Forming the strategy for the digital future of John Deere digital innovation, to bring the successful 180 years old direct sales business model into the digital age.

Developed the digital transformation strategic vision to integrate nebulous decentralised websites and webservices into one single-customer-view personalised experience for clients, public, press, politicians, educators, and more.

Responsible for embedding digital across 25 agencies within the Bell Pottinger Group, focusing on key accounts, the new business process and day-to-day delivery.

Running of key digital projects and integrated accounts.