Ashley Macdonald Email & Phone Number

Toronto, Ontario, Canada

• Create and develop marketing campaigns for each author brand • Communicate brand strategy to authors and agents • Contribute to acquisition of new novels• Analyze digital advertising insights to refine marketing strategies• Experience with Chat GPT and AI testing • Lead sales and marketing presentations to executives in the US and Canada• Collaborate with sales team to ensure alignment between marketing strategies and sales goals.• Manage development of a direct report

Toronto, Canada Area

• Develop promotional campaigns and manage a large budget with evolving priorities• Analyze weekly sales and industry trends • Lead successful product launch of key author brands • Develop brand strategy and special marketing projects• Create and organize promotions for special events and trade shows• Lead cross promotional seasonal and themed campaigns• Identify social media trends and implement tactics into digital campaigns• Manage development of a direct report

Toronto, Canada Area

•Strategize and execute complex trade, print and digital ad campaigns including social media •Analyze stats for digital advertising campaigns and make recommendations•Create sales force communications such as sell-sheets, marketing bulletins, brochures, presentations, spreadsheets, special account mailings etc.•Track and reallocate spending based on changing objectives•Provide effective coaching and training to a direct report coordinatorKey Accomplishments: •Developed and executed successful print and digital marketing campaigns to achieve prestigious #1 New York Times bestseller placement for Susan Mallery•Achieved significant book over book sales growth for key priority authors•Executed Amazon advertising campaign with exceptionally high ROI

Toronto, Canada Area

•Manage the book club online blog, generating ideas and proofing copy •Assist manager in development of the yearly promotional campaign•Present campaign results on sales growth to senior management•Track and analyze expenditures•Review P&L charts, and analyze results•Write creative briefs and promotional copy for marketing materials•Manage a direct report marketing coordinator and provide coaching and trainingKey Accomplishments: •Increased traffic to the blog through creative, interactive postings•Eliminated redundant meetings and processes to improve task efficiency

Toronto, Canada Area

•Recommend and develop marketing plans, using past results, brainstorming results and current department objectives.•Analyze and present campaign results to senior management.•Manage a direct report marketing coordinator.•Manage the account collections program. •Manage creation and execution of monthly health newsletter•Review budget against actual expenditures and identify areas of improvement.•Write promotional copy/ proof read all marketing materials.Key Accomplishments:•Identified several improvements to the Dunning (collections) program and implemented cost saving changes •Generated new creative ideas for promotional packages, including new premiums

Toronto, Canada Area

•Assist with the development of the annual promotion plan. •Prepare, and write promotional copy for print and online promotions. •Active involvement in work teams, including brainstorming sessions, results reviews, and copywriter training. •Review purchase orders, track and analyze actual spending to budget. •Manage inventory levels of print marketing materials and premiums.•Resolve shipping issues to ensure maximum customer satisfaction. •Review and present results to upper management teams Key Accomplishments:•Designed new reporting system to communicate marketing plans and implemented new reporting process for shipping delays

Toronto, Canada Area

•Provided creative and administrative support for marketing and sales programs•Performed ongoing website maintenance•Generated written customer communications for direct marketing campaigns•Key event coordinator activities•Generated promotion and advertisement ideas.•Microsoft Small Business Financials database, Outlook, Microsoft Office SuiteKey Accomplishments:•Successfully planned and executed Teachers’ Conference sponsored by NP Group

Degree: Bachelor Of Commerce, Bcomm) Management

Graduated 2007 with emphasis on Marketing courses

Diploma, Business Administration; Management