases, newsletters, bios and copy for promotional materials as needed• Responsible for compiling and logging press clippings, stats, photos and community