I am trained as both a content writer and copywriter. I have a Journalism degree from Emerson College, have written for Teen Vogue and Elite Daily, and I have written for my own blogs over the years. I have also taken courses in copywriting and brand development from Adrienne Richardson as well as Traffic and Funnels, and I have done a lot of learning through HubSpot and WordStream. I would love to work with you on your next content or copywriting project to help you increase engagement and growth in your brand or business!https://ashleyhatfieldwrites.journoportfolio.com

In addition to my Journalism degree, I have five health and wellness certifications and am passionate about inspiring others to become the best versions of themselves. I have earned certifications as a Life Coach, Integrative Nutrition Health Coach, Nutrition Specialist, Personal Trainer, and Yoga Sculpt Teacher. After spending some years working one-on-one with clients, I have chosen to focus on sharing my message primarily through my writing, speaking, and social media content. While I am an advocate for anything under the umbrella of health and wellness, I am most passionate about mental health and motherhood. It is my goal to help women feel their best and live life authentically.

I recorded and distributed custom local weather forecasts to radio stations across the United States.

As Promotions Director:Oversaw campaign development and promotion to engage new listeners and increase social media interaction. Designed contests specific to niche audiences as well as to the masses. Created proposals to engage new and existing on-air advertisement customers. Produced on-air copy to execute target audience campaign strategy. Coordinated events for live customer and audience interaction. Managed all public relations with listeners and advertisers. Created Facebook and Instagram posts. Created blog posts, contest pages, and managed the events and music calendars on the website.As On-Air Host:Hosted the Midday Show on Merf Radio 95.7-FM and Saturday Morning Show on B 94.5-FM. Researched and delivered local and national information to a mass audience. Prepped daily content targeted at niche listener base. Conducted on-air contests and interacted with listeners via live phone calls and social media. Performed voiceover work and edited commercials for a varied client base across the company.

Produced articles for Teen Vogue’s Health and Wellness online vertical. Pitched article ideas to the editor. Researched topics and leading authorities on them. Contacted health professionals and conducted interviews with them. Relayed medical information to young people in a way that was easy for them to understand and implement. Maintained relationships with interview subjects to use their expertise in future projects.Here is a link to some of my work: http://www.teenvogue.com/contributor/ashley-benoit

Promoted the station at live events. Interacted with existing listeners and attracted new listeners as an ambassador for the station. Coordinated with business proprietors at event locations. Coordinated with other promotional companies on-site to optimize promotional value for both companies. Set up and broke down events.

Conducted location shoots and subject interviews. Produced and edited news videos for the website. Edited virtual tours of homes for the “Home Showcase” segment using Final Cut Pro.

Wrote and reported weather, political, and international news stories. Anchored half hour newscasts.

Assisted the news directors in producing the weekly newscast. Supervised the producers of each news department and their staff. RTDNA member.

100.7 FM WZLX. Wrote blog posts and edited podcasts for the website using Pro Tools. Posted to the Twitter account on behalf of the show. Produced, wrote and voiced satirical songs and advertisements that were aired during the show.

Produced, wrote and anchored live news updates, including weather and traffic reports. Managed broadcast writers and web writers during my shifts.

Wrote six weekly stories for the WERS News website.

Anchored hour-long radio newscasts. Operated the control board.

Wrote broadcast stories for the radio newscasts.

Produced and hosted “The Playground,” WERS’ children’s music show, and the Daytime Programming. Took requests from callers, managed show programming, wrote and delivered breaks.