Ashley Houck Email & Phone Number

Anoka, MN, US

Bentonville, Arkansas, US

- Develop and drive market informed, customer centric assortment from ideation through launch for stores and online- Craft, execute and drive the private brand product vision and strategy for multiple categories within home management supporting $2B - Influentially lead and develop strategic business relationships with numerous cross-functional partners.

New Hope, Minnesota, US

- Lead the business development proposal, go-to-market strategy, P&L management, and new product development roadmap for a new strategic company initiative- Crafted the budget and managed the P&L across newly established educational furniture vertical market

New Hope, Minnesota, US

- Direct and facilitate team efforts at the category, product, and collection level that meet team objectives - Create, lead and implement a strategic product roadmap through the development and sourcing of product solutions that meet the detailed understanding of insights and related applications - Rationalize and identify future opportunities for top.

New Hope, Minnesota, US

- Manage, develop and lead the product lifecycle activities including marketing and advertising materials for new and existing skus with revenues exceeding $16M - Act as point of contact for all international supplier communication -- negotiating costs and materials, establishing packaging requirements, conducting quality control testing and ensuring.

New Hope, Minnesota, US

Minneapolis, MN, US

- Managed the item set-up and product maintenance for over 10,000 SKU’s - Increased item presales from 10% to 40% of demanded sales year to date by identifying performance gaps- Utilized cross-functional teams promotional tracking systems to identify $100,000+ of unclaimed vendor marketing income and exceed vendor income forecast by 10%

Fargo, North Dakota, US

- Managed the merchandise buys, assortment planning and monitored store stock levels for assigned categories while maximizing sales across 200 locations and ensuring margins, turns and profitability are within plan- Worked in conjunction with the Buyer to communicate target costs and negotiate pricing with overseas offices - Partnered with the Buyer in the.

Fargo, North Dakota, US

- Established business relationships with international vendors, factories, and agents through verbal and written communication while determining their strengths and weaknesses in order to promote the vendors performance- Aided Buyers in creatively designing and planning merchandise assortments to drive profitable sales - Assisted accounts payable.