Ashley Hoffmann

Ashley Hoffmann Email and Phone Number

Business Leader I Strategy I Business Planning I Business Development & Growth I Strategic Marketing I Customer I Product I Brand I Projects @ Hume Bank
australia
Ashley Hoffmann's Location
Albury, New South Wales, Australia, Australia
Ashley Hoffmann's Contact Details

Ashley Hoffmann work email

Ashley Hoffmann personal email

n/a
About Ashley Hoffmann

I am an experienced business leader with a strong professional background in business development, strategic and business planning, and the leadership of projects and initiatives to drive commercial growth, industry engagement and operational efficiency. I excel at building, maintaining and growing relationships and partnerships with clients and stakeholders, and have proven success in C-level and senior leadership team engagement and support. As a people leader, I take great pride in my strong results in the recruitment and development of geographically dispersed, cross-functional teams, as well as my ability to maintain a high level of team engagement, motivation and cohesion also during times of organisational change and transformation. My areas of expertise include:o Business Development & Strategyo Industry Partnerships o Project & Program Managemento Stakeholder Engagement o Business Planning & Strategyo Change Management & Business Transformationo Continuous Improvement & Innovationo Commercial Terms & Agreementso Policy Development & Implementationo Team Leadership (Hybrid & Remote Locations)o Staff Recruitment, Onboarding and Developmento P&L Management, Budgets & Reportingo Resource Planning & Workflow Managemento Risk and Compliance Management

Ashley Hoffmann's Current Company Details
Hume Bank

Hume Bank

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Business Leader I Strategy I Business Planning I Business Development & Growth I Strategic Marketing I Customer I Product I Brand I Projects
australia
Website:
humebank.com.au
Employees:
80
Ashley Hoffmann Work Experience Details
  • Hume Bank
    Head Of Product
    Hume Bank Sep 2024 - Present
    Albury, New South Wales, Australia
  • Run Strong Online Coaching
    Running Coach
    Run Strong Online Coaching Jan 2019 - Present
  • Jbs Australia Pty Limited
    National Business Manager
    Jbs Australia Pty Limited Mar 2022 - Jul 2024
    Albury, New South Wales, Australia
    > Head of Sales and Marketing for the wholesale channel responsible for the management and growth a significant client portfolio. > Leadership of the restructure of a major wholesale and distribution business. > Leadership of contract, commercial agreement and trading term negotiations.> Leadership and development of a team of 20 staff across brand management, marketing, national and international account management, and sales & operations (Melbourne based). > Lead a frontline call centre team; management of a team restructure.> Development and implementation of brand management and marketing strategies for wholesale brands.
  • Rivalea Australia
    Manager, Sales & Marketing - Southern Operations
    Rivalea Australia Jan 2020 - Feb 2022
    Albury, New South Wales, Australia
    > Management of the sales and operations portfolio.> Leadership and development of a team of 4 direct reports and 10 indirect reports.> Spearheading the management of national Coles business, with responsibility for branded, commodity, processing and services. Coles Meat Supplier of the Year – 2021. > Development and implementation of consumer brand management and marketing initiatives.> Management of national warehousing, logistics, and sales of by-products in VIC.> Leadership and development of a team of 33 reports, including a business development team across VIC, NSW, QLD and SA.
  • Rivalea Australia
    National Business Manager - Coles & Consumer Brands
    Rivalea Australia Sep 2016 - Dec 2019
    Albury, Australia
    > Management and development of the sales and brand portfolio.> Successful negotiation of several long term supply agreements. > Driving of national Coles business growth by developing and implementing effective sales, brand management and marketing strategies for consumer brands. Coles Convenience Supplier of the Year – 2019 & Coles Community Champion of the Year – 2019 > Leadership and development of a team of 5 direct reports and 33 indirect reports.> High level of competence in data analytics, and the preparation of comprehensive reports to track performance and drive decision-making.
  • Rivalea Australia
    Senior Brand Manager - Consumer Brands
    Rivalea Australia Jan 2016 - Dec 2016
    Albury, New South Wales, Australia
    > Development of the company's first consumer brand, Riverview Farms, involving the design of brand architecture, product design, product development and sensory testing projects.>Management of an extensive industry, market and consumer research project.> Recipient of ‘Best in Class Gold Medal’, Australian Food Awards.> Recipient of ‘Convenience Product of the Year’, Australian Food Awards.> Successful launches of product ranges into Coles, IGA and export supermarkets in Hong Kong and Singapore.> Successful launches of products into multiple new categories across several retailers.> Production of mass marketing initiatives, including three TVCs. > Full ownership of business development as well as market and consumer opportunity identification.>Development and activation of an Integrated Marketing Communications Plan.
  • Rivalea Australia
    National Account Manager - Woolworths
    Rivalea Australia Oct 2013 - Dec 2015
    Albury
    > Management and growth of the company’s largest national account.> Relationship management and engagement with with key internal and Woolworths stakeholder.> Negotiation of contracts and agreements, and oversight of the delivery on supply and processing commitments. > Leadership of category management and marketing efforts to increase market share and drive revenue.> Development and execution of strategic plans, including promotional activities and new product launches.
  • George Weston Foods
    National Account Executive
    George Weston Foods Nov 2012 - Oct 2013
    Port Melbourne
  • Rivalea Australia
    Business Development Manager - Brands
    Rivalea Australia Oct 2010 - Nov 2012
    Melbourne, Australia

Ashley Hoffmann Skills

Marketing Strategy Fmcg Market Analysis Advertising Brand Management Marketing Communications Business Development New Business Development Marketing Sage Crm Persuasive Presentations Forecasting Microsoft Excel Shopper Marketing Grocery Promotional Analysis Pdr Territory Mapping Claims Management Dedication To Continuous Improvement Spss Development Of Promotional Materials Sap Fast Moving Consumer Goods Trade Spend Management Key Account Management Management Product Development Sales Account Management Negotiation

Ashley Hoffmann Education Details

Frequently Asked Questions about Ashley Hoffmann

What company does Ashley Hoffmann work for?

Ashley Hoffmann works for Hume Bank

What is Ashley Hoffmann's role at the current company?

Ashley Hoffmann's current role is Business Leader I Strategy I Business Planning I Business Development & Growth I Strategic Marketing I Customer I Product I Brand I Projects.

What is Ashley Hoffmann's email address?

Ashley Hoffmann's email address is ah****@****.com.au

What schools did Ashley Hoffmann attend?

Ashley Hoffmann attended Charles Sturt University, La Trobe University.

What are some of Ashley Hoffmann's interests?

Ashley Hoffmann has interest in Marketing Communications, Geelong Football Club, Marketing Strategy, Brand Management, Eeo, Running, Squash, Swimming, Golf.

What skills is Ashley Hoffmann known for?

Ashley Hoffmann has skills like Marketing Strategy, Fmcg, Market Analysis, Advertising, Brand Management, Marketing Communications, Business Development, New Business Development, Marketing, Sage Crm, Persuasive Presentations, Forecasting.

Who are Ashley Hoffmann's colleagues?

Ashley Hoffmann's colleagues are Lauren Tanner, Deb Rossington, Alyssa Boyd, Suvam Ganguli, Shae Elligate, Ram R., Daniel Lowden.

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