Crm Application Manager
Boston, Massachusetts, Us
Led the design and implementation of best practice SaaS solutions (Salesforce, Outreach, Gong, LinkedIn Sales Navigator) across multiple applications to maximize efficiencies and enable scalability across the growing organization Built and led global CRM team focused on developing and implementing a prioritized roadmap for key business initiatives by fostering cross-functional collaboration across key stakeholders including IT, Operations, Marketing, Sales, Product Management, and Customer Success Led the charge and delivered org-wide Salesforce assessment and migration from Classic to Lightning, collaborating with Sales and Enablement teams to drive change management and perform training Acted as Salesforce Product Manager to liaise between technical and functional stakeholders to align on business needs and ensure program readiness, including architecting scalable and impactful solutions; led the CRM team to prioritize business requests using Agile methodology (in Jira) to track progress and implement changesStakeholder in company-wide Digital Transformation initiative working with finance, sales, legal, and PMO teams to drive strategic and process change to increase efficiency and automation in overall quote to order process (CPQ/CLM) Standardized testing, go-live strategies/processes, sandbox management, and case management (via Zendesk) to ensure effective roll out of new features and enhancements, including business and IT communication and project coordination CRM Manager responsible for Salesforce org of 500+ users with multiple integration points including Marketo, LeanData, Gainsight, Order Management, etc..; Primary point of contact for all Sales SaaS apps (SFDC, Outreach, Gong, LinkedIn Sales Navigator); Own and manage vendor relationships and play a key role in contract negotiations to ensure productivity value