Early on in my career, I had the good fortune to be managed and mentored by a woman who was both successful and extremely kind. It was the first positive relationship I’d had with a woman boss, and it’s the way I’ve learned to motivate my teams: with kindness, accountability, problem-solving, paying it forward, and—dare I say it?—making the workplace fun!With more than 15 years of experience working with a wide range of CPG, financial and pharmaceutical brands, I’m a quick study on industry needs and data-driven insights. I believe my team makes me a better leader, and that’s why I’m passionate about finding the right staffing matrix, resourcing and financial management – getting the pieces in place for marketing plans that resonate. As the Vice President, Group Account Director at Doner CX, I create bespoke teams to lead performance-based marketing and conversion initiatives centered on data-centric strategies that help clients find alignment in their brand narrative. Recent integrated marketing and operations highlights include:✰✰✰ Strategizing for an upended marketing playbook for an oral care CPG product that delivered a 62% sales lift and 4% unaided brand awareness increase.✰✰✰ Conceptualizing a web strategy aligned to a grocery client’s brand image that drove an 83% web traffic increase, 70% boost in new users, and 100%+ increase in engagement. ✰✰✰ Achieving client retention at more than double the industry standard with account spend routinely growing by 5x due to strategic planning and performance. ✰✰✰ Introduced incentive program to motivate relationship-building with existing clients and drive new business. Areas of Expertise:Guiding, developing and mentoring teams | Creating organizational structures that drive efficiency | Strategic planning | Managing team finances and resources | Vendor relationships | Creating and executing data-driven concepts | Collaborating with stakeholders | Creative thinking | Business strategy | Brand positioning | Holistic marketing | Social media | Multi-channel marketing✰ Contact ✰ashley.e.marciano@gmail.com