Ashley Maddix Email & Phone Number

Brighton, Michigan, United States

• Develop advertising strategies to achieve all client goals and objectives. • Manage all advertising efforts for 15+ clients across several platforms. • Continuously optimize ads for best results and keep a close eye on analytics.• Compile post-campaign reports and present to client.• Lead on all Pinterest programs.

Grand Rapids, Michigan Area

• Developed social media strategies to engage and benefit followers throughout the year• Managed all social media pages including Facebook, Twitter, Instagram, LinkedIn, YouTube and Pinterest by creating meaningful and captivating content and monitoring pages for questions or concerns• Created monthly social media contests on Facebook, Twitter and Instagram to increase traffic and reward followers• Followers on social media increased by 476% in the last three years when looking at the analytics• Worked with a small team to write and create a YouTube series• Wrote scripts for promotional and informational videos• Wrote press releases and distributed to news outlets• Acted as team lead to set up and manage EDUStaff’s Discount Program that provides discounts and benefits to employees • Used Google Analytics to track viewership of the company website• Used Facebook Ads and Google Ads to recruit new employees• Designed graphics, flyers and other marketing materials using Adobe InDesign and Canva • Purchased billboards, radio and television ads on a local and national level to gain new partnerships and recruit employees

Grand Rapids, Michigan

• Used Buffer to manage the company’s social media accounts, including Facebook, Instagram, Google + and Twitter • Creatively redesigned the company website through WordPress• Utilizing SEO techniques such as keyword optimization, keeping content fresh, using strong title tags, meta descriptions and links to drive organic traffic• Blogged and wrote descriptions of products • Generated imaginative promotional materials, such as booklets and brochures in a timely manner• Collaborated with co-workers to research and design new tours• As a result, social media engagement increased, as did views on the website• Promotional materials that were handed out at events led to additional tours • Due to research of the market, a ghost tour was developed and added to the lineup

Ludington, Mi

• Created innovative ads, intriguing stories, product giveaways and monthly specials through the mediums of Facebook and Email• These campaigns saw an increased reach of 600+ per Facebook post• As a result, social media engagement increased and boosted traffic on both social media pages and in-store

Responsibilities included greeting customers, scheduling appointments, handling payment, coordinating groups, promoting products, and operating programs such as Excel, Publisher and Spa Biz.

Bachelor Of Business Administration (Bba), Marketing, 3.92

Activities and Societies: Beta Gamma Sigma: The International Business Honor Society and The American Marketing AssociationReceived.

Marketing, 3.97

Received The Making A Real Difference Scholarship, 2015