• Client lead for Mercedes Benz Vans, Daimler Trucks North America, 3M Graphic Manufacturers & Royal Bank of Canada (RBC) • Led the development of digital marketing plans and worked closely with media partner to implement plans • Analyzed input from client, together with background knowledge & research to produce full digital communication strategies• Team lead on several website rebrands including transferring a site over to Wordpress for 3M Brand You and a complete site rebuild for Mascot Truck Parts, Inc• Led SEO/SEM exercises to optimize websites and paid search programs • Worked with the development team to create email automation program, including consumer journey maps and personalization• Provided development team and creative team projects efficiently with well-documented input, support data and production materials required to complete• Presented site traffic and media campaign analytics via google analytics and Adobe • Managed budgets and billing for multiple clients• Coordinated and obtains client approval for all estimated work• Developed client/agency contracts, scopes of work, and overall communications program• Kept apprised of all relevant client and market developments• Reviewed and approved copy, design, and final production art for accuracy• Delivered weekly status reports to clients• Traveled with clients to present advertising updates to senior management teams• Maintained up-to-date competitive information from client’s markets through trade research• Actively sought out new business opportunities with new and existing clients and played a supportive role in their development

• Marketing Manager in a manufacturing environment for Perception Kayaks, Dagger Kayaks & Harmony Gear Accessories • Assisted Director of Marketing on the implementation of annual marketing plans (traditional & digital) to support brand positioning, engage communities & drive traffic • Rebranded 3 websites to optimize traffic and drive sales • Wrote copy for 3 websites and updated that copy on a quarterly basis • Managed the implementation of web and social media calendar • Monitored analytics for all sites and social media campaigns • Created email templates for new products, executed email campaigns and monitored performance • Curated content for Facebook, YouTube and Instagram channels • Directed photo/video shoots, from concept to completion, including: o location scouting, script writing, talent acquisition and travel logistics • Managed logistics at key trade shows and sponsored events including: o GoPro Mountain Expo & Outdoor Retailer Games, Surf Expo • Managed contracts & deliverables for Dagger Whitewater Kayaking Pro Team • Approved campaign assets to ensure consistency/adherence to brand guidelines • Managed design, development, production/printing, and delivery of all necessary collateral materials, including the annual product catalogs, to support brand building and sales driving efforts • Developed and executed activation plan for sponsored events, including: o negotiating sponsor benefits, product display and promotions, retailer and/or team athlete participation, staffing, logistics • Direct report for graphic designer, digital specialist and marketing coordinator

• Senior Account Manager for a nationwide quick-service restaurant chain with over 1,000 units• Oversaw the marketing initiatives and media plans in 16 DMAs • Developed & presented advertising/media plans for each co-op and non-co market • Implemented brand awareness campaigns for 10 college football sponsorships in the SEC, ACC and Big 10 footprints• Recommended & facilitated market level sponsorship events, guerrilla marketing and all day-to-day advertising programs• Advised clients on all local store marketing initiatives for individual restaurants• Updated budgets, sales and marketing initiatives for markets • Planned & executed grand openings for 75+ new locations • Visited each market to meet with clients directly to discuss their opportunities and challenges• Maintained relationships with several groups in the client chain, from corporate marketing and business consultants, to the marketing director and district managers for company owned stores, as well as individual licensees and store managers• Direct report for account managers, assistant account managers and account coordinators

• Coordinated and executed initial marketing plans for grand openings, including PR, on-site activation and social media elements• Worked with media planners to customize media plans for 15 markets to ensure each plan is the best fit for the demographic area• Partnered with social media team to create a strategy for new promotions to attract, engage and build loyalty with the target audience• Provided copy and graphics for Facebook, twitter and Instagram posts for local store market campaigns • Created content for email club promotions and provide text message copy to the digital project manager• Designed and customized creative for new LSM plans with Adobe InDesign & Photoshop• Led local charitable initiatives with state Make-A-Wish chapters• Monitored sales for 120 locations to ensure markets were maintaining profit margins• Maintained monthly co-op advertising and media budgets/billing • Responsible for customizing and implementing local store marketing programs for 8 demographic areas in the brand’s footprint • Designed in-store POP, Newspaper ads, digital ads and outdoor layouts • Wrote copy for ads and radio scripts for local store campaigns and sponsorships

• Designed layouts and formatted daily paper with a circulation of over 15,000• Wrote informative articles with objective information through research and interviews• Wrote short, to the point headlines and cutlines to enhance articles and photographs• Utilized Microsoft Office programs such as Word and Excel to keep the newsroom updated on the progression of the paper until deadlines were met• Proof read articles and advertisements throughout the paper to ensure correct grammar usage, punctuation and spelling. Edited and fact checked all articles from reporters and Associated Press to ensure all information was accurate before printed• Maintained web site with daily news articles and updated with breaking news stories immediately