Ashley Hii Email & Phone Number

California, United States

San Mateo, California

• Sole product designer in a fast-paced startup leading end-to-end user experiences for consumer & enterprise platforms to support 4 product managers & 20+ engineers.
• Designing consumer-facing features for the mobile app & Smart Home Control platform (with a focus on mobile experiences) to help users set up, control, & manage smart home devices in an all-in-one system for 45K+ homes.
• Building enterprise experiences on web and mobile to help building managers seamlessly transition residents into smart apartments for upcoming deployments.
• Collaborating cross-functionally with PMs and engineers to build feasible solutions that meet business needs, user needs, and technical constraints.
• Maintaining 3 design systems consisting of 1K components and expanding component libraries for all platforms to support new UX/UI, streamline design processes, and establish design standards.
• Developed processes to track/prioritize design projects across all teams and ensure smooth design-developer handoff.

San Mateo, California

• Led overhaul of various settings experiences to establish design standards and improve feature parity between control panel and mobile app. Introduced sets of new components to the design library.
• Collaborated with PM and engineering to improve onboarding experience for mobile app users and surface relevant features.
• Designed and shipped features to launch & support new/existing third-party integrations, such as Resideo and Hunter Douglas, for the control panel and mobile app.
• Conducted user interviews with PM to discover user frustrations and identified areas of improvement in the core experience.

San Mateo, California

• Designed a new experience for users to set up smart lights from the mobile app, in collaboration with the product manager and engineers.
• Led initiative to simplify the settings experience on the mobile app, resulting in new components added to the design library.
• Created high-fidelity prototypes to demo new and planned features for external stakeholders in preparation for the Resideo partnership.

Collaborated with Greenpeace in a partnership with the Everett Program at UCSC to design a web feature for National/Regional Offices and campaign managers to educate users on campaign initiatives and improve user engagement for environmental campaigns.

Santa Cruz, California

Built UI components using HTML/CSS for Relate, a website used to host/play virtual icebreakers to spark conversation and collect feedback on community issues.

Santa Cruz, California, United States

Drafted academic paper and conducted a pilot study to study the influence of small group activities on societal collaboration.

Santa Cruz, California

• Worked under the guidance of Professor Lee to design the user interface as one of the founding designers for Relate, a platform for small groups to host/play icebreaker activities intended to foster collaboration and.
• Defined visual identity and led UX/UI design for the homepage, core UX patterns, and gameplay of 3 games.
• Created interactive prototypes and conducted usability tests to improve the usability of the design with appropriate iterations.

Menlo Park, California

• Worked as a Design Intern for ArtQ, a startup under Open Water VC.
• Designed a social commerce platform to share, sell, auction and purchase artwork directly from artists.
• Improved usability of the existing social platform and built the e-commerce system from 0-1 by designing the artwork details, checkout, and order history pages.
• Presented design solutions through high-fidelity prototypes to the co-founders, product manager and engineers to collect design feedback and evaluate feasibility
• Conducted 3 usability tests to evaluate the quality and efficiency of the design and made appropriate iterations.
• Redesigned the user interface on web and built the user interface on mobile from 0-1, resulting in 2 interactive high-fidelity prototypes.

• Designed a mobile app from 0-1 to encourage financial preparedness and safely transfer financial information remotely, as a sole designer to a team of 3 engineers.
• Selected as the 167 students from a 650+ applicant pool to participate in an online 6-week long hackathon.
• Awarded "Best Future Vision" at the end of the program and was given an honorable mention in a TEDx talk.

Cognitive Science B.S., Emphasis In Human-Computer Interaction/Artificial Intelligence, Cognitive Science, 3.85/4

Activities and Societies: Chinese Student Association, Everett ProgramRecipient of Cum Laude, College Ten Academic Distinction, and Dean's.

Exchange Student