Ashley Macdonald Email & Phone Number

Toronto, Ontario, Canada

• Create and develop marketing campaigns for each author brand
• Communicate brand strategy to authors and agents
• Contribute to acquisition of new novels
• Analyze digital advertising insights to refine marketing strategies
• Experience with Chat GPT and AI testing
• Lead sales and marketing presentations to executives in the US and Canada

Toronto, Canada Area

• Develop promotional campaigns and manage a large budget with evolving priorities
• Analyze weekly sales and industry trends
• Lead successful product launch of key author brands
• Develop brand strategy and special marketing projects
• Create and organize promotions for special events and trade shows
• Lead cross promotional seasonal and themed campaigns

Toronto, Canada Area

• Strategize and execute complex trade, print and digital ad campaigns including social media
• Analyze stats for digital advertising campaigns and make recommendations
• Create sales force communications such as sell-sheets, marketing bulletins, brochures, presentations, spreadsheets, special account mailings etc.
• Track and reallocate spending based on changing objectives
• Provide effective coaching and training to a direct report coordinatorKey Accomplishments:
• Developed and executed successful print and digital marketing campaigns to achieve prestigious #1 New York Times bestseller placement for Susan Mallery

Toronto, Canada Area

• Manage the book club online blog, generating ideas and proofing copy
• Assist manager in development of the yearly promotional campaign
• Present campaign results on sales growth to senior management
• Track and analyze expenditures
• Review P&L charts, and analyze results
• Write creative briefs and promotional copy for marketing materials

Toronto, Canada Area

• Recommend and develop marketing plans, using past results, brainstorming results and current department objectives.
• Analyze and present campaign results to senior management.
• Manage a direct report marketing coordinator.
• Manage the account collections program.
• Manage creation and execution of monthly health newsletter
• Review budget against actual expenditures and identify areas of improvement.

Toronto, Canada Area

• Assist with the development of the annual promotion plan.
• Prepare, and write promotional copy for print and online promotions.
• Active involvement in work teams, including brainstorming sessions, results reviews, and copywriter training.
• Review purchase orders, track and analyze actual spending to budget.
• Manage inventory levels of print marketing materials and premiums.
• Resolve shipping issues to ensure maximum customer satisfaction.

Toronto, Canada Area

• Provided creative and administrative support for marketing and sales programs
• Performed ongoing website maintenance
• Generated written customer communications for direct marketing campaigns
• Key event coordinator activities
• Generated promotion and advertisement ideas.
• Microsoft Small Business Financials database, Outlook, Microsoft Office SuiteKey Accomplishments:

Degree: Bachelor Of Commerce, Bcomm) Management

Graduated 2007 with emphasis on Marketing courses

Diploma, Business Administration; Management