Ashley Macpherson Email & Phone Number

I have experience at Baxter Corporation in Public Affairs. I provided communications support across the company’s businesses, regions and functions. These efforts, which include media relations, employee communication, and community relations are designed to help us achieve our business objectives and enhance Baxter’s reputation as a global leader in healthcare.Baxter develops, manufactures and markets products that save and sustain the lives of people with hemophilia, immune disorders, infectious diseases, kidney disease, trauma, and other chronic and acute medical conditions. As a global, diversified healthcare company, Baxter applies a unique combination of expertise in medical devices and pharmaceuticals to create products that advance patient care worldwide.Public Affairs entails:• media relations, scientific publicity, financial communications, product promotion, issues management, employee education and engagement, community outreach, executive communications and promotion of Baxter’s commitment to sustainability.

Toronto, Canada Area

• Developed ideas for on-air promotional TV commercials. With a focus on CBC's Hockey Night in Canada, I have experience in broadcast advertising, sales promotions, event marketing and corporate sponsorships.• Worked with Producers to produce on-air TV commercials.• Onsite Events: Kraft Hockeyville, Hyundai Think Hockey, Hyundai Hockey Nation Toronto, Ford Fusion Dragons’ Den, Scotiabank Hockey Day in Canada.• Project Management: Led programs for clients from initial concept to onsite execution. Direct client relationship experience. • Information gathering: Development and distribution of programming information, sales and marketing packages and other related sales and marketing tools in support of revenue generation.• Coordinated approval processes with various departments internally, including communications, ad standards, programming, legal and externally with clients and agencies.

Summary of this position:• Writing for both internal and external audiences• Develop strategic communications plans and execute implementation• Charitable campaign management experience – United Way Campaign Chair• Editor-in-Chief for internal corporate bilingual newsletter• In depth knowledge of various marketing communications tools such as SharePoint, InDesign Creative Suite 5, new and emerging social media tools, and newsletters• Was a liaison between Nestlé Purina and the National community for Purina’s corporate philanthropy efforts and I have represented the company at numerous external events• Event planner for all major corporate meetings • Manage internal recognition awards programs• In partnership with PR, manage corporate sponsorships for all external requests and donations• Manage internal communications and maintain company intranet site

• Brand Support: Managed and promoted various client brands through ongoing communications support.• Sales Support: Supported GSK’s sales force by writing and helping with the design of sales aid tools and updated brochures.• External Communications: Wrote employee profiles for external website, managed photography and maintained website. • Project Management: Managed projects from inception to implementation. Hosted meetings, created critical paths, and managed budgets. • Frequently developed executive summaries and key reports indicating physician advisory conclusions for our clients. Recruited for and helped plan physician advisory boards. • Edited proposals, conducted research projects, wrote case study and final reports for clients