Lead a creative team in providing art direction for editorial and e-commerce campaigns, ensuring alignment with brand identity and messaging. Fostered a collaborative working environment that encourages open communication and creative brainstorming.Demonstrated expertise in photography and videography, capturing captivating visuals at editorial and ecommerce shoots. Managed project and campaign schedules, utilizing Asana for efficient project management and coordination. Effectively prioritized tasks and delegated responsibilities to meet deadlines.Proficiently managed freelance vendors, studios, and house rentals, overseeing all pre-production, from location scouting to casting and styling. Led vendor meetings and negotiations.Spearheaded the development of design identity for paid media, email marketing, promotions, and organic social channels, ensuring consistent and visually compelling brand representation. Provided clear art direction to designers and creatives.Streamlined email marketing efforts on Klayvio, resulting in a revenue increase of over $100k within a six-month period through refined strategies, updated content, and targeted campaigns. Collaborated with the marketing team to align messaging.Organized all finalized content and ensured assets were delivered to their proper channels, maintaining a well-organized and efficient workflow.Lead end-to-end production for diverse shoots, including eCommerce, Editorial, Campaigns, and Social Media, overseeing both photo and video content. Led team meetings and provided direction.

Facilitated collaboration and alignment between creative and marketing departments on shoot concept and direction, promoting cross-functional teamwork.Captured visuals for editorial shoots and delivered compelling content for various digital and print platforms. Provided creative guidance and feedback to the content team.Provided art direction to ensure the successful execution of creative vision and fulfillment of all shoot requirements, ensuring consistency in brand representation.Streamlined project schedules and effectively managed calendars using Monday for efficient coordination and timely project delivery. Created and managed project timelines.Established a robust affiliate network using Grin, resulting in over 200 active users and generating substantial revenue of over $75k within a six-month period. Mentored junior staff in affiliate program management.Orchestrated end-to-end planning and execution of influencer events, digital activations, and branded mailers, leading event planning and coordination.Took ownership of copywriting responsibilities, crafting captivating content for social media channels, and blog posts. Led content strategy discussions and provided editorial guidance.Achieved rapid growth on Instagram, driving an increase of over 120% in followers compared to the previous year. Led the social media team and provided creative direction.

Provided direction and leadership to staff, talent, and crew members during photo and video shoots, fostering a cohesive and collaborative working environment. Created comprehensive call-sheets, effectively managed budgets, cast talent, and sourced locations. Led casting sessions and budget planning.Demonstrated photography and videography skills, capturing captivating visuals at editorial and ecommerce shoots.Executed comprehensive social media strategies across various channels, including Facebook, Instagram, and Pinterest, driving engagement, increasing brand visibility, and expanding the reach of the brand's message.Designed and implemented ad campaigns on Facebook and Instagram, resulting in a significant 30% increase in conversions over a six-month period, effectively driving revenue and achieving measurable business growth. Led the ad campaign planning and execution.

Developed visual identities and branding materials, such as logos, business cards, and marketing collateral, including social media graphics, infographics, and promotional materials. Collaborated with clients to bring their vision to life.Worked closely with clients, understanding their design objectives, and translating their ideas into visually compelling concepts that aligned with their brand identity and target audience. Provided creative leadership in design discussions.Collaborated with cross-functional teams, including copywriters, photographers, and developers, to seamlessly integrate design elements and deliver cohesive brand experiences. Managed the design team and ensured alignment with project goals.

Managed multiple projects simultaneously, meeting tight deadlines and adhering to budget constraints while maintaining design excellence and brand consistency.Conducted design presentations and effectively communicated design concepts to key stakeholders.Expertly designed and curated captivating visual content for web, advertisements, email campaigns, and social media platforms, driving significant engagement and fostering a strong online presence.