• Executing a cross-channel social media strategy for community growth, lead generation, and engagement across 15,000+ total followers on Facebook, Instagram, LinkedIn, and YouTube• Creating, editing, publishing, and optimizing daily content with original text, photos, graphics, and videos• Tracking weekly social media analytics and identifying trends to improve short-term tactics and long-term strategy• Implementing successful paid Facebook advertising campaigns, including writing and testing ad copy• Coordinating online events with responsibility over promotion materials, social posts, and other related media while ensuring compliance with brand guidelines and marketing best practices

• Managing the day-to-day activities for 7+ clients• Developing content calendars for 10+ social media accounts with catered messaging to reflect each clients’ brand strategy and voice• Maintaining updated websites by managing content creation, optimization, and publication • Producing high-quality content for social media, email promotions, landing pages, blog posts, press releases, case studies, and creative assets to effectively communicate with target audiences and increase online presence• Working with internal and external stakeholders to complete multi-faceted website projects that support the conversion funnel• Executing email and content marketing strategies to increase open and click-through rates by up to 15%• Implementing SEO for brand websites using web analytics and keyword research to drive organic growth• Tracking, analyzing, and optimizing digital marketing campaigns on a weekly and monthly basis to ensure maximum performance • Researching customer insights, trends, and marketing best practices to build successful strategies across all channels

• Creating engaging social media content and used Hootsuite to schedule posts• Drafting, editing, and publishing web content for company and clients • Assisting with website maintenance projects on WordPress, Drupal, and Squarespace • Managing SEO for company and client websites using keyword research and web analytics• Monitoring reputation management through customer review responses on Yelp, Trip Advisor, and Google My Business

• Managing social media platforms to reach new audiences and engage existing followers • Developing monthly email newsletters that consistently performed above industry averages• Analyzing performance metrics for social media and email marketing campaigns

• Establishing marketing strategies and promotion tactics for products, services, and events• Launching social media and blog to produce valuable content while developing a strong digital presence