Oversee paid social operations for North America, including staffing & resource allocation, partner management, trainings & industry updates, thought leadership and new business support.

- Supervise and mentor teams of direct reports as they execute paid social media programs for national eCommerce retailers, financial services, CPG brands and non-profit entities- Serve as the strategic lead on enterprise-level agency accounts - Work closely with the business development team on RFPs and new client pitches- Provide internal trainings on paid social media best practices and developments- Work closely with senior leadership to continue to nurture and grow the social media practice - Travel to client meetings, new business pitches and conferences for in person client interaction- Manage upwards of $2.5mm in monthly media spend across channels to drive direct ROI- Work directly within Facebook, Pinterest, TikTok and Snapchat Ads Managers for campaign builds and optimizations

- Supervise direct reports as they execute paid social media and display media programs for national eCommerce retailers, CPG brands and non-profit entities- Strategize on new business opportunities for the agency, deliver those pitches to prospective clients and then onboard and execute program launches- Provide internal trainings on paid social media best practices and developments to ensure that our agency can deliver the best results across all client programs - Continuously nurture client relationships by leading weekly client meetings and managing client email communication- Manage display direct buy opportunities with publishers and platforms- Travel to client meetings, new business pitches and conferences for face to face client interaction - Manage upwards of $1mm in monthly media spend across channels to drive direct ROI - Work within Facebook, Pinterest and Snapchat Ads Managers to create and optimize campaigns for performance, brand awareness and drive to retail initiatives - Analyze campaign results from a strategic level and meet with managers to discuss performance and next steps for the program at the implementation level

- In this role I moved into exclusively managing paid social media and display programs while continuing to strategize, create and analyze campaigns for clients- Manage a team of coordinators to lead the strategy, execution, and reporting of paid social media programs for national eCommerce retailers - Continuously nurture client relationships as the main point of contact between the client and our team- Spend time within Facebook Business Manager daily setting up campaigns and optimizing for ROAS driven performance- Stay up to date with industry and platform changes to ensure that our clients are at the forefront of opportunities within paid social

- Plan, execute and report on paid social media programs- Compile keyword research and improve SEO through updated meta data and on-page content- Build brand awareness and online authority through Influencer Marketing programs- Provide meaningful social media insights and strategic tactics to client accounts - Provide client reporting for community management engagements, social media monitoring, and campaign results- Write and develop editorial calendars- Manage social media presences as needed, i.e. customer service response, page monitoring, and publishing of content

- Maintain project timelines and provide status reports on all open client deliverables- Write and develop editorial calendars- Work with project teams to execute social media strategies, including but not limited to social media promotions/contests, influencer and social media analyses, and influencer engagement- Aid client relationships at the project level- Manage social media presences as needed, i.e. customer service response, page monitoring, and publishing of content

- Assist with project management of social media deliverables, including project scheduling, submitting of creative help desk tickets and monitoring progress, and developing project checklists- Compile weekly client reporting and weekly call action items- Involved with social media listening and monitoring efforts, including keyword setup, daily monitoring, and scheduled reporting- Monitor social communities when applicable - Assist with build out of influencer outreach databases

- Assist in pulling various reports, from weekly Facebook Insights reports to more extensive monthly Social Media Monitoring Reports- Work with a variety of metric and measuring tools in throughout daily tasks - Received first hand knowledge of different responsibilities that a Digital Marketing Agency encompasses

• Draft press releases and proclamations• Schedule posts on Hootsuite for the City of Columbia's Twitter and Facebook accounts• Contribute articles for the City of Columbia's monthly magazine• Contact and communicate with various associations throughout the city• Assist with organizing the First Annual South Carolina Cornbread Festival

• Responsible for posting from The Odyssey at South Carolina's Facebook and Twitter accounts daily to promote upcoming and recent issues • Respond to reader’s questions and concerns that they left on the social media presences• Submit one article per week for the publication• Assist advertisers with their own social media accounts on a client by client basis

I served as a marshal in the corporate hospitality sky boxes on the 17th green at the 2012 PGA Championship on Kiawah Island, SC, as well as served on the consumer marketing committee collecting consumer demographic information as patrons entered the grounds.