Ashley Lundy, Mha Email and Phone Number

Manage coordination and execution of multiple simultaneous C-level projects and serve in chief of staff like capacity for EVP and Chief Population Health Officer. Work primarily in functional areas relative to population health and value-based payment models with payers; business development for virtually integrated network of seven health systems (AllSpire Health Partners); innovation strategy and portfolio development; and pursuit of novel opportunities for scale, efficiency and increased consumer value.

Implemented the National Intrepid Center of Excellence's five-year strategic plan at Walter Reed National Military Medical Center and provided regular updates to project and client leadership. Developed and launched a clinical Family Program for family members of NICoE patients and supported social workers in the development of program objectives, metrics and evaluation tactics. Previously managed tactical communications strategies including branding, publishing and dissemination channels, conference strategy and stakeholder engagement.

Supported marketing and communications efforts as part of the National Intrepid Center of Excellence (NICoE) Program Management Office at Walter Reed-Bethesda. Developed marketing strategy and outreach to military medical facilities to encourage patient referrals to the NICoE, and traveled across the U.S. to industry-specific conferences to initiate strategic relationships and engage stakeholders.Previously worked with staff from the Military Health System to develop, identify, and disseminate best practices in promoting various public health programs with special focus on psychological health. Conducted extensive research and wrote a comprehensive technical report on substance use disorder prevention frameworks to be adapted for use in the Department of Defense.

Planned the launch of two new products and managed the cross-functional implementations of each plan. Supervised a team of five, guided marketing strategy and managed business development objectives through completion. Tracked, measured, and proactively assessed all marketing program outcomes to meet sales and revenue targets and ensure alignment with corporate goals.

Created opportunities resulting in nearly $2.4M in new booked business. Managed utilization and maintained stock of team-wide marketing collateral. Mentored and trained new marketing associates.

Tasked with new business development in specific sales territory. Identified warm opportunities, created strategic marketing approach and sales pitch, and cold-called C-level executives at hospitals. Maintained complete reports of all marketing activities and continuously exceeded monthly and quarterly sales goals outlined by leadership.