• Serve as a subject matter expert in marketing automation and organic social media for Americas region.• Develop, implement, and track non-loyalty audience email and organic social media campaign strategies that support brand promotions and hotel level marketing efforts for the Americas region. • Developed Radisson Hotels mobile app non-loyalty audience journey mapping and life-cycle communications strategy. • Led persona and customer journey mapping which resulted in the successful launch of life-cycle marketing strategy for Americas and Asia Pacific region non-loyalty audience.• Developed test and learn strategies for non-loyalty email communications. • Collaborated with paid digital team to enhance paid social media engagement metrics. • Presented social media best practices training to over 200 franchised hotel property managers at yearly Radisson Hotels Americas Business Conference and collaborated with field marketing team to create franchised hotel onboarding materials to guide in social media usage and best practices.• Provide monthly insights and reporting on email marketing, social media, and mobile app messaging efforts to senior leadership.• Project manage all organic in-feed and story social media posts on Instagram and Facebook.

• Lead email customer journey analysis for all non-loyalty audiences and identified life-cycle communications to be launched in 2019 that will enhance overall customer experience. • Lead email and social media strategies for non-loyalty audiences and provide strategic direction for audience targeting based on data analysis. • Manage email communications calendar and project manage all non-member related emails from concept to execution. • Manage email and social media agency relationships and strategic direction. • Collaborate with email team to develop A/B subject line and content testing strategy for FY18 and FY19 that has to date, shown an increase in overall open rates by 20%. • Developed and implemented email communication process documentation that was adopted and rolled out to all teams in June 2018 to increase efficiencies in the email creation process. • Execute on email campaign creation in ESP (Harmony by Epsilon) along with segmentation using SQL query. • Manage non-loyalty email and social media content calendars and content compilation process.• Manage Radisson Rewards App Messaging execution and provide insights on message targeting.

 Successfully lead email communications strategy planning, email creation and implementation for Loyalty/Registry Member audience which has to date resulted in 215% increase in web traffic, a 20% increase in overall email engagement and a 3% increase in customer referrals.  Act as email communications subject matter expert and channel owner for both Marketing and Communications department and business units throughout the organization, offering education around email best practices, CAN-SPAM regulations and send strategy advisement.  Lead email communications life-cycle analysis for loyalty/registry member audience that has to date resulted in onboarding journey map creation for a more personalized onboarding experience to increase loyalty/registry member audience availability during retention stage and enhance overall experience. Developed email communication process documentation with anticipated role out to Marketing and Communications department for increased efficiency when email is determined as a channel needed for campaigns and etc.  Participate in integrated digital marketing strategy and communications planning working with various subject matter experts and marketing channel team members. Evaluate and optimize effectiveness of email campaigns by tracking deliverability to ensure high inbox placement and using data driven analysis comparing against goals, iterating send strategies based on data insights.  Collaborate with Web Operations Manager on Salesforce Marketing Cloud migration planning for successful implementation.

Create and manage registry communications from strategy development to implementation.Create and manage project timelines and budgets, ensuring completed materials are on time and within budget.Create copy for all e-communications sent to registry members/general public.Guide development of creative with internal and external design vendors, web and e-communications, in collaboration with operations, web team, vendors and project specialists. Participate in strategic planning with General Public Marketing Managers, Communication Specialists and other stakeholders providing support and recommendations. Participate in planning and budgeting processes for marketing, communication and education programs in yearly planning process. Analyze program impact and metrics for projects.

 Developed inbound and outbound marketing strategies and tactics to drive sales of ticket management software to owners and operators of underground utilities. Created and implemented all marketing initiatives, including websites, emails, social media, public relations, tradeshows and printed materials. Led email life-cycle strategy, design and execution to generate sales leads and retain customers.  Responsible for graphic design, copy writing and editing for all marketing initiatives.  Led the ongoing management and development of company and partner websites. Developed and maintained SEO and SEM campaigns.  Managed social media properties (Facebook, Twitter, LinkedIn, Google+, YouTube and Blog); including content planning, creation, publishing and monitoring. Wrote and managed monthly press releases and distributed to media contact list or on the wire. Wrote features for industry publications. Partnered and collaborated with Business Development to create sales opportunities. Coordinated over 20 tradeshows annually, including researching tradeshow opportunities, budget, exhibit booth design and management, advertising and partnering opportunities, company representation, lead generation and lead follow-up. Planned all corporate events, including annual KorWeb User Conference, annual Board of Director event, employee recognition events and monthly employee team building events.

Maintain corporate and property social media.Created layout of corporate public relations page on Dominium website as well as compiled past press releases and media coverage for archives.Maintain Dominium public relations news feed on website by consistently updating news feed with current press releases and media coverage.Created content for corporate website including romance/intro paragraphs.Assist in coordinating events.Assisted in creating branding materials for over 100 properties (using InDesign).Research social media advertising opportunities.Assist with marketing due-diligence for properties in Arizona, Georgia, Mississippi and Texas.Generate press release and pitch ideas.Edit press releases, pitches and media alerts.

Contributed to monthly news letterWrote press releases on numerous topics pertaining to Snap FitnessCreated content of social media training materials for Snap Fitness franchiseesCreated clip books and award listsSearched for award opportunitiesHelped with logistics of events

Covered news and wrote features on assigned beat areas to keep the students and public informed of important news and events.Investigated topics, generate story ideas, conducted interviews and coordinated photography for features.Ensured that writing was accurate, fair, clear and complete.Consistently met deadlines.Worked with editor to improve writing skills and to better understand Associated Press style.

Assembled and distributed press packages for bands represented by 50 Entertainment.Researched and identified potential venues for future tours of associated bands.Contacted a variety of radio stations to secure airtime.Participated in social media, developing Facebook page, updating MySpace page and blogging on a variety of sites, including the 50 Entertainment blog.Aided in the development of the Elevation microsite.Assisted in coordinating a variety of events to strengthen brand recognition of 50 Entertainment.

Provided basic administrative support, including answering phones, greeting guests, distributing mail, ordering office supplies, managing company calendar and coordinating conference room usage. Assisted with tradeshow coordination, including researching tradeshow opportunities, coordinating booth logistics and setting up travel arrangements.Researched online advertising opportunities and developed recommendations for expanding marketing initiatives.Worked with several outside vendors to coordinate the development of marketing collateral.Contacted existing customers to update database with contact information and marketing preferences.Helped plan company events, including Board of Director Meetings, Company Open House and Employee Recognition Events.