Ashley Gregory Email & Phone Number

Kirkland, Wa, Us

Kirkland, Wa, Us

Helping Nonprofits and Small Businesses achieve their goals through tailored Marketing, Communications, Social Media, Blog Content, Business Development, Fundraising, Grant Writing, Community Engagement, and Events.

Us

Developed and implemented Starfire’s communications strategy and budget including website content, social media content & engagement (leading to a 39% increase in Instagram followers), newsletters to over 56k subscribers, campus signage & banners, press releases, impact reports, long form videos, and presentations. Marketing of Starfire’s programs and events, including cross-marketing of partner events at Starfire (Seawolves Rugby games, Sounders Open Cup matches). Increased Starfire’s STEM class enrollments by 38% YoY and summer camp enrollments by 105% YoY through effective marketing efforts.Developed partnerships with local nonprofits and professional sports teams to provide resources to local community members, including supporting workforce development initiatives with the South Seattle Chamber’s Success Foundation Coalition, collaborating with the Museum of Flight and FAA in the development of new summer camps at Starfire, and providing financial aid students with free rugby training in partnership with the Seattle Seawolves.Developed and executed Starfire’s 20th Anniversary Campaign which included the production of a video showcasing the history and impact of the organization, the creation of booklets highlighting Starfire's future goals, a community celebration event featuring community resources provided by 20 nonprofits, and a formal donor/corporate sponsor appreciation event. Successfully launched new Tukwila Cup Tournament & Block Party Event with the support of the City of Tukwila’s Mayor which brought over 120 teams and over 30 local vendors to the event.Data collection and analysis of Starfire’s program participants, consumer trends, and demographics.Grant writing and management of awarded grant projects, including tracking KPI’s & SROI’s.Drove organizational change through internal communications and planning processes, including the development of mission focused onboarding materials.

Planned and implemented year-end fundraising campaign which exceeded goal by $14k.Developed strategy for social media content.Created marketing materials and communications plan for annual fundraising gala.Developed audience profiles to optimize paid advertising.Designed and wrote copy for marketing materials including: flyers for current programming, monthly e-newsletters, quarterly print newsletters and annual community inclusion calendars.Created annual reports with a focus on Impact to highlight fiscal responsibility, growth in programming, and the ongoing benefits of supporting the organization.Developed partnerships with local nonprofits to build new programs and increase engagement in the community, leading to additional funding opportunities.Managed and queried donor database to target communications to highly engaged donors.Wrote grants, managed awarded grants, and developed a newly funded digital literacy & workforce development program.Developed program budget, process, evaluation, and feedback methods.Worked with small team to plan and execute formal events.

Seattle, Washington, Us

Led the development and execution of strategic communications and messaging for InterConnection including planning editorial and brand strategy, marketing and outreach campaigns, website content and design, social media content, media relations, and visual communications.Implemented and maintained consistent tone and messaging that is in alignment with InterConnection’s standards, vision, and mission across all platforms and communications.Managed the development, distribution, and maintenance of all print and electronic collateral including, but not limited to, newsletters, brochures, annual reports, web, blog, and social media content.Created and managed annual marketing goals, budget, and plan.Worked with Digital Marketing staff to measure, track, and regularly review key performance indicators related to all sales and advertising campaigns.Managed all operational aspects of key partner programs with major stakeholders. This included outreach, communications, contract development, logistics, and events.Implemented processes to measure and track Social Return on Investment (SROI) to highlight the organization's impact.Created and distributed impact reports to highlight InterConnection’s environmental impact and to recognize corporate partners and donors.Managed all operational aspects of the Computer Grant Program(s). This included budget development, outreach, communications, inter-departmental coordination, logistics, and metrics collection.Directed marketing staff in managing competing interests and priorities of multiple stakeholders, while aligning work with organization's goals and strategy.As a member of the Senior Leadership Team, regularly updated executive team and board on marketing and communications projects and goals while adapting to the marketing needs of each department required to support their goals in InterConnection.

Seattle, Washington, Us

Development & Communications:Wrote and edited blog articles, fundraising appeals, and sales newsletters for distribution to over 3.4k subscribers (Mail Chimp & Network for Good & Constant Contact).Created website content in WordPress to optimize organic search engine results rankings for interconnection.org Responsible for content, joint press releases, and engagement on social media accounts which led to a 667% increase in followers.Designed social media images and ads to communicate sales, events, and provide educational information surrounding the Digital Divide, Electronic waste, and relevant legislative news.Workedwith management team to write grant proposals to secure additional funding. Events & Community Partnerships:Maintained Marketing/Sales/Events calendars.Planned and managed community engagement events including fundraising, volunteer, and donation drive events.Communicated relevant programs and results with corporate donors and local nonprofit organizations in an effort to build and maintain partnerships.Generated yearly environmental impact reports for corporate donors detailing the energy saved and waste prevented by refurbishing and properly recycling their e-waste.Program Management:Developed and implemented yearly road maps to reach goals for fundraising and marketing.Setup and managed donor relations software platform and contacts (Network for Good & DonorPerfect). Tracked and analyzed donation numbers and created reports to identify and recognize top donors and donation trends (Salesforce).Managed internal computer grant program and developed process to evaluate and review applications, award computers, and get feedback from recipients.Devised design & messaging guidelines for adoption across the organization.Pioneered the design and creation of organization’s first annual report detailing InterConnection's community impact.

Responsible for Bookkeeping on behalf of client businesses using QuickBooks Pro.Maintained employee and client records while upholding a strict level of confidentiality.Submitted invoices for long term care insurance billing.Prepared marketing materials for distribution at local events.

Tucson, Az, Us

Managed the development of 13 new products each with separate engineering teams for: Design, Applications, Test, Packaging, and Process development.Tracked program’s progress in Microsoft Project and Project Web App. Created program schedules, milestones, and assigned tasks to teams.Created templates for scheduling of new products to reduce the amount of time spent in meetings.Refined existing controlled documentation for quality and product development processes in order to streamline the development process for all new products.Regularly communicated with Operations, Finance, Purchasing, Quality, and Marketing departments to ensure that products had the appropriate resources allocated to advance development in support of project milestones.

Tucson, Az, Us

Created a detailed production plan through analysis of production capacity, historical and current yields, historical sales data, and sales forecasts.Developed daily reports to monitor production schedule variances against the production plan.Worked with operations manager to support meeting scheduled goals, expedite necessary work orders, and reduce delinquent shipments.Sorted through WIP to close completed or scrapped work orders, and reworked orders to return to stock as necessary.Presented weekly production plan to leadership.Coordinated between Sales, Operations, Purchasing, Inventory and Engineering teams to ensure deliverables were on time and revenue goals were achieved.Worked closely with CFO to establish safety stock quantities of raw materials that are essential to production, based on analysis of a combination of historical sales data and projected sales forecasts.Proficient in the use of Enterprise Resource Planning software and MRP (Epicor Avante).

Dublin, Ca, Us

Supervised Front-end of store: provided customer service, trained new employees, performed sales audits, communicated store’s presentation guidelines, motivated team members to complete daily goals, balanced register tills and prepared deposits for the Cash Office. Designated as Technology Trainer to learn new scheduling and benefits software and assist employees in its adoption.