Ashley Martin Email and Phone Number

- Lead team to deliver outstanding customer experiences, driving recurringrevenue, strong renewals, up-sells, and new business growth.- Build relationships to promote advocacy and customer references.- Work cross-functionally with product development to refine product featuresfor customer adoption, marketing to help define ideal customer profile, andwith sales on lead generation and account research.- Developed onboarding and implementation plan for new customers.- Perform weekly forecasting and reporting measuring productivity andrevenue generation.

- Performed deep dive audits on brands' digital marketing to understandlevel of maturity and determined areas of opportunity for marketingadvancement.- Partnered with Business Consulting, Solutions Engineering and Sales toformulate a Position of Value for top prospects and customers looking toup-level their marketing practices and technology.- Assisted with the execution of Spark enablement workshops for AccountExecutives and Solutions Engineering.

- Implemented beta program and rollout for digital audits and presentation support for Sales, Solutions Engineering and Business Consulting.- Created an enablement plan for the Solutions Engineering organization by partnering with Solutions Engineering, the Trailhead Team, Subject Matter Experts and Content Marketing.- Project Managed Spark 2.0 Enablement Program, facilitated content creation team.- Maintained the content management system, SAVO for all of the Salesforce Marketing Cloud.- Ensured assets within SAVO were up to date and with proper branding and messaging.- Worked cross functionally with internal teams to develop tailor made SAVO web pages for assets and facilitate content updates. - Rolled out beta program providing deck polishing for sales. - Team with Solutions Engineering, Subject Matter Experts and Content Marketing to create an enablement plan for Solutions Engineering.ExactWIN (Women’s Inspiration Network) Co-lead May 2013 - January 2015- Plan and execute quarterly events for ExactWIN- Manage budget, book venues and speakers and tailor programming to audience and quarterly theme.Highlights:- Partnered with the Mentoring Women’s Network and project managed the creation of an internal video campaign featuring the Salesforce Marketing Cloud's executive team. - Hosted CNN Justice Correspondent Pamela Brown for ExactWIN speaker series.

My responsibilities involved connecting with digital marketers within high-profile organizations who are interested in learning how to improve their marketing campaigns with the utilization of email, mobile social and web platforms.ExactTarget is a global, software-as-a-service (SaaS) provider with over 8,000 clients utilizing our technology to integrate with various data sources allowing them to achieve a 360° view of their subscribers’ interactions through:▪ email marketing▪ social media▪ mobile messaging (SMS & Push)▪ web (landing pages & optimization tools)▪ marketing automation tools

- Educate and direct prospective home buyers to products that best suit their needs through active listening and understanding of their personal goals and objectives.- Represent Beazer Homes as a reliable, detail-oriented resource for each client, serving his/her main point of contact within the organization.- Responsible for driving sign-ups and hitting monthly sales goals as an individual and part of a team.- Recruit potential clients by implementing marketing efforts, such as tailored events, realtor outreach and presentations on products and services.

- Guided prospects through all facets of the home buying and building process. Including demonstrating the benefits and features of the community and products while obtaining the commitment to purchase.- Produced consistent numbers by meeting and exceeding sales goals on a monthly basis.- Daily management of large client database with consistent follow-up to move prospects through the pipeline, including personal phone calls, emails and newsletters.- Executed marketing efforts for active adult community through the Indianapolis Star's "Del Webb Press," website content management, direct mail outreach and custom events.- Secured travel arrangements and accommodations for prospective buyers participating in the Vacation Getaway program, including formulating their itineraries.

- Responsible for generating traffic to the property with a goal of securing and maintaining occupancy.- Proven success in closing leases on a continual basis.- Led weekly marketing efforts within the community to increase awareness of Carmel Center's facilities.- Consistently sought out partnership opportunities with local business organizations through networking events hosted by Carmel Chamber of Commerce.- Guided new residents through the process of leasing an apartment, from initial contact, contract paperwork and customer service needs throughout the duration of their lease.- Conceptualized and promoted social events designed to increase resident interaction.

- Capitalized revenue through consistent sales and increased customer base.- Established and maintained customer relationships.- Created a welcoming environment for both customers and associates.- Communicated with vendors concerning pricing, availability, damaged product and special orders.

- Involved with the planning and execution of Flowers and Art 2007, a bi-annual exhibit.- Managed the operations of community volunteers, ensuring that the work adhered to museum standards.- Acted as a liaison between volunteers, patrons and museum staff.- Assisted in the preparation of membership packets and special event invitations.- Consistently maintained communication with patrons through letters, phone calls and e-mail correspondence.Writing/Computer Skills Experienced in AP Style, including proofreading/editing Proficient working with Windows and Microsoft Office Suite, including Word, Excel and Microsoft Publisher Familiar with Siebel, Yardi and Razor's Edge software