Ashley Johnson Email & Phone Number

New York, United States

Greater New York City Area

• Craft integrated media strategies for major campaigns and product launches for Unilever personal grooming brands (including Nexxus, Simple Skincare, and Degree deodorant), brainstorm and pitch compelling ideas for media and influencer pitch efforts• Monitor media outlets for coverage of client news and competitor developments, understand industry issues that directly and indirectly affect the client•Compose integrated media plans and contribute to plan development processes, develop proposals, releases, customer profiles, newsroom blogs, bylined articles, supporting social content and other press materials• Creatively and proactively develop media program, take responsibility to execute media relations strategies, manage and build relationships with media• Mine current news cycle for ad hoc media opportunities, lead story mining sessions with senior clients• Mentor junior staff• Communicate with clients on daily basis, provide strategic client counsel, serve as a key participant in client meetings and presentations• Conduct and manage the flow of research and work materials necessary to analyze client issues• Manage client and team resources and deliverables around major campaigns and product launches

New York

• Develop and implement new public relations strategies for multiple clients, including: P&G Beauty Brands (Olay, Pantene, Wella Professional) COTY Inc., and Celebrity Cruises • Develop and implement strategic communications campaigns on behalf of Procter & Gamble Salon Professional Brands (Sebastian Professional, Wella Professional, etc.) • Compile plans for program initiatives and lead execution of the different facets of each program• Oversee brand / celebrity ambassadors and liaise with agents on projects • Draft and oversee year-long plans, budgets, scope of work, client fees/out of pocket cost, staffing charts, etc. across all brands and initiatives• Lead major events / activations including NYFW, Red Carpet sponsorship and product launches• Manage ongoing media relations efforts, including development of press materials including press releases, fact sheets, scripts, bios, FAQs, etc.• Engage influencers and third-party partners in content creation and credentialing programs• Collaborate with cross-discipline marketing partners to deliver on holistic program execution

New York

• Develop and implement new public relations strategies for multiple clients, including: P&G Beauty Brands (Olay, Pantene, Wella Professional) COTY Inc., and Celebrity Cruises • Develop and implement strategic communications campaigns on behalf of Procter & Gamble Salon Professional Brands (Sebastian Professional, Wella Professional, etc.) • Compile plans for program initiatives and lead execution of the different facets of each program• Oversee brand / celebrity ambassadors and liaise with agents on projects • Draft and oversee year-long plans, budgets, scope of work, client fees/out of pocket cost, staffing charts, etc. across all brands and initiatives• Lead major events / activations including NYFW, Red Carpet sponsorship and product launches• Manage ongoing media relations efforts, including development of press materials including press releases, fact sheets, scripts, bios, FAQs, etc.• Engage influencers and third-party partners in content creation and credentialing programs• Collaborate with cross-discipline marketing partners to deliver on holistic program execution

Greater New York City Area

New York, New York

Account Executive September 2013 –October 2014 • Develop and implement new public relations strategies for multiple clients, including: DreamWorks Animation, The Estee Lauder Companies’ Breast Cancer Awareness Campaign, Taste of the NFL, and Allscope Media• Draft, pitch, and secure media placements in numerous national and regional outlets; examples include: InStyle Magazine, The New York Post, USA Today, People, Daily News, Thrillist, and Women’s Health • Coordinate interviews with producers and reporters for TV, radio, and print for outlets such as: Newsweek, WCBS 880, and HuffingtonPost • Manage daily client communications, facilitate requests, and lead account status calls• Maintain and update large databases of contact and media lists• Monitor the media in newspapers, magazines, journals, broadcasts, newswires and blogs for opportunities for client coverage• In charge of event management for clients’ press conferences and promotional events • Research and present business proposals to potential new clients

New York, Ny

Proof-read and distribute press releases and media advisories for high-profile clients, some of which include: Times Square Alliance, AT&T, Tishman Speyer, and Mount Sinai Medical CenterMaintain ongoing contact with large media outlets, including The Associated Press, The New York Times, and The Wall Street Journal, as well as the major TV networks and their local affiliatesFulfill media requests for experts from local and national outlets Coordinate interviews with producers and reporters for TV, radio, and printBrainstorm with group heads on strategic pitching and outreachProvide support to Account Executives for major news eventsTrack client press coverage; compile daily, weekly, and monthly client status reports for President and clientsMaintain and update large databases of contact and media listsCheck-in media, escort talent and coordinate media at many high-profile events, including TIME 100 Most Influential People, and Tribeca Film Festival

New York, Ny

Work with company buyers to aggregate and verify the accuracy of all the product informationInput merchandise data and create the webpage format for each saleWrite brand biographies and event sale namesPerform final proofread for all sales by checking for grammatical, spelling or formatting errors

Worked daily in Excel, Word, Outlook, ACT and CitrixInvolved in all aspects of customer service including expediting orders, updating customers on order statuses, tracking inventory, managing budget reports, processing new customers and setting them up for credit accountsAssisted in remodeling the return process company wide by restructuring the work flow, training for new positions and testing the beta systemAudited government rated contracts Received three merit based promotions

Wrote, modified and delivered mobile updates on sponsored sporting events to subscribersCoordinated promotional events for all of the west coast; was in charge of event staff, booths, raffles and distributing promotional items Worked with event press and organized appearances with professional athletesDeveloped content for mobile trivia games