Helping people and professionals practice for what they need. Working with individuals, groups and organisations to explore yoga in a more personalised way and experience the benefits of practice. Sessions can range from and include physical postures, breathwork and meditation through to wider support in building healthy habits, staying accountable and introducing tools for overall wellbeing.

Lead consultant and co-founder of Otherhalf, offering services to entrepreneurs and businesses including marketing consultation, training and support across social media and the wider digital landscape.Serving as a dynamic marketing support system for brands, working with clients across industries including Retail, Fitness, Food, Finance and NFTs. Areas of focus - - Dynamic solutions and support from strategic thinking and planning to content ideation and analysis- Integrating social advertising and marketing into the wider marketing strategy- Bespoke training across key social media platforms from overall strategy and approach to technical considerations, interface fluency and hands-on implementation - Educate and consult on developing effective campaigns, best practices, and measurable outcomes - External support and soundboard when making big decisions, evaluating partners and reviewing new ideas- Leverage data-driven insights to inform strategic recommendations and advertising efforts

Managed an extensive book of business working with media agencies and brands across UK, EMEA, & globally including Amazon Prime Video, Starbucks, Estée Lauder, HP, L'Oréal, Manning Gottlieb OMD, Wavemaker, Vayner Media. Responsible for developing key relationships, delivering against revenue targets, driving product adoption and growing accounts. - Platform and product expert, leading client training and day to day service and support across strategy, planning, implementation, measurement and optimisation - Achieved and exceeded revenue targets each quarter, part of Agency and FMCG teams- Managed large-scale projects, working collaboratively with cross-functional and global teams - Impacted product development through strong relationships built with agency partners, managing feedback loop and acting as the voice of the customer - Developed scaled education initiative in the UK delivered quarterly to 100+ people across top media and creative agencies to drive efficiency in how agencies are trained and effectively utilising internal resource expertise

Digital lead across Display, Mobile, Video, Programmatic and Social for 15+ accounts and owning client relationships with brands including AXA, Westfield & Domino's. Managed team of 10 across Display Activation and Paid Social teams responsible for their development, performance and career progression.- Improved relationships across internal teams and business units within the agency to drive greater results for clients - Continuous team development with successful career progressions accomplished, retained staff with opportunity to grow team- Tasked with onboarding new business, managing transition teams, and building social strategy for O2 - Developed paid social offering within the agency and dissemination of process and education internally- Oversaw revenue against trading deals and worked with head office to address risks and opportunities in market

Digital activation lead for Walmart and 1-800 Contacts with primary focus on acquisition tactics through Display, Mobile, Social & Video and management of third-party platforms.- Managed budgets over $20M and responsible for strategic planning- Achieved business goals each quarter against strict KPIs, increasing online order volume by 10%- Expert in acquisition marketing and management of third party platforms including DSPs and Facebook APIs- Managed team of media planners, overseeing buying process to ensure accuracy, efficiency in pricing, and implementation excellence - Secured new business opportunity that accounted for $14M annually in media spending for the agency; stemmed from efforts to revitalise client/agency relationship with existing client

Devised and executed acquisition and brand campaigns for American Express Global (Business & Consumer Cards) and Bayer (product launch in US market). Partnered with global teams in the UK and Australia to disseminate plans and align on media strategies - Exceeded acquisition goals of consumer card initiative by over 40% in new sign-ups - Led the development of in-depth analysis and reporting of key performance metrics, including ability to qualify and quantify customer approvals - Executed a re-designed consumer messaging funnel for American Express Canada with logic-based ad serving and remarketing- Managed media planners through training and facilitating career development goals