Ashley Hess Email & Phone Number

Garden City, Ny, Us

North Carolina natural light photographer based out of Fuquay-Varina, NC.https://ashleyhessphoto.com/Specializing in:- Families; including maternity, newborn, and milestone sessions- Personal & Business Branding- Portraits- Headshots- Graduates & Seniors

Raleigh, North Carolina, Us

. Accountable for managing and optimizing paid media initiatives, overseeing monthly ad spend of $2M+ across D2C and B2B channels. . Collaborate in new client acquisition efforts and lead project kick-offs for seamless onboarding. . Direct a team of 8+ Senior Managers, Managers, Strategists, and Analysts, fostering their growth and mentorship to drive high-functioning teams. . Proven track record in building and scaling effective and efficient teams to support client workloads. Establishing availability tracking, and client support tiers allowing for optimal service delivery. . Ensure client performance, satisfaction, and retention as the primary owner of the paid media vertical. . Established Go Fish Digital’s programmatic offering, seamlessly integrating programmatic advertising into our service portfolio. . Provide strategic oversight for digital marketing initiatives on various platforms, including Google Ads, Microsoft Ads, LinkedIn, Facebook, Instagram, Pinterest, Amazon, and Programmatic. . Drive the success of B2B and D2C projects for clients spanning diverse industries by implementing effective strategies, leveraging industry insights, and tailoring marketing initiatives to meet specific objectives and target audiences. . Develop and ensure timely delivery of monthly, quarterly, and yearly reporting. . Establish vertical success through thought leadership initiatives, such as blog posts, company-wide speaking engagements, and participation in industry events. . Proactively foster vertical growth by carefully overseeing and managing pricing, budgets, expenses, and financial resources. . Develop and execute company-wide paid media strategies by staying abreast of industry trends, emerging opportunities, and translating them into actionable plans for the team. . Responsible for team member development, leadership training, candidate screening, new hire onboarding, & termination.

Morrisville, Nc, Us

. Led a team of Campaign Managers responsible for developing and implementing paid media strategies for high-value clients generating monthly net revenue exceeding $1M. . Oversaw a team of Operational Specialists, ensuring successful brand outcomes from product launch to termination. . Drove continuous improvement initiatives, including the development and maintenance of internal processes and tools. . Developed and maintained scorecards for key accounts and verticals, delivering regular performance updates, trend analysis, and benchmarking reports. . Collaborated with Product Development teams to enhance internal and external interfaces, promoting scalability and improving user experience. . Facilitated team member and team leader development through training and mentoring programs. . Conducted in-depth analysis of KPIs and user behavior, providing valuable insights for marketing campaigns and contributing to increased client retention. . Monitored key metrics such as leads, cost-per-lead, conversion rate, CTR, impression share, and cost-per-conversion to consistently surpass business objectives. . Conducted monthly review sessions and quarterly performance reviews for team members, delivering constructive feedback to support career development. . Conducted thorough candidate screening to ensure the selection of top talent. . Proactively offered strategic recommendations aligned with client's business objectives and goals. . Conducted benchmarking analysis to compare market trends with client metrics within the Automotive, Marine, Healthcare, and Home Goods market segments. . Ensured consistent overachievement of department and company OKRs and KPIs on a monthly, quarterly, and yearly basis.

Morrisville, Nc, Us

Morrisville, Nc, Us

• Provide leadership to a team of Digital Marketing Specialist & Graphic Design Specialist.• Work closely with internal team members to help develop internal operational processes and Best Practices related to Ad creative and Account performance.• Create processes and lead all new hire training for ad creative team.• Coordinate and execute promotional campaigns for manufacturers and local dealers.• Work with subject matter experts, in-house and remotely, to create relevant content and ad campaigns for small/medium businesses and manufacturers.• Manage, participate in, deploy, and evaluate all, small, medium to large scale operational projects related to ad creation.• Proactively provide strategic recommendations applicable to client’s business models, expectations, and goals.• Troubleshoot digital advertising campaign issues.• Develop a deep expertise on Google AdWords and Bing adCenter platforms.

Morrisville, Nc, Us

• Lead visual design development throughout the entire product lifecycle, from initial assessments through final design deliverables.• Design banner ads for major search networks including Google, Bing and Yahoo and mobile ad networks.• Create deliverables such as process documentation, templates, banner layouts, color palettes, typography, user interface elements, and prototypes.• Interpret conceptual ideas into appealing visual presentations and design solutions• Contribute to overall corporate marketing needs as well as client campaigns.• Help develop and maintain internal operational processes for design

• Manage content of 140 NCAA Photo Stores, The NFL Photo Store, The NBA Photo Store, and The MLS Photo Store.• Assist with development of website design, banner ads, print ads, and e-mail designs.• Photographer for FanCam Technology.• Fulfill photo request and maintain quality photos in each photo store.• Traveled to Rose Bowl and BCS National Championship to take photos.