Ashley Hack Email & Phone Number

Carmel, IN, US

New York, NY, US

• Promoted to manage the largest department within our store ($20+ million; a third of store revenue).
• Responsible for recruiting, training, development and nurturing of 70+ person team of managers, sellers and support staff that consistently exceeded targets across key metrics.
• Drove more than 5.0% annual revenue growth (exceeding store targets) by focusing internal resources and human capital on department’s performant business lines, leveraging vendor relationships to gain merchandising.
• Leveraged our CRM and other client acquisition initiatives (e.g. on-brand, engaging experiential events) to capture new clients and successfully cross sell/up sell existing clients.
• Managed all aspects of selling support including workload, execution, inventory and stockroom, maintaining and adhering to branding standards and supporting merchandising processes.

New York, NY, US

• Promoted to develop and execute omni-channel strategies and initiatives to accelerate growth, improve profitability and gain operating and merchandising efficiencies.
• Led development and execution of strategic initiatives which ultimately drove omni-channel annual revenue growth by 30%; initiatives included revamping staff scheduling to align with demand trends in real time.
• Analyzed daily and weekly KPI reports to identify key operating trends; used findings to iterate upon established omni processes, improve customer experience scores and mitigate deficiencies.
• Managed over all logistics and fulfillment processes including inventory receipt and distribution, merchandise flow, inventory management, returns and shrinkage, and asset protection driving supply chain efficiencies.
• Proficient in several real-time enterprise resource planning and CRM tools including, Oracle, Madala, Kronos, MyClient and proprietary operating and logistics data tracking systems.

New York, NY, US

• Promoted to drive client engagement across multiple channels including experiential events, in-store merchandising directives, promotional directives, and direct outreach campaigns.
• Developed and led the execution of merchandising strategies to boost revenue and profit vis-à-vis enticing, branded merchandise presentations and visual statements focused on fashion and style.
• Overhauled and streamlined the communication, execution and training of all visual merchandising directives, merchandising standards for each family of business and, brand partner standards to ensure the floor was.
• Planned, executed and lead floor moves, merchandise placement and merchandise presentation while ensuring compliance was always maintained to support merchandise protection standards and customer accessibility.

New York, NY, US

• Promoted to lead a 25-person sales team across multiple departments of the store culminating in responsibility over a specialized commissions-based group of sellers.
• Performed analyses using internal CRM tools to develop and execute targeted engagement strategies; these strategies consistently drove revenue and profit above-target goals.
• Developed, planned and executed weekly on-brand events and community outreach engagements including working with charitable organizations and non-profits.
• Conducted ongoing talent analyses of colleagues and established career progression plans for key players and positions to improve talent retention and mitigate turnover.

New York, NY, US

• Promoted to manage over a grow a specific product line within a department.
• Developed, planned and executed strategies to drive revenue including hosting events (in-store and cobranded external events charitable organizations), and direct client recruitment.
• Utilized MyClient CRM to build repeat business for the counter.
• Significantly boosted brand recognition and product knowledge of product line within store.

New York, NY, US

• Commissioned colleague representing the Estee Lauder brand; consistent top seller.
• Demonstrated and executed on-trend looks and styles to drive revenue growth.
• Utilized MyClient CRM to build repeat client business and improve customer satisfaction.
• Booked and executed themed events for both community outreach and dept.

New York, NY, US

• Sales colleague representing the fragrance department in Macy’s.