Ashley Loo Email & Phone Number

Singapore

Singapore

• Coordinated local teams across 7 regions to gather fresh product requirements by understanding currentusage patterns, pain points and identifying potential improvements• Wrote Product Requirement Document using Confluence for additional feature changes within a complexfeature that allows users to search in Shopee Flash Sale; conducted A/B testing across 7 regions• Collaborated effectively with local operations teams, project managers, developers, QA team and designers• Conducted competitor research on various Western/Chinese fashion competitors; presented findings to entire team, proposing actionable insights for optimisation of Shopee’s fashion site i.e. Shopee OOTD• Conducted research to identify users' pain points when browsing on Mom's Club for all regions• Designed test cases and coordinated UAT tests with local teams across 7 regions• Strengthened product knowledge and accessibility through creation and maintenance of user guides

• Assist in the management of the entire product lifecycle, from identifying user needs, planning the business case to creating highly functional product and services• Assist in gathering functional and technical requirements from various stakeholders and decompose the requirements into individual tickets• Assist in planning and analysing the business logic and ensure that the product is able to address the required use cases, while accounting for potential failures and edge across all touch-points• Collaborate closely with product owners, software engineers and UI/UX designers using the product management framework• Document the necessary information (e.g. details of the processes within the product managementframework and tips) that will be beneficial for future product managers

• Involved in projects which include sprints in the following departments: Market research, Marketing and branding, Content creation, Operations and Business implementation• Performed market research through analyzing market opportunities and assessing potential risks of local and overseas companies (e.g. Advisory and Commercial Due Diligence projects)• Communicated with external parties like industry experts, synthesized information obtained from interviews and presented corresponding market insights to clients• Developed online training modules which educated bank employees about online banking through various interactive and immersive materials• Planned and organized employee training events, such as an experiential start-up camp for 50 participants which received extremely positive feedback

Singapore

• Learned and acquired basic knowledge and skills for Product Management through lectures and hands-on activities (Topics learned include Product Strategy, Requirements Gathering, Prioritization andProduct Methodologies, Execution, Solution Validation)• Attended Masterclasses conducted by actual Product Managers in various industries

Accountancy And Business, Nil

H2 Physics, H2 Chemistry, H2 Mathematics, H2 Economics, H1 General Paper, 7 Distinctions

Activities and Societies: Captain of Volleyball Team

Primary School Leaving Examination

Activities and Societies: Table Tennis, International Dance