Ashley Luke Email and Phone Number

• Managed the programs for multiple sub-brands of the parent pharmaceutical company,Organon.• Acted as the main point of contact for the client, from project kickoff to completion.• Created project plans and internal briefs and maintained budget for each program toensure all projects were within scope. Projects included social platform initiatives,healthcare provider emails, patient emails, digital web content, banners and resources forsales representatives (both digital and print pieces).• Worked with cross functional teams daily, including creative (design and copy), strategy andMLR and copy-editing specialists.• Utilized Veeva PromoMats for each project, as well as ClickUp for project planning.

• Completed multiple marketing activations for Johnson & Johnson sub brands,inclusive of social, digital and broadcast.• Managed client requested initiatives for new social, digital and broadcast from ideationand creation through production and launch. This included brand launches, highprofile reveals and retail launches.• Documented and communicated project schedules and roadmaps, requirements, risksand assumptions to the client, media team and Doner teams.• Collaborated with Strategy and Creative teams to deliver complex solutions for avariety of marketing concepts.• Supervised and managed two junior project managers.

• Completed multiple model year refreshes for each vehicle on the GMC websitewithin the content management system on the Quantum Platform from kickoff tolaunch.• Managed client requested GMC initiatives for new web pages from ideation andcreation through launch. This included embargoed content, high profile reveals and retail launches.• Documented and communicated website project schedules, requirements, risks and assumptions to the client, creative agency and MRM teams as projects are assigned.• Worked with the content management and development teams to test and implement client requested website enhancements within the Quantum Platform.• Collaborated with UX and Strategy teams to deliver complex solutions for new website concepts requested by the GMC client.• Owned, revised and implemented the model year and maintenance processes for all GMC model year and maintenance projects.• Assisted in supervision and training of junior team members.

• Managed and worked with clients to produce weekly print initiatives for ALDI.• Coordinated and managed the creative and studio teams to provide the client withthe final print creative as requested.• Strategized with and assisted the creative team and communicated client objectives.• Pulled and compiled weekly competitive ads for client and strategy use.• Worked with client retail divisions on a weekly basis, confirming all retail informationwas correct in the final print creative.• Assisted with divisional out of home print initiatives, including grand opening printads, coupons, door hangers and direct mailers.

• Planned and managed email initiatives for Cadillac, working with Acxiom to launchemails.• Coordinated with the Publicis team and offshore resources to maintain creativeassets and development utilizing best practices.• Assisted with GMC site maintenance tasks and projects.• Documented and communicated program and project schedules, requirements, risksand assumptions to creative agency and data teams.• Presented and trained with other brand teams on new and innovative ways to makebrand email better.• Assisted in supervision and training of junior team members as needed.

• Managed digital, print, social, radio, CRM and OLA projects for KAO Group (Jergens, Biore and Curel) utilizing MS Project• Implemented and managed team creative, production and launch processes• Coordinated all project timelines and worked with creative, strategy and tech teams to meet hard deadlines• Worked closely with the Account team and Kao clients on a daily basis to keep current projects moving and to pitch new concepts• Spearheaded new social media implementation process and concepts • Collaborated with the Finance team to track project budgets and manage team allocations• Managed database and tech projects for GM’s OnStar sub­-brand• Documented and communicated program and project schedules, assignments, requirements, risks and assumptions to internal teams• Met with clients on a weekly basis to determine project next steps and prioritize hot items • Assisted in managing pitch for GM clients

• Managed Ford Global user experience digital design for a global website redesign and usability research brand projects utilizing MS Project (Desktop and mobile platforms)• Implemented and managed team collaboration tools; Confluence, AxureShare and SharePoint• Worked closely with the Account team and Ford clients on a daily basis to meet project brand goals• Presented and managed client material, working through budget processes and facilitating team communication

• Managed and maintained GM brand, Cadillac’s mobile and big browser websites• Authored content into CMS (CQ5) for Cadillac’s big browser and mobile websites and resolved website maintenance issues using JIRA ticketing system• Communicated with project managers and quality assurance to meet client’s digital advertising goals

• Assisted in creation of marketing and public relations materials• Worked with cross-functional teams to ensure project completion• Developed content for the company website, contributed to new business initiatives• Uncovered work in the industry; leveraging social media, company networks, publications

• Assisted the Honorable Rudy J. Nichols , reviewing and writing brief recommendations utilizing Michigan case law• Led weekly motion call and provided a forum for community relations • Coordinated the docket, verified E-filed documents and organized case files

• Completed branch projects for specific clients; Meemic, Auto Owners • Participated in meetings to help increase productivity• Performed data merging and verification of hundreds of bills daily, as well as other clerical duties • Serviced clients/associates utilizing CorVel services, including computer programs (MedCheck)• Claimed all incoming mail, and managed all outgoing mail, managed fax and copy machines