Ashley Gomes Email & Phone Number

Corpus Christi, Tx, Us

- Launch unique and effective email marketing campaigns via Pardot that achieved an average open rate of 35% and generated a 52% increase in email inquiries from recipients within 7 months.- Implement lead tracking processes and ROI measurement tools through detailed Salesforce reports, providing actionable insights for strategic planning.- Boosted booth traffic at events by 40% through innovative tactics, including interactive activities and on-site engagement strategies.- Oversee and coordinate all aspects of events including logistics, vendor management, lead capturing, and promotional activities to ensure successful event execution.- Played a key role in surpassing event KPIs by aligning marketing efforts with sales objectives and driving cohesive collaboration across teams.- Consistently deliver measurable results by combining data-driven strategies with creative marketing solutions.- Generate data-driven reports on marketing campaign metrics, leads and conversions, and strategic objectives.- Create tailored marketing materials and campaigns, enhancing messaging impact across diverse B2B and B2C audiences.- Segment email lists in Pardot and personalize content to increase engagement, conversions, and nurture leads through the sales funnel.- Create and distribute compelling marketing content, including blog posts, whitepapers, case studies, and videos.- Develop and execute comprehensive marketing strategies to enhance brand visibility and audience engagement.- Collaborate with external agencies, vendors, and partners to execute marketing initiatives, sponsorships, advertising, and merchandise ordering.- Develop and manage marketing budgets, allocating resources effectively to maximize ROI.- Support sales staff by identifying and implementing creative outreach campaigns to increase client engagement.- Liaise with sales, product development, and other departments to align marketing efforts with overall business objectives.

Bethesda, Maryland, Us

- Oversaw all aspects of the advertising, marketing, promotional activities for the company including banner advertisements, print and digital ads, email promotions and search engine via Google Ads.- Revitalized marketing efforts, including a complete revision of the website, new flyers and email templates, eBook guides, and improved presence at events, resulting in an increase in inquiries from prospective clients.- Developed, executed, and measured integrated, multi-channel marketing strategies to increase brand awareness, generate and nurture leads, and support business development efforts - increased site traffic by 35% year-over-year.- Developed and executed trigger and drip email marketing campaigns via Pardot to increase product awareness and conversions.- Planned, organized and implemented direct and digital marketing strategies resulting in a 15% increase of leads month over month.- Launched carbon neutral initiative campaign using a multi-channel approach which generated a 25% email open rate, an increase of 10% from average email open rate, and received over 1,200 website visits to campaign specific landing page on our website in one day.- Increased website traffic from email campaigns, via Pardot, by 67% in one quarter.- Managed pre-production, shooting, interviewing, and post-production, of videos for the company and ensured that all videos fit the specifications of the company's brand, services, and values.- Optimized the company's YouTube channel with keyword research to optimize for SEO, increased video views by 95% as a result of video optimization and generated a 7% click-through rate (CTR) on videos.- Led execution of strategic planning - facilitated strategic planning process to clearly articulate the company's vision, mission, value proposition, brand architecture, and positioning.- Implemented solutions, update, and analyze leads to track conversions from marketing lead source types in Salesforce to track ROI on marketing efforts.

Bethesda, Maryland, Us

- Built, implemented, and reported on various b2c and b2b Pardot email marketing campaigns from conception to completion to increase product awareness, leads, conversions, and generate more website visits and form fills. - Tracked and analyzed marketing data, build monthly and quarterly marketing reports, and present them to the executive team. - Created and implemented email marketing strategy and increased email open rate by 56% in 2 months. - Created and implemented email marketing automation strategy to generate brand and product awareness, build relationships, increase conversions through tailored email marketing campaigns for b2c and b2b audiences. - Assisted with events marketing and helped plan our first ever seminar at an event that maxed capacity of registrations and generated numerous quality leads as a result of it. - Tracked, analyzed, and reported key performance indicators (KPI) across social media channels, email marketing, digital advertising, events and use findings to maximize results and ROI. - Managed projects with third party vendors by providing, editing and approving content and collateral.- Build, launch, and manage several TVC websites tailored to b2b and b2c audiences. - Collaborate and coordinate with different departments at TVC including sales and operations and other parent companies to assist with various marketing needs including email marketing, events, and social media cross promotions. - Create SEO action plan and strategy to optimize TVC website and digital content to rank higher in organic search by conducting industry keyword research. - Assist with TVC rebrand and launch new brand, website and collateral materials.- Create processes and procedures for review generation, surveys, social media group engagement, and external communications.- Conduct industry market research and build SWOT analysis to understand opportunities in the marketplace and build marketing goals and strategies based on key findings.

Saint Paul, Mn, Us

- Created content for the website and social marketing outlets, direct email campaigns, and plan, promote, and implement special events- Leveraged social media to increase followers organically by 40% across all GREATER MSP channels- Managed website launch by refining and updating the new GREATER MSP website and increased unique visitors by 79% within one year- Coordinated and planned meetings and events including the GREATER MSP Annual Meeting with over 800 attendees- Managed project timelines and budget plans with interactive and print partners including negotiating pricing with vendors for execution of marketing plan elements- Assisted with writing and editing of promotional literature, newsletters, direct marketing, and internet marketing projects- Generated reports on social media and digital campaigns to demonstrate ROI and provide insights for strategies to utilize in the future- Conducted keyword and competitor research; explicated Google Analytics data, wrote and optimized blog content, and utilized Meltwater for PR and media intelligence and monitoring

St. Paul, Mn, Us

- Developed and execute strategic and effective social media marketing strategies for up to 14 diverse clients at a time across all major social media channels- Created, implemented, and managed influencer marketing programs, events, and campaigns- Led a social rebrand that resulted in a 56% increased engagement rate and garnered 3.1M impressions of the brand in 9 months- Designed a workshop, Hubbard Digital Academy, on “How to Leverage Social Media to Market your Business” for a group of 300 people- Managed around $150K in annual ad spend for promotion of social content across Facebook, Instagram, Twitter and Pinterest- Supported client relationships directly and indirectly, including having monthly recaps and participating on client calls to discuss strategy, analytics reporting, and recommendations - Successfully led an influencer marketing campaign for Mountain Dew Ice by securing 12 local micro influencers to attend an exclusive flavor launch event that generated a total product reach of 87K to all followers, received over 6.7K total engagements on influencer posts of the event and product, and garnered an engagement rate of 7.52% on all influencer posts about the event and product- Utilized analytics tools including Google Analytics, Simply Measured, and TapClicks to continually monitor campaign progress and impact to stay reactive with current trends- Designed and ran online contests using Woobox to promote client’s businesses and or products while also gathering e-mails for newsletter lists, future promotions, and retargeting purposes- Took initiative to create brand standard guides and social media marketing strategy templates for internal use to ensure consistency and support strategy for client marketing purposes

St Cloud, Minnesota, Us

- Helped manage and implement social media marketing strategies for clients across all social media platforms - Assisted with client communications and marketing for social media campaigns- Designed social media graphics for daily postings- Identified creative strategies to promote clients brands across various digital platforms that will generate engagement among followers and increase overall activity- Wrote weekly blogs to be used on clients websites and in emails

St. Cloud, Mn Minnesota, Us

- Designed and wrote engaging content for print and digital communication materials, including infographics, flyers, email blasts, weekly blogs, and PowerPoint presentations to captivate audiences- Assisted with the coordination efforts and participation of major events hosted by the GSDC and took initiative to lead small events when schedule conflicts arose- Managed and wrote content for portions of the organization's website, greaterstcloudjobspot.com on workforce related topics - Created monthly Excel spreadsheets to track and analyze sales, activity, and growth of the website- Generated surveys to track event attendance and satisfaction and responded to or resolved problems as qualified, and recommended relevant changes

Mclean, Va, Us

- Strengthened interpersonal communication skills by answering customers questions and meeting their needs resulting in satisfied customers- Effectively assisted customers with getting access into their accounts online and transferring money between multiple accounts- Guided customers through internet difficulties with using extensive knowledge of website troubleshooting techniques- Team worked with over 20 inbound sales associates working cohesively to meet and achieve monthly goals

Bachelor’S Degree, Communication Studies And International Relations

Certificate, Executive Education: Digital Marketing Fundamentals

Associate’S Degree

High School