Ashley Hsu Email & Phone Number

Taiwan

Taiwan

Taipei, Taipei City, Taiwan

As the part of the E-commerce team (D2C Marketing) for the LUXE brand, Giorgio Armani, my key responsibilities include:- Developed and executed targeted paid media campaigns that aligned with brand objectives, resulting in a 35% year-over-year increase in sales and maximizing return on investment (ROI).- Enhanced the e-commerce website's customer experience by optimizing navigation and streamlining the shopping process, resulting in improved user engagement and satisfaction. - Analyzed customer data to refine marketing strategies, leading to improved conversion rates and enhanced campaign effectiveness.

Taipei City, Taiwan

• Proposed user-generated content (UGC) campaigns and assisted in launching them in collaboration with agencies across the APJ region. This resulted in an average 15% increase in social media impressions for remarketing purposes and boosted efforts for product launch preheating.• Managed Taiwanese social media platform with a substantial fanbase of 90,000. Oversaw content creation and campaign planning, resulting in a 50% increase in organic engagement rate in Quarter 4 of 2022.• Collaborated with cross-functional teams comprising 10+ members, including channel marketing, product category and creative teams to manage product promotions and ensure alignment across APJ region.

Taiwan

• Analyzed in-depth research on consumer behaviors in the U.S. market, leveraging insights to develop targeted marketing strategies and achieve product-market fit.• Composed engaging and SEO-optimized app articles to drive organic traffic and boost visibility, resulting in a 10% increase in first-time downloads in the U.S. market.• Cooperated with influencers across social media platforms, including Instagram and TikTok to expand brand's reach by 100,000 connect with the English-speaking target audience.

Tainan, Taiwan

• Facilitated effective communication between the product team and users by reporting optimization suggestions to the product team.• Increased user satisfaction by 1% through personalized promotion of suitable subscription plans based on individual user needs. • Enhanced the efficiency of customer support processes for a global user base regarding subscription and technical issues with Zendesk platform.

Taiwan

• Conducted quantitative and qualitative market research, and the insights were published in international marketing magazine of the Taiwan Floriculture Exports Association (TFEA).• Managed international trade fair projects with a contribution to 5% reduction of total budget compared to previous year.• Facilitated meetings for international buyers at trade fair in Essen, Germany and connected 50+ companies. This effort contributed to a 30% increase in post-contact engagements generated from trade fair.

Taipei, Taiwan (Remote)

• Constructed articles regarding art tourism in Venice, Italy, applied with SEO and readers' feedback, which increased 10% of response rate on social media. • Scheduled posts and optimized social media engagement with customized post hashtags. which led to a 15% of organic click-through increase on the Facebook fan page.• Improved user experience and user journey based on interviews and outputted service innovation reports for Venice art tourism.

Master Of Arts - Ma, Institute Of Creative Industries Design

Majored in Brand and Marketing Planning

Master’S Exchange Program, College Of Business: Marketing

Bachelor'S Exchange Program, College Of Business: Marketing

Majored in Marketing from International Exchange Student Program

Bachelor Of Science - Bs, International Bachelor Program Of Agribusiness, 4.0

Majored in Agribusiness Marketing & Management