Hello! I'm Ashley Harrington, a driven and ambitious Senior at Loyola Marymount University pursuing my Marketing degree. With a strong passion for marketing strategy and creative advertising, I constantly seek opportunities to grow personally and professionally. As a member of LMU's M-School, a two-year program built for the next generation of creative storytellers, innovators, and strategists, I've had the opportunity to learn about the world of advertising from industry professionals and through real-world projects. My experience working for Mane Entertainment has equipped me with the skills to lead comprehensive marketing campaigns for live events and collaborate with a diverse team to ensure successful outcomes. I chose LMU for its strong sense of community, and I enjoy honing my leadership and teamwork skills through the student organizations I am involved in. I am eager to expand my strategy and brand management skill sets. I am excited to connect with like-minded individuals, industry professionals, and potential mentors to explore new opportunities!
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Account Management InternRpaLos Angeles, Ca, Us -
Communications InternHumansize Communications Jul 2024 - PresentRockland County, New York, United StatesSupport the account management and strategy development for digital campaigns within the non-profit sector, working with clients such as the US Water Alliance, Camp Harbor View, Rehabilitation Through the Arts, and Venture Together.Initially brought on as a summer intern, offered to extend through the rest of the year based on demonstrated performance and contributions to key campaigns. -
Lar X Lmu MenteeLos Angeles Rams Sep 2024 - PresentLos Angeles, California, United StatesSelected for the LAR x LMU Mentorship Program, where I can expand my account management skills by learning directly from an experienced LA Rams Account Manager for partnerships. Through this mentorship, I’m gaining valuable insights into client relationship management, on-site activations, and managing campaigns involving various departments. I also had the unique opportunity to shadow my mentor on game day at SoFi Stadium, assisting with promotional efforts for the Little Caesars partnership, further strengthening my experience in large-scale project execution and high-impact client engagement. -
Signature Events ManagerMane Entertainment Apr 2024 - PresentLos Angeles, California, United StatesAs Signature Events Manager, I plan and host campus events featuring high-profile guests and outside vendors, enhancing community engagement at Loyola Marymount University. I manage communications with Gotham Artists talent agents, coordinate contracts, facilitate artists' day-of-show experiences, and curate/moderate live Q&A sessions with talent.Celebrity Events: Kenny Rodriguez (231,000 accounts reached, 164 attendees), Maksim Chmerkovskiy (50,000 accounts reached, 50 attendees).Vendor Events: Game Show Night (1,700 accounts reached, 66 attendees), Puppy Yoga (3,200 accounts reached, 170 attendees). -
Marketing InternKidsknowbest Mar 2024 - Apr 2024London, England, United KingdomWorking internationally in London, England, I collaborated with the influencer and strategy teams at KidsKnowBest to support influencer sourcing, conduct research, draft briefs, and discover critical insights for renowned companies like Spin Master and Zuru Toys. I leveraged Tagger to identify influencers who aligned with our target audience and company values, ensuring high engagement. I contributed to research reports comparing US and UK kids' opinions on various topics including tech, music, brands, and spending. I developed social media strategies and created presentations for the Wizarding World, Pokémon, and Disney Princesses campaigns. Additionally, I brainstormed, filmed, and produced TikToks for the agency's official page, highlighting our work environment and trending topics. -
Marketing ManagerMane Entertainment Apr 2023 - Dec 2023As Marketing Manager, I led a team of 15 talented individuals, comprising graphic designers, photographers, videographers, and social media hands. This involved strategizing and brainstorming with designers to create unique advertisements, reviewing photos and recap videos, and creating a structured weekly posting schedule to maintain a consistent and engaging social media presence. I also fostered seamless collaboration with other department managers to ensure that marketing for their respective events incorporated all essential details and effectively attracted high attendance. In addition to my managerial duties, I played a pivotal role in the recruitment and training process, ensuring that new hires seamlessly integrate into the team. Furthermore, I achieved notable results on Instagram within just ninety days, with a 135% increase in profile activity, a 173% surge in content interactions, and a 12% growth in followers. I developed and executed a comprehensive brand guide to ensure consistency, defining brand identity, messaging, and visual standards across all marketing channels. Moreover, I had the privilege of representing our institution as a delegate at the National Jesuit Student Leadership Conference, refining my leadership skills in alignment with Jesuit principles. -
Assistant Marketing ManagerMane Entertainment May 2022 - Apr 2023I worked directly with the Marketing Manager to co-manage a 10 person marketing team consisting of graphic designers, photographers, and videographers and guide all advertising and promotional strategies for 30 student talent, outside vendor, and celebrity events throughout the school year.I increased event attendance and audience engagement by designing and implementing a new loyalty program, and recruited 40 first-year students to interview for job positions while representing Mane Entertainment at the student involvement fair. -
Programming TeamMane Entertainment Sep 2021 - May 2022As a member of the Programming Team at Mane Entertainment, a student-run company at Loyola Marymount University, my responsibilities included preparing venues for student talent and outside guest speakers, as well as serving as the main point of contact for audience members' concerns. I worked closely with event managers from various departments to promote events and increase attendance. Additionally, I operated the Mane Entertainment Wellness Wednesday table on a weekly basis, distributed promotional materials such as posters and flyers, and collaborated with the Marketing Team to develop strategies for event promotion. One of my key achievements was supervising the "Brainstorm with Mane" event, where I collected over 400 suggestions from LMU students for future Mane Entertainment events and content across different categories. -
Ice Cream ServerKing Kone Sep 2018 - Aug 2023Pearl River, New York, United StatesI was responsible for greeting and assisting customers, preparing and serving menu items, handling cash and card transactions, and maintaining a clean and inviting shop environment. Since joining the company my sophomore year of high school I was recognized for outstanding service and received positive customer feedback. As a college student returning during the summers, I proactively contributed to new employee training and operational efficiency to ensure customer satisfaction. Managed the company's social media presence from September 2020 - July 2021, successfully expanding our customer audience and effectively communicating updates regarding inventory, store hours, and notable events.
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Instagram Director - Her Campus At LmuHer Campus Media Apr 2022 - May 2023Managed the official Instagram account for Her Campus at Loyola Marymount University. Gathered photos and content from members, edited photos using Adobe Lightroom, curated captions, and created graphics using Canva. Advertised new articles through Instagram stories and engaged with followers and members via direct messaging. Corresponded with brands for collaboration opportunities. Assisted in leading bi-weekly social media team meetings and ensured timely submission of expected content from all team members.
Ashley Harrington Education Details
Frequently Asked Questions about Ashley Harrington
What company does Ashley Harrington work for?
Ashley Harrington works for Rpa
What is Ashley Harrington's role at the current company?
Ashley Harrington's current role is Account Management Intern.
What schools did Ashley Harrington attend?
Ashley Harrington attended M-School, Lmu College Of Business Administration, Loyola Marymount University, Fie: Foundation For International Education, Loyola Marymount University, College Of Business Administration, Pearl River High School.
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