Ashley Luke Email and Phone Number

• Identifies consumer trends, needs, and opportunities as they relate to the category. Brings to market those new products which meet Company goals and supports category expansion and positioning strategies. • Collaborates with the Sales team and Marketing Communications support functions, ensures that the tactical plans are communicated effectively and executed at the customer level to drive the sales and profits of the category according to the company plan.• Maintains comprehensive product, category, competitive and industry knowledge and communication of this information within the company.• Develops and executes innovative, cost effective means for delivering products to consumers.• Orchestrates the development and implementation of all category packaging. Evaluates quality and effectiveness of packaging. Coordinates packaging development through packaging Buyer and Packaging Engineer.• Actively manages P&L for the category, including identifying key issues and determining strategies for top line and bottom line growth consistent with achieving company annual targets.• Directs the new item setup process to obtain new product quotes, meet setup deadlines, and achieve ship dates.• Manages the breadth and depth of the product lines necessary to achieve growth. Drives category review process and weeds out items that do not meet goals.• Supports the category Buyer to develop high quality sources of supply and building of long-term relationships with our vendor partners. Drives category development in a joint effort with the category buyer and Quality Assurance to meet product performance, timing and logistics needs.• Proactively collaborates with Technical and Quality team to eliminate quality failures and minimize impact when situations arise.

• Responsible for tactical management of existing business as well as assisting in category development opportunities • Coordinated the completion of NPI process documentation and guide projects through the internal project management process• Facilitated the new item setup process to obtain new product quotes, met setup deadlines, and achieved ship dates• Managed the appropriate system coding and disposition of related inventory• Coordinated display programs to achieve business unit goals• Coordinated with sourcing to expand vendor development• Maintained comprehensive product, category, competitive and industry information; assisted in communication of this information within the company• Worked with technical and QA teams on quality and regulatory requirements; resolveed issues as they arose• Participated in monthly P&L reviews with the finance team to research identified issues and execute tactics aimed at achieving company annual targets• Supported the creation of sales materials related to new products launches, customer line reviews, and overall marketing programs • Participated in annual product line reviews to manage items in declining stage of lifecycle

• Managed the 2014 North American launch of a new bath and body brand• Led a cross functional team in the rebranding of the Bonne Bell product line; crafted an updated brand position and actualized new product initiatives that rolled out in 2014• Managed the reformulation of current products and development of new product lines based on market trends and gaps• Oversaw execution of Bonne Bell new products from component sourcing to packaging design to ensure they met brand expectations set for the 2014 launch• Executed goals of increasing Bonne Bell brand distribution via the cultivation of the updated Bonne Bell brand positioning and new product initiatives for 2014• Pioneered plan-o-gram development and execution for all major North American retailers including Target and Walmart by determining product selection and layout; maximizing profitability and sell though• Spearheaded social media gains on Facebook and Instagram by increasing brand awareness and consumer interaction through content development and implementation• Revamped Bonne Bell website and created digital marketing content directed at new target market; tracking usage stats for the new content as it was executed• Procured cost effective brand visibility via media buys and editorial mentions in national publications • Designed and implemented streamlined forms and processes for sales requests to increase efficiency and minimize oversights that were occurring • Begetted and published sales communications and marketing presentations for new product initiatives, national sales meetings and trade shows• Coordinated marketing efforts with outside sales force to meet buyer and retailer needs while maintaining overall brand direction for Bonne Bell and Lip Smacker• Oversaw the setup of codes and specs for new products • Supported Sales in management of retailer accounts in regards to product offerings and promotions; maximizing sell through and limiting return liabilities