Ashley Locklee Email & Phone Number

As a Strategic Planner and Senior Account Manager, it is my responsibility to develop and deliver strategic marketing plans and proposals for a wide range of clients. This involves ensuring that the plans are in line with shopper marketing insights and the target audiences. I work closely with creative teams to develop thorough campaign plans and briefs, overseeing all aspects of artwork creation and campaign execution. This includes managing timelines, associated budgets, and coordinating with third-party suppliers to support the delivery of innovative and engaging campaigns for our clients.

Developing and implementing powerful category and brand growth strategies for global brands, Ben’s Original and Dolmio. I led and delivered transformation and value creation projects through the stage-gate process including business cases, time planning, and stakeholder engagement. I provided a high level of support for integrated communications planning, deployment, and analysis for the local market. Plus collaborated with cross functional teams and built strong working relationships with external business stakeholders to deliver business objectives.

As Channel Activation Manager, I was responsible for developing and implementing omni-channel marketing strategies that engage and convert end users to maximise sales for key customer accounts. This involved leveraging insights for a complete overhaul of the end user and customer engagement strategy and working with cross functional teams and agency partners to deliver best in class activation and merchandising strategies. I prepared and managed the annual customer and channel campaign calendar and developed integrated campaigns to unlock physical and mental availability.

Berkeley Vale

Responsible for developing and implementing insight-led shopper marketing strategies, I created and implemented impactful shopper marketing programs, merging brand and retailer strategies to ensure business growth for Weet-Bix, So Good, and Up&Go. I successfully strengthened and enhanced trade marketing collateral planning and procurement process and developed the shopper marketing innovation pipeline to deliver year-on-year growth and increased return on invesment.

Sydney, Australia

As Shopper Activations Assistant, I created and implemented shopper marketing, communication, and POS strategies ensuring alignment with brand and channel plans across the business portfolio. I collaborated with brand teams and key agency partners to develop creative briefs, product marketing collateral and deliver impactful campaigns and activations.

Nsw, Australia

As Territory Manager, I managed over 300 client accounts, building strong working relationships to drive sales growth and customer retention. I developed and executed territory sales strategies, field cycle plans and visual merchandising strategies to drive business growth and brand exposure.

Surf Dive N Ski Tuggerah

* Consistently achieve or surpass overall sales budgets and Key Performance Indicators (KPIs), both on an individual and store level to drive business growth.* Provide comprehensive training and mentorship to the team, focusing on strategic selling techniques and elevating the customer service experience to foster long-term customer relationships.* Take charge of the point of sale system, meticulously managing cash registers and receipts to ensure precision and accuracy.* Utilize innovative visual merchandising strategies to curate an immersive and compelling brand interaction for shoppers, enhancing the overall retail experience.* Show adeptness in problem-solving and negotiation, effectively communicating with both internal and external stakeholders to address challenges and drive mutually beneficial outcomes.

Quay West Resort Magenta Shores

As a Food and Beverage Attendant, my responsibilities involved coordinating with chefs and wait staff, handling the point of sales system, opening and closing the restaurant, providing top-notch customer service, upselling, resolving issues, managing reservations, answering customer queries via phone and email, managing bar operations, handling cash reconciliation and float procedures, including credit card reports, and overseeing all banqueting operations, from setting up and refreshing rooms to packing down. I also managed various conferences on and offsite, acting as the main point of contact for clients, ensuring their needs were met and ordering required stock.As a Guest Service Agent, I handled reservations, liaised with different departments and department heads regarding events and operations, managed administration and filing tasks, provided efficient and effective service, handled reservations and hotel inquiries via phone and email, and shared my local knowledge of the area's sites and activities with guests.

Qld, Australia

Communicating with chefs and wait staff, operating point of sales system, setting up and closing down of the restaurant, efficient and effective customer service, up selling, problem solving, bar operations, cash reconciliation and float procedures- including credit card reports.

Bachelor Of Business, Hotel, Motel, And Restaurant Management

Activities and Societies: -Tourism and Hospitality Marketing - Conventions, Meetings and Exhibitions Management - Tourism and Hospitality.

High School

Activities and Societies: School Prefect Member of Year 10 and 12 formal committees Member of ISA representative Athletics, Cross Country.