Ashley Gork

Ashley Gork Email and Phone Number

Helping Small Businesses Succeed in Government Contracting | Expert in Marketing, Branding, and Proposal Development @ Caprid Consulting
Ashley Gork's Location
Washington, District of Columbia, United States, United States
Ashley Gork's Contact Details
About Ashley Gork

Ashley (Gork) Craparo is an award-winning creative strategist with more than a decade of experience providing dynamic consultative services to federal agencies, global non-profits, Fortune 500 companies, and emerging start-ups. Her expertise spans strategic planning and program oversight; integrated marketing, strategic communications, traditional/digital advertising, and branding; research and evaluation; human-centered design and product development; and outreach, public relations, and engagement. Ms. Craparo is certified in program, change, and knowledge management. She operates at the nexus of public health and technology for mission-driven outcomes.

Ashley Gork's Current Company Details
Caprid Consulting

Caprid Consulting

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Helping Small Businesses Succeed in Government Contracting | Expert in Marketing, Branding, and Proposal Development
Ashley Gork Work Experience Details
  • Caprid Consulting
    Owner
    Caprid Consulting Sep 2023 - Present
    Owner of Caprid Consulting LLC, a boutique branding, marketing, and business development firm dedicated to helping small businesses compete against industry giants and entrenched incumbents within the federal procurement space. For inquiries, please go to capridconsulting.com and follow us on LinkedIn.
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  • Lts
    Vice President Marketing
    Lts Jan 2023 - Sep 2023
    Herndon, Virginia, Us
    Leading the planning and execution of several highly integrated B2B, B2G, and B2C marketing strategies that increase brand awareness and generate new leads for an automated healthcare solution now deployed in 100+ locations across the U.S. Key activities include: - Creating and articulating a comprehensive strategic vision for brand growth and market penetration that encompassed audience identification and alignment; key messaging and channel selection; and KPI development and program success.- Developing enterprise-wide plans and implementation resources for social media, public relations, digital marketing, content marketing, email marketing, and corporate marketing activities.
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  • Lts
    Director Of Strategic Communications And Marketing
    Lts Aug 2021 - Jan 2023
    Herndon, Virginia, Us
    Established the foundational structure and overarching capture strategy for a new pipeline of contracts by identifying and qualifying opportunities; conducting market research and competitive analysis; building relationships; and preparing end-to-end proposals. Noteworthy activities included:- Meeting with prospective clients and industry partners to better understand their needs while giving presentations and briefings on the organization’s qualifications, strategic alignment, and past performances. - Authoring compelling and compliant proposals and bid responses, resulting in a track record of opportunities won in competitive environments. Business impact: Successfully led and executed the capture strategy for a $1.2B multi-award contract, representing the company’s first initial foray into the U.S. Department of Health and Human Services.
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  • Aptive Resources
    Program Manager, Research & Branding Consultant
    Aptive Resources Aug 2019 - Aug 2021
    Alexandria, Virginia, Us
    Led campaign strategies and managed both teams and client relations to implement six national marketing campaigns on behalf of the U.S. Department of Veterans Affairs (VA), the U.S. Department of Transportation, the National Science Foundation (NSF), and the General Services Administration. Notable activities included:- Guiding the efforts of five teams to develop new brands and nation-spanning communications campaigns for high-profile initiatives that collectively won a total of 15 awards from accrediting bodies.- Managing the program activities, formative research (e.g., focus groups, surveys, informant interviews, and big data mining exercises), and data analysis processes to modernize the content and design of three of NSF’s world-leading statistical reports. Business impact: Oversaw millions in contracts and expanded the scope and budget for all projects under my portfolio before their first option year. This included doubling the budget for an NSF contract within two months of award.
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  • Dcg Communications
    Account Supervisor
    Dcg Communications Aug 2018 - Aug 2019
    Washington, Dc, Us
    Directed the communications and supported the strategic planning for the U.S. Department of Veterans Affairs (VA) Secretary’s launch of “Suicide Prevention 2.0 (SP 2.0),” a $600M public health initiative that required advanced community coordination and executive-level support. Services helped align operational objectives with the VA Office of Inspector General’s policy and program oversight requirements while setting the pilot program’s official tone prior to launch. Mission-critical activities included: - Providing oral and written recommendations, briefings, talking points, and materials to prepare senior leaders at VA’s Office of Mental Health and Suicide Prevention for Congressional hearings, media appearances, and coalition-building activities. - Choreographing content development efforts to include print and digital marketing materials; media and Congressional injury responses; process documents, training tools, and suicide prevention program guides; and related speeches, briefings, memorandums, presentations, and whitepapers for diverse stakeholder populations.Business impact: Served as the field operations workstream lead for a $76M marketing contract and led change management, training, and roll-out efforts in support of SP 2.0’s $113M tactical plan.
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  • Senator Rebekah Warren Election Campaign
    Communications Director
    Senator Rebekah Warren Election Campaign May 2018 - Aug 2018
    Directed teams and coordinated with vendors to establish a cohesive and identifiable campaign brand that included a new web and social media presence, a comprehensive suite of print and digital marketing collateral, and a donor engagement strategy that collectively contributed to St. Senator Warren's congressional victory with record-breaking turnout results.
  • Airfoil Group
    Account Executive
    Airfoil Group Jun 2017 - May 2018
    Farmington Hills, Michigan, Us
    Grew and nurtured relationships with media members and digital influencers to secure and control message penetration in hundreds of top-tier, trade, and online outlets. Pitch plans and go-to-market strategies helped manage the reputations of clients in healthcare, bioscience, technology, and smart mobility industries. This included growing 3D System's share of voice among competitors from 11% to 21% in three months and obtaining coverage in 130+ outlets for a single Bosch event.
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  • Jekyll And Hyde Advertising And Marketing
    Account Executive
    Jekyll And Hyde Advertising And Marketing Mar 2016 - Jun 2017
    Northville, Michigan, Us
    Maintained the scope, budgets, and timelines for more than 10 client accounts, while serving as the point of contact for all client communications and the primary liaison between media buyers and in-house creatives. Development and implementation of ROI-focused, multi-channel advertising campaigns led to improved consumer sales for all clients under my portfolio, including a 46% year-over-year sales increase for one client operating in a -1.7% product category.
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  • Prime Research
    News Manager
    Prime Research Feb 2014 - Mar 2015
    New York, Ny, Us
    Managed globally dispersed media monitoring and analysis teams to create tailored news digests and trends-based reports for c-suite clients at Fortune 500 technology companies and non-profit organizations. Executive-level support for the Bill & Melinda Gates Foundation encouraged the client to expand project scope to include regional digests for Africa and the Middle East as well as new reputation management services for their Annual Letter and World Economic Forum contributions.
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Ashley Gork Skills

Leadership Suicide Prevention Writing Social Media Public Speaking Magazines Content Management Web Content Account Management Press Releases Data Analysis Mental Health Communication Mentoring Publicity Team Leadership Advertising Strategic Planning Advertising Management Strategy Creative Writing Editorial New Media Content Strategy Internal Communications Marketing Social Networking Training Editing Federal Government Media Outreach Civic Engagement Magazine Design Journalism Social Media Marketing Project Planning Email Marketing News Writing Management Project Management Strategic Communications Public Relations Research Analytical Skills Marketing Strategy Copy Editing Presentations Internal And External Communications Multimedia Storytelling

Ashley Gork Education Details

  • Northwestern University
    Northwestern University
    Journalism
  • University Of Michigan
    University Of Michigan
    English Language And Literature/Letters

Frequently Asked Questions about Ashley Gork

What company does Ashley Gork work for?

Ashley Gork works for Caprid Consulting

What is Ashley Gork's role at the current company?

Ashley Gork's current role is Helping Small Businesses Succeed in Government Contracting | Expert in Marketing, Branding, and Proposal Development.

What is Ashley Gork's email address?

Ashley Gork's email address is ag****@****ich.edu

What is Ashley Gork's direct phone number?

Ashley Gork's direct phone number is +124888*****

What schools did Ashley Gork attend?

Ashley Gork attended Northwestern University, University Of Michigan.

What skills is Ashley Gork known for?

Ashley Gork has skills like Leadership, Suicide Prevention, Writing, Social Media, Public Speaking, Magazines, Content Management, Web Content, Account Management, Press Releases, Data Analysis, Mental Health.

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