Ashley Johnston-Meyerdierks Email & Phone Number

South Bend, Indiana, United States

Mishawaka, Indiana, United States

• Work with Saint Joseph Physician Network (SJPN) leadership and practice managers to onboard new physicians including headshots, producing biocards, updating letterhead and collateral, and creating online physician.
• Organize and manage photoshoots with local photographers including day-of direction, shot lists, photo selection, editing process and photo storage.
• Create and maintain marketing materials across the health system, including Mishawaka and Plymouth Medical Centers, SJPN, The Foundation of SJHS and Community Health and Well-Being.
• Coordinate the development and production of STAT, a biweekly employee newsletter.
• Design promotional materials for various departments and work with eLeads Resources, ane-commerce provider, on production. Responsible for obtaining estimates, reviewing proofs, editing and approving final products.
• Marketing lead for the 2019 USGA Senior Open Wellness Pavilion. Worked closely with the Senior Creative Director at MichaelAngelos Events to create a one-of-a-kind experience for more than 100,000 tournament visitors.

South Bend, Indiana Area

• Updated and maintained the School of Architecture website in Conductor, while creating a consistent message across multiple social media platforms.
• Produced a quarterly newsletter for alumni and friends of the School using Emma, an email marketing tool, and the Alumni Association’s Broadcast Email Request.
• Communicated important reminders and deadlines with faculty, staff and students through Next Week in Bond Hall, a weekly email distributed via the School’s ListServ.
• Organized lectures, conferences, colloquia, workshops and other special events on-and-off campus.
• Worked with a local graphic designer to produce various marketing materials including posters, brochures, invitations and programs, handbooks, apparel and miscellaneous products.

Greater Seattle Area

• Managed social media activity and spending for the California Affordable Housing Agency (CalAHA) in Madera, Colusa, Sutter and Nevada Counties.
• Determined budgets, geographic and demographic targets, schedules and ad copy for Facebook and Google Adwords campaigns.
• Coordinated accounts receivable and payable for all CalAHA marketing efforts, totaling approximately $82,000.
• Orchestrated weekly meetings between Cascadia and Daylight Studios, a Portland based web design company, to ensure website integration milestones were met and projects were completed on time.
• Customized Propertybase, a CRM software used company-wide to catalog property inventory and manage program applicants, resulting in an estimated $6,000 savings in outside vendor costs.

Greater Seattle Area

• Created an online presence for AT&T clients through Google, Yahoo!, Bing, and MSN Search Engine Marketing.
• Developed national, geo, mobile, and business level campaigns to increase online market presence.
• Selected geographic locations to target based on the client’s product in relation to their service area
• Assigned keywords and business terms to the campaign based on the number of local monthly searches and relevancy.
• Wrote titles and descriptions for each advertisement focusing on the client’s competitive advantages and unique selling points.
• Worked with AT&T representatives to increase campaign performance through account optimization and change requests.

• Contributed to Toy Story 3, Tangled, Sorcerer’s Apprentice and Wilkinson’s Sword campaigns through brainstorming sessions, online publicity and coverage reporting.
• Production team coordinator for the multimedia screening of Alpha and Omega, and the Sony LOVE IT campaign, responsible for assisting the producer and team with the filming of VOX POP TV spots.