Ashley Joyner Email & Phone Number

Mountain View, CA, US

Mountain View, CA, US

Atlanta, GA, US

• Product expert responsible for establishing and implementing strategies to drive profitable growth for the largest US baby gear brand, with a focus on optimization of in-market products (distribution, pricing.
• Analyze market data and deliver insights to executive leadership by identifying white space opportunities and solutions for new product development
• Partner with sales and planning teams to present category strategy, growth opportunities and new product solutions to retail partners including Target, Walmart, buybuyBaby and Amazon
• Work with diverse cross functional teams to align on media priorities and create best-in-class digital assets
• Establish national promotion plans aligned with major category drivetimes. Determine financial implications and communicate strategy internally. Work closely with sales, activation and ecommerce teams to create.
• Improve cash flow for the organization by leading product cost savings, SKU rationalization, and inventory reduction efforts

Atlanta, GA, US

• Led the annual trade planning process for Target, buybuyBaby, Club, Department, Off Price, and the Independent Specialty channels by providing strategic growth plans for Graco and Baby Jogger brands
• Demonstrated end-to-end understanding of value chain by working with brand, supply chain, demand planning, analytics, and activation to deliver customer priorities and drive new product launches
• Drove strategic alignment between Newell and our customers through line reviews and joint business planning, acting as the consultative liaison between the product experts and the sales teams
• Leveraged growth driving capabilities including category management and consumer insights to deliver comprehensive category growth plans for customers
• Managed profitability of new product launches, promotions and customer programming to balance the P&L
• Led team of 5

Atlanta, GA, US

• Determined and implemented strategy for Graco Baby Gear as the industry experienced the massive exit and liquidation of Toys R Us and Babies R Us stores
• Created planning model to inform how category sales would shift into other retailers, taking into consideration consumer insights, sales trends, competition, and retailer strengths and weaknesses
• Informed Target, Walmart, Amazon and buybuyBaby buying teams of opportunities within their assortment as they adjusted their strategies for the new consumer that was shifting to their platforms
• Collaborated with brand team to determine revised strategy for new product development as we emerged into a Gear industry without Babies R Us
• Partnered with supply chain and demand planning leadership to inform the massive shift in sales and how that would impact our inventory flow
• Effectively coached direct reports through a rapidly changing environment by defining clear daily expectations

Atlanta, GA, US

• Establish Graco, Baby Jogger and Nuk channel strategy for Babies R Us
• Recommend distribution and promotion plans for 10+ categories within Baby Gear and Baby Care based on category analytics and sales data
• Manage all line reviews by working cross functionally with brand marketing, sales, consumer insights, finance and activation teams to deliver meaningful presentations and pitches
• Work closely with finance team to drive pricing strategy, overdrive opportunities, and overall P&L for Babies R Us
• Drive best in class new product launches by building comprehensive activation plans both on e-commerce and in store platforms
• Advise demand planning and supply chain teams on opportunities to overdrive forecasts

Atlanta, GA, US

• Establish channel and distribution strategy for Calphalon & Goody in order to increase sales, market share, and points of distribution.
• Advise brand management teams on retail objectives and strategy in order to optimize plans for product launches and national advertising campaigns
• Establish national promotion strategy and align sales teams to ensure successful activation at the store level
• Work cross-functionally to organize commercialization needs for Department Specialty customers by designing POP and displays for new product launches and national advertising activation
• Advise on pricing strategy for new products based on current assortments and the competitive set
• Work with demand planning, supply chain and sales to ensure accurate forecasting based on marketplace trends and product line promotions

Atlanta, GA, US

New York, New York, US

• Presented portfolio of at-home, in-store and digital marketing tactics and recommended solutions that strategically met client objectives
• Maintained existing accounts in the South Carolina territory by making recommendations and executing programming from start to finish
• Prospected, cold called and met with new business clients to successfully close sales and to meet goal of $1M
• Utilized IRI data to look for opportunities to improve my clients' sales
• Participated in high-level meetings with brand managers for Coca-Cola and Mars Petcare accounts Clients represented $4M in revenue each year

New York, New York, US

• Managed execution of sold consumer promotions and advertising programs by working with internal teams and processing orders
• Created marketing materials and presentations in order to clearly communicate capabilities to clients
• Acted as liaison between clients, internal teams and management to maintain exceptional customer service
• Worked with key leaders on accounts such as Kimberly-Clark, Unilever, Clorox and StarbucksHelped manage retail relationships with Southeast accounts such as Family Dollar, Ingles and Harris Teeter

Chapel Hill, North Carolina, US

• Member of nationally recognized team that generates $1.5 million in annual revenue.
• Collaborated with 20 other account executives to meet monthly goal of $120,000+.
• Prospected potential clients while establishing and maintaining positive relationships through regular emails, meetings and phone calls with current clients
• Sold advertisements for multiple digital products including banner ads, mobile applications, and a housing search engine

Ba, School Of Media And Journalism At Unc Chapel Hill

Second Major, Psychology

Education record