Product Marketing Manager
Lehi, Utah, United States
• Led teams of up to 20 members, overseeing budgets of up to $5 million and driving revenue growth of up to 20%.• Ideation with markets which involved gathering, evaluating, and defining product ideas• Consistently achieved timely turnaround on projects while maintaining a keen eye for detail, ensuring high-quality results that meet orexceed expectations• Created the product brief that entailed a story, innovation, technology, benefits, target price, launch platform, and market research• Conducted product strategic fit through market research, market collaboration, pricing strategy, and portfolio fit.• Evaluated the feasibility of a project and created a scope based on the formulation, packaging, market grouping, pricing, and ROI• Communicated strategic market presentations, upcoming changes, committee plans and marketing materials through various departments• Planned for all new launches, changes in the product line and sunsetting products different channels and personnel• Used Workfront to create, plan and prioritize tasks and responsibilities for all approved and planned projects through agile techniques• Produced and managed marketing campaigns for a variety of Asian Pacific markets• Built rapport with our regulatory, research & development, operations, packaging engineers, buyers/sourcing, and forecast analysts