Ashley King Email & Phone Number

Sydney, New South Wales, Australia

Sydney, Australia

Sydney, Australia

Surry Hills, Nsw Australia

Sydney, Australia

Sydney, Australia

As Head of Creative at Bench, my role encompassed creative strategy (positioning and execution), brand development and facilitating agency business growth. Responsibilities:• Creative strategy• Creative/Art Direction• Facilitating brand discovery workshops• Client and project management • Mentoring junior staff team members• Agency workflow and resourcing• Pitching and business development

Sydney, Australia

Sydney, Australia

Newcastle, Australia

My position as Head of Creative was the hybridisation of Senior Art Director, Creative Strategist and Senior Management roles. My core responsibilities were to aid in the evolution of the agency both internally (staffing and resourcing) and commercially. The latter primarily encompassed pitching for new business, creative quality control and working on strategies to improve the agency’s overall competitiveness in market.Role description:• Creative lead on new business pitches• Creative strategy and Art Direction in branding and campaign projects• Management of up to 12 staff – including day-to-day mentoring, KPI monitoring, career planning, and HR• Art Director for such clients as Port Waratah Coal Services, Perisher Ski Resort and Camera House

Newcastle, Australia

Primarily, my Art Direction responsibilities included The GPT Group’s NSW and NT shopping centres and Newcastle Permanent Building Society. In general, the campaigns I worked on were integrated and comprised of both print and digital elements – from press, printed collateral, POS and photoshoots to TVCs, websites and online advertising. Role description:• Maintaining brand integrity and consistency• Design and art direction of photography and videography• Research, concepting, storyboarding, client presentations, executing and overseeing campaign roll out• Ensuring quality control over client work, proofing and signing off on jobs • Managing small team of designers and mentoring junior staff

Emerald, Queensland

Role description:• Obtaining supplier estimates and quoting clients, briefing and research• Liaise with client for amendments and approvals• Design, pre-press and dispatching• Customer service and sales: answering inquiries, organising promotional strategies, filling orders and dealing with customer complaints• Admin: archiving of artwork, job progress tracking, stock replenishment and answering phones

Newcastle, Australia

Role description:• Controlling client jobs from brief to delivery • Art direction: design conceptualisation, development of marketing and branding strategies and ensuring adherence to brand identity• Admin: generation of quotes, invoicing and project budgeting• General departmental management: job flow and KPI monitoring, business planning and growth strategies • Work flow management• Production management: negotiating and maintaining relationship with suppliers, requesting quotes and ensuring quality control

Mba/Masters Of Marketing, Business Administration, Marketing

Photographic Techniques 1 - 3

Art Direction

Bachelor Of Design (Visual Communications) Honours (First Class), Design And Visual Communications, General

Bachelor Of Design (Visual Communications), Design And Visual Communications, General