Ashley Kasonik Email & Phone Number

Charlottesville, Va, Us

New York, Ny, Us

Led a diverse global team of marketing specialists across multiple disciplines: customer experience, events, digital marketing, content and video strategy, and communications for Market Intelligence, a $4B+ division of S&P Global.- Following the merger of S&P Global and IHS Market in Q1 2022, led the launch of the combined Market Intelligence division by telling the compelling story of our integrated value proposition and creating a cohesive brand experience across all market-facing touchpoints.- Led the integration of the 200+ person Marketing & CX organization to create appropriate role alignment, rationalize the MarTech stack, unify workflows, consolidate budgets, and coordinate plans for marketing execution.- Introduced a unified NPS program for the division, including a tech-driven closed-loop process, custom dashboards for product-level customer insights, AI-powered thematic analysis, and quarterly reporting to the Senior Leadership Group. Drove year-over-year improvements in the NPS score for 6 years, resulting in an industry-leading NPS.- Delivered a diverse portfolio of high-impact events spanning thought leadership, high-end client hospitality, training webinars, and trade shows to create meaningful and memorable opportunities for customer interaction, support lead generation and client retention efforts.- Drove robust content and digital marketing programs aligned to key marketing campaigns and thought leadership themes, inclusive of website, social media, SEO, SEM, and video.

New York, Ny, Us

Led the Market Intelligence division’s customer-first strategy to drive retention rates, enhance brand reputation, and amplify pricing power.- Partnered with client-facing teams to map the full customer lifecycle, pinpointing moments of customer frustration and delight, then developed action plans to remove friction from the customer experience and increase customer advocacy, supporting a 96% renewal rate.- Established a Customer Experience team to develop programs to enhance the customer experience and drive active user growth 300,000+ user base. Leveraged marketing automation to develop evergreen programs to support new user onboarding, a persona-specific workflow training series, product release communications, in-platform tips and tricks, an in-depth digital Help experience, and an on-demand video training series. Users who engaged with training programs were 2-5x more likely to become active users. - Launched a Net Promoter Score program, built an intuitive closed loop process for relationship managers to be alerted to and respond to customer feedback, and educated client-facing teams on the power of leveraging customer feedback as a relationship-building tool. Improved NPS score by 15 points in a three-year period.

New York, Ny, Us

Oversaw the brand launch for the new Market Intelligence division, including the brand story, combined value proposition, and building the brand via digital and event channels.

Assumed increasing leadership responsibility over the entire SNL Financial marketing function, which drove lead generation and client retention efforts for the SNL Unlimited platform.