Ashley Kearney Email and Phone Number

Develop and execute a comprehensive brand strategy for the college and all of its channels with oversight of part-time employees for curating content. Manage, design, write, edit, and distribute all promotional materials for advertisement of the institution including magazines, photos, videos, press releases, billboards, print products, social media, apparel, signage, etc. Create and maintain all web development of the tfc.edu website along with all affiliated social media accounts.Lead all campus photography and videography to capture content that is aligned with the college's brand image.

Create marketing content for email drip campaigns, communication workflows, and one-off advertisements for an array of student types based on application status, specific campus life interest, intended major, financial aid, etc. Lead, develop, and train a team of student workers in communication strategies for Inquiry Fulfillment to encourage prospective students to take their next steps.Curate strategic content specifically related to enrollment and admissions, analyze data for most effective marketing strategies, maintain Customer Relationship Management software.

Recruit prospective students by well communicating the benefits of attending Toccoa Falls College through a variety of interpersonal, digital, and administrative efforts.Comprehensive training in all aspects of state and federal financial aid, residence life, housing, student affairs, registrar's, and academic exploration.

Improved ministry reach through discipleship, leadership initiatives, and communication coordination; programmed and advertised ministry events, developed fundraising campaigns, content creation (social media, website, worship, graphics, etc.), and public speaking engagements.

Increase department effectiveness by assisting professors, students, staff, alumni, and the university through marketing, data analysis, recruitment, research, meeting preparation, customer service, and office duties.