Ashley Harbin Email & Phone Number

San Diego, California, United States

• Executing a cross-channel social media strategy for community growth, lead generation, and engagement across 15,000+ total followers on Facebook, Instagram, LinkedIn, and YouTube
• Creating, editing, publishing, and optimizing daily content with original text, photos, graphics, and videos
• Tracking weekly social media analytics and identifying trends to improve short-term tactics and long-term strategy
• Implementing successful paid Facebook advertising campaigns, including writing and testing ad copy
• Coordinating online events with responsibility over promotion materials, social posts, and other related media while ensuring compliance with brand guidelines and marketing best practices

• Managing the day-to-day activities for 7+ clients
• Developing content calendars for 10+ social media accounts with catered messaging to reflect each clients’ brand strategy and voice
• Maintaining updated websites by managing content creation, optimization, and publication
• Producing high-quality content for social media, email promotions, landing pages, blog posts, press releases, case studies, and creative assets to effectively communicate with target audiences and increase online.
• Working with internal and external stakeholders to complete multi-faceted website projects that support the conversion funnel
• Executing email and content marketing strategies to increase open and click-through rates by up to 15%

San Diego, CA

• Creating engaging social media content and used Hootsuite to schedule posts
• Drafting, editing, and publishing web content for company and clients
• Assisting with website maintenance projects on WordPress, Drupal, and Squarespace
• Managing SEO for company and client websites using keyword research and web analytics
• Monitoring reputation management through customer review responses on Yelp, Trip Advisor, and Google My Business

Coronado, California

San Diego, CA

• Managing social media platforms to reach new audiences and engage existing followers
• Developing monthly email newsletters that consistently performed above industry averages
• Analyzing performance metrics for social media and email marketing campaigns

• Establishing marketing strategies and promotion tactics for products, services, and events
• Launching social media and blog to produce valuable content while developing a strong digital presence

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Business Administration, Marketing