Led high-performance teams spanning brand marketing, product marketing, wholesale and retail marketing, brand creative, social & content, marketing operations, ecommerce strategy, retention and site merchandising. Oversaw wholesale marketing partnerships for key accounts.Designed, led and built the first ever Beyond Yoga store from concept to execution. Rolled out 6 stores in 18 months. Successfully led business and teams through major digital transformation, resulting in 215% revenue growth over 3 years, as well as significant increases in brand awareness, new customer acquisition, traffic, and conversion.Led strategic, impactful brand partnerships and collaborations that equated to year-over-year brand equity growth, customer engagement, pr and loyalty. Hired, led and managed a social media team that significantly grew social presence and social commerce through viral campaigns, influencer marketing, live shopping and brand-aligned partnerships.Responsible for a comprehensive spectrum of marketing functions including brand strategy, marketing strategy and annual/seasonal planning, commercial planning, advertising, PR, media, email, social media, digital marketing, sponsorships and partnerships, community marketing and events, retail marketing, influencer marketing, creative concepting and design, photography, production, content and editorial, retail brand experience, and marketing operations.

Recruited by Founder & CEO to aggressively build and lead marketing & ecommerce teams with the specific challenge of driving brand awareness and scaling ecommerce to accelerate brand growth at a pivotal time in the company’s history. As a critical leader of the senior leadership team, paved the way for Beyond Yoga to become acquired by Levi Strauss & Co in a $400M acquisition in 2021.

Responsible for developing integrated commercial marketing strategy for omni-channel initiatives both online and offline. Oversee digital marketing strategy to drive conversion on site. Lead team in launch plan execution for new and existing products to drive brand awareness and revenue while growing our social community. Built from the ground up Amazon digital advertising, brand store, SEO and A+ content to improve customer experience and increase brand growth.

-Managed production for global creative assets-Established brand messaging/copy ergobaby.com & all retailer websites including Amazon.com, Toysrus.com, Target.com, BuyBuyBaby.com & Nordstrom.com-Led Creative Services work flow-Oversaw creative services annual budget

-Brand Building-Creative Strategy-Brand Positioning-Digital Advertising-Integrated Marketing Campaign-Creative Producer-Management-Social/PR/Event-International Marketing-Budgeting

International Advertising, Marketing, Media Buys, Corporate Branding

Responsible for developing yearly marketing plans, advertising and public relations.Developed marketing and advertising strategies for wholesale accounts.Produced quarterly photoshoots for advertising campaigns.Partnered with television, celebrity and charity events for exposure of the brand.

International Brand Strategy, Web Development, Advertising and PR

Merchandised women's apparelEvaluated sales based on merchandising for $10M store